ucsf professor of obstetrics, gynecology and reproductive sciences, the latest out of 20 new macarthur geniusesnk you so very much for spending a little bit of your time with us today. >> thank you for having me for from fascination to furor, a subset of tiktok content creators who used to get likes for detailing their work life at big tech are now dealing with an onslaught of insults. >> our mediaartner, the san francisco standard, has the gave us a personal look inside and employees day at some of the biggest companies. and then the backlash. our media partner, the san francisco standard, takes a look at the rise and fall of some of the creators of tick tock content. joining us live now to talk about this is the standards tech reporter joshua bote, who worked on the story. joshua, thanks for joining us. >> hi, kristen. it's so good to be here. thank you so much for having me. >> well, so nice to have you. so we've heard of ted talks, right? we've heard of tick tock. we had not until your story heard of ted tech. sorry. tick tock. where tech types are using tick tock to kind of showcasing thei