lemonis: i also wanted to take dave to maglio's, one of the largest produce suppliers in all of wisconsinre doing here is picking out anything that just isn't edible. and we have number twos. lemonis: historically, dave would buy grade-a tomatoes, the kind you would see in a beautiful salad. but when you're making soup, presentation of the tomato doesn't matter. the quality and the taste do. so, in the past, dave would spend around $5,000 a month in tomatoes, but you can buy grade-b tomatoes and save about 20%. over the course of a year, dave would save about $12,000. and that extrapolates across all sorts of vegetables. i'm taking dave to a local kitchen supply store, to improve the presentation of the product. if we invested in some dishware -- let's say we spent $20,000, and so, if you do $1.8 million a year -- we can get an extra 10% on price. it comes back pretty quick. a small investment in plates will give us the ability to raise prices and help us with our soup margins -- exactly what i'm looking for. and finally, it's time for dave to start working on some healthier soup options.