. >> he has competition about 30 blocks away, madison squway, mon garden undergoing a transformation.lusivesive . this cost $1 billion. >> the rolling stones, elton john, sinatra, fraser, rangers, g xt, they all have one thing in common -- the world's most famous arena. madison square garden has been the place for entertainers since 1879. >> the garden is courageous. -- for the ages. the garden is forever. it is a different level of quality, service, and finish. lt in 1968, today it stands as a new york icon with a rich history. with new, splashy venues, spng built around the country, it was in dire need of a renovation or transformation, as the ceo describes it. >> the biggest challenge was getting it done while we still played. everywhere else, you move somewhere, ou close the the bu own.n. we had three smers worth of being shut down.sh we worked until 3 p.m. every single day. the logistics of making that of getting done on time? omenal. >> you notice the difference as soon as you walk in. an open entrance way, nearly twice the size. two 600 foot screens on the ceiling. wi-fi throug