mag matic people all. at the end of the day, it doesn't really matter what california does. but to a person they all said, but what this is about is leadership. it is anything you can do, anything step forward on this, anything we can be doing to introduce this problem and solutions into the way we as a society make decisions. because that's what leadership is all about. i think without taking that moral spiritual step, nobody in the world is going to listen to us. i think as we take that step, i am so fortunate in being here in the bay area with some of the most innovative, bright people who come up with wonderful solutions, i think we're going to be in a position of leading the world and really making a hell of a lot of money at it. so the short and cop out answer is, i think anything we can be doing to inject this decision at every point in our local political process, our planning process, our governmental process, at using our leadership, i think that's the most important thing we can do. >> great question. and a great answer from will, actually. i don't really have muc