what percentage of your customers would you guess are like maggie anderson coming here specifically to a black business? >> i would say maybe 10% of my customers, you know, because of maggie. >> reporter: so before maggie came here and wrote about you, what percentage of your customer base was here to patronize a black business? >> i would say before, maybe 1%. >> reporter: the anderson effect, making a small economic dent in inner-city chicago, which needs all the help it can get. >> ifill: next, the correlation between motorcycle casualties and helmet laws. judy woodruff has the story. >> woodruff: fatalites on the nation's roads may be declining, but motorcycle deaths are not. those deaths have increased from about 3,200 in 2002 to 4,500 in 2010. yet state laws requiring helmets have been weakened. in the 1970s, 47 states required all motorcycle drives to wear helmets. today, just 19 do. most still require helmets of younger riders. that's the finding of a new report released earlier this month by the investigative group, fairwarning.org. days later, the u.s. centers for disease con