madelyn hayden the founder of nondairy creamer shows how she used facebook, twitter and amazon to change the rules. it started when madelyn hearing aid chb seattle, washington, put together this simple mixture of almond milk and coconut along with a few scoops of this and a dash of that. she blended them together here in her own kitchen. she did this because she's lactose intolerant and she just didn't like any of the nondairy creamers available in the store. >> i wanted something rich and creamy, something that wasn't loaded up with sugar and created what i was hoping to buy. she worked out a recipe that was exactly to her taste. she used it in her coffee and for baking. >> and then my friends started borrowing it and then i realized, it's not just me that's looking for something and that was my light bulb moment. that was only two years ago. madelyn's home brewed creamer is called nut pods. it's being produced commercially and being sold in grocery stores and online. >> it's doing remarkable well. we can make more than $5 million in revenue. >> how did she turn a homemade recipe into a