thank you very much to jamie may and macnulte.are schools bartering personal information in aexchange more more advanced technology. some education tech firms are scooping up cross to 10 million unique data points per child per day. is it worth it? >>> director of federal relations for the american association of state colleges and universities, thank you for joining us. barmak, when we enroll our kids in school, we voluntarily give the districts a lot of data on them. is that information shared? >> increasingly, it is. historically, schools have been the main custodians of incredibly private information . in general they have done a information. it's a little ironic that the secretary was speaking about privacy because it was husband department of education that wrote the federal privacy rules. maybe those are more allowable to share data. so, yes, information is, in fact, reaching out of schools and many schools simply don't know. >> where is the information going? is it anywhere that would be alarming to a parent? >> well, you