the iphone, and the mackintosh mackintosh i-everything.ve constantly showed them they were wrong. lesson. these experts, analysts, great powerful people at large publications, there is a reason probably writing about history as opposed to making history, if you know what i mean. that's the lesson there. as far as customers, the apple concept of the apple research was steve jobs left hemisphere communicating with his right hemisphere. when i was there, there was no such thing as a focus group. we didn't ask commerce what do you want? if you think about t customers can tell you they want better versions of what they already have. better, faster, cheaper apple 2, bigger, faster, cheaper apple 2. go back to the genesis of apple, this is key for most silicon valley, two guys in a garage two gals in a garage, a guy and a gal in the garage and they're building the gizmo and gadget that they want to use. stephen wanted a personal computer. it was different from reading the latest forester, jupiter or "new york times" predictions of the future, and