this was all covered by one maggie harrison, a staff writer at futurism. and she joins me now. maggie, drew ortiz, first of all thinking about how this is all fake is really pretty stunning to think about. you actually found the exact same image that was used on that website on a site that sells a.i. generated head shots. tell me how you unpack all of this? >> it was separate weeks of reporting. we have been working on this for a little while now, futurism. it was when we stumbled across the content. it wasn't terribly, as you said, it was honestly a pretty quick traced back to this a.i. generated head shot website. where drew ortiz is listed as neutral white male. et cetera at sandra. a description of how it starts, and he and several riders that we found at sports illustrated. it was a similar thing. the content in itself is pretty strange. and that's a separate part of the story, but the rioters themselves, again, these traceable for those to those generated photos by faces, which you know humans don't do and then these bios that we're really specific in some regards, especia

and this was all uncovered by one maggie harrison, a staff writer at futurism, and she joins me now. ie, drew ortiz. first of all, just reading that and thinking about how this is all fake is really pretty stunning to think about. you actually found the exact same image that was yeused on t website on a site that uses ai. tell me how you unpacked all of this. >> it was several weeks of reporting. we've been working on this for a little while now at futurism. but, yeah, it once we stumbled acroskrcross the content, it wa pretty traceable back to this ai-generated head shot website where ortiz is listed as neutral white male. he has a pretty long description, but that's how it starts. and he along with other writers we found across "sports illustrated." it was very similar. the don't itself was very strange and hard to parse, and that's a separate part of the story. the writers themselves, these traceable photos to this generated dot photos where you can buy faces which humans don't do. and then these bios that were, you know, really specific in some regards, especially pertaining to an