at the same time we just opened a casino, playboy club casino in macao. >> really? >> yes. >> when i was in shanghai recently, i found that the barriers are coming down there. it's becoming much more liberal as young people throughout the internet have found out what's available in the rest of the world. it can't be long before "playboy's" allowed to be on sale. >> yes. that's what you get with democracy. when russia came apart, when the soviet union came apart, the first american magazine that all of the iron curtain countries wanted was "playboy." and it wasn't just the pretty ladies. it was the stuff. the cars, the wheels, the fashions, you know, the lifestyle. >> your original concept was always lifestyle. not just the sex. >> exactly. >> and you put the two together and you have the ultimate businessman's magazine. which countries do you think you'll never get into with "playboy"? >> i don't know. but i suppose some of the muslims will be the last, i suppose. but i think because of the open communication around the world now, desires and yearnings are the same