it's the last friday of the month in the magnolia park section of burbank, california.lly at this hour, the stores would be closing and the streets would be quiet. but the creative small business owners here have figured out a low cost way of bringing in customers with a huge return. they call it ladies night out! where people are coming out in droves to celebrate and support these unique companies. >> i really like all of the small shops and things. i like all of the owe toe to help the mom and pop kind of businesses and stuff. it really makes me feel like i'm kind of a part of the community. >> magnolia park wasn't always lake this. just a couple of years ago, the area known as antique alley for vintage resale and antique stores, was a ghost town. >> the economy was horrible. there were no jobs out there. there were -- there was no extra money. >> that's when susan and kathleen of the upscale retail shop, encore nouveau came up with the simple idea of staying up late one friday night every month to have a party for their customers. >> kathy said, what do i do to get m