madhu, if i could bring you in, from the financial times, explain what we mean by aland why, particularlyrms of the role ofjournalism it has, why it's getting so much coverage now. well, so, ai is artificial intelligence and, i mean, supposedly it's a mechanical computer version of human intelligence, or at least that's the hope, right? but today, what we have is, it's basically a powerful statistical system, a computer software, which finds patterns in large amounts of data. but what this means is that it can, you know, find diagnoses from pictures of x—rays or it can look through lots of words and help translate them into different languages. and what we're talking about today is generative ai, which is software that can actually create and generate things that include words, images, code, even video. and how widely is it being used in newsrooms, do you think? i mean, what's the financial times doing, for example? so, i think, over the last six months, it would be impossible to ignore it if you were a newsroom with a digital operation that was trying to reach people online. i think you'