portals, you may see such famous stars as the marx brothers, chevalier, carole lombard, richard arlen, mae westcary grant and many favorites. over here on your right, playing hide-and-seek, are gary cooper and herbert marshall. hi, boys. (narrator) of all studio personnel, stars were the biggest asset in the fight for the public's attention, loyalty, and money. their popularity guaranteed studios success so they were tied to companies with exclusive contracts. no one understood star power more than paramount's founder, adolph zukor. as early as 1912, zukor had had success with the film queen elizabeth, starring sarah bernhardt. convinced there was a market for films featuring stage stars zukor had formed the famous "players company" in new york, pioneering the production of feature films on star names. every studio built, not only production schedule, but its entire operation around anywhere from 2 or 3, say in the case of a universal or a columbia, to 12, 15, 20 in the case of paramount or mgm, stars. you're nma desmond. used to be in silent pictures. used to be big. i am big. it's the picture

this is mae west. you know, come up and see me sometime.ss, fiona they're not diamonds but they're very, very very good reproductions. they were original diamonds and she sold the original in 1942 when america went into the war and she had these reproductions made. and they're very good reproductions because they fooled everybody for 30 years. and she sold them in 1942, what, to help the war effort? yes, to raise the war effort. but she didn't want any publicity out of it because she was not that sort of gal. she was a gal, you know, who was-- well, her portrayal on the screen was a good-time gal. it didn't sort of come across too well so she went with the image. she thought it would spoil her image if she looked too patriotic? yes. yes, yes, yes. so they've been on the frank sinatra show all the other shows in america, yeah. it's a marvelous collection here. what about this? yes. a mail bogart. hollywood, california. and inside "i love you, bogie." and the initials on the back h.b., of course. humphrey bogart. she was one of his wives and

mae and today she's 105 years young. they celebrated at union station and it was built in 1908, the same year she was born. she grew up in westirginia and lives with family in west church. her secret is just getting along with everyone. that's how she does it. and she says she eats whatever she wants, too. >> she's nice and spunky. we had a story on her on the morning show this morning as well, and she is a fireball. >> she looks fantastic. >> oh, yeah. >> amazing. >> she laughed the whole way through the piece. >> she's got a lot of personality. >> and happy birthday. >> nice day out there for her. >> outdoor recess weather on a sunday. kids from 5 to 15 to 105, everybody enjoyed the sunshine on your sunday. we waited for it and we earned it after our cloudy saturday. i hope you had a chance to do a little bit of this. get on out on the curlicue slide and take a few laps around the playground. beautiful day outside today. all around the area. most of the sunshine was from the potomac river southbound. you did need your jackets though. that northwesterly wind has been a big part of our sunday afternoon, and it's still going h