they were in the macey's thanksgiving day parade. there were tweets like these: . >> it's hard not to want to fire back when people say the knee jerk reactions. you want to stand up for the message of the show. >> the cast had a response the next day. >> we went shopping. in full drag in the men's department in the finale costumes. >> on black friday. >> i call it the solidarity shopping spree with macy's. >> broadway shows are made to entertain and have a history of addressing social controversy. when they do, business gets a boost. >> it was demonstrated that there was a bump in ticket sales after thanksgiving. that way the controversy was, you know, boomeranging in the opposite direction. >> this month "kinky boots" smashed the box office record, grossing nearly $2 million in a single week. >> any of that publicity helped, great. >> bring it. >> it showed how social media can bring in a new audience. >> the conversation can happen in a way that is relatively safe, irrespective of religious views. >> holidays are usually a busy tim

. >> some macey's are open 24 hours starting tonight. the one here is open until 2:00 a.m. >> i work every day and i got to get out there late evening. >> for the first time kohls is open around the clock starting tonight until 6:00 p.m. christmas eve. >> you can get in and get out. >> the deep discounts are a thing of the past. instead many retailers are offering promotions such as buy one get one-half off >> we are seeing the stores being broader if their promotions, offering more things for sale. >> sales were brisk at sears. the manager tells us clothing ae electronics are selling well and they have plenty more shopping to do. >> i haven't got anything done. i'm a late shopper this year. i'm getting a little stressed out. i'm going to get out here and get it done. >> reporter: consumers want to buy what they want when they want, something they can easily do online. reporting live at the sun valley mall, amber lee, ktvu. >>> more details on macey's and kohls. they aren't the only retail chains planning to stay open around the clock. t

. >> i won't be there, but macey's and jp pennies told customers they could get bargains online, offering 20-75% off items, and the same sales at the stores tomorrow - offering free shipping, two for one. this has been a disappointing season for stores. retail sales within falling for the past couple of weeks. store visits went down 21% last week. retail sales dropped 3.1%. analyst peter shift thinks consumers will see lower price tags in the coming weeks. >> discounting will continue in the new year. retailers will have to mark down their inventory a lot more than they expect. they loaded up on stock. i think they are waking up to reality that the consumer is in worse shape than they believe and can't afford to buy all that they stockpile. >> you won't see a sale on everything. one of the more popular presents are gift cards. you'll see a lot of people tomorrow, going in to cash these, use them up. >> boy, i could have purchased you one of those for christmas. my bad. i'm in line at 5am. appreciate t. >> you are. >> thank you. >> i have to tell you mean retailers who will be tracking the

they performed at the macey's thanksgiving day parade. some from homophobic.weets such as these:. >> it's hard not to want to fire back when people say hateful things. it's a knee-jerk reaction, you want to stand up for the message of the snow. >> they called me something that was doubly racist. all black drag queens do not look alie. >> the cast had a response. >> we went shopping in full drag in the men's department in the finale costumes. >> on black friday. into i call it solidarity shopping spree with macy's. >> broad way shows have a message, sometimes with controver controversy. when they do, business gets a boost. >> there is a bump in ticket sales. in that way the controversy boomeranged in the opposite direction. this month it smashed box office records, grossing nearly $2 million in a week. >> if that publicity helped, great. >> bring it. >> and shows how social media can bring in a new audience. >> the compete kigs -- competition can happen in any way. >> the "kinky boots" stars say the reason is a good reason to keep the message alive m of. >> the