mahindra welcomes the competition.e recently said on twitter, "time you got out here, elon, you don't want to leave the whole market to mahindra, do you?" >> he made electric cars sexy. he made them desirable. he made them aspirational. that is what we need. this should not be seen as cars for geeky tree huggers anymore. they should be mainstream. he helped do that. we have to acknowledge that. >> mahindra's cars, on the other hand, are not designed to be sexy. he's competing on price and scale. the cheapest tesla, the model 3, can travel three times the distance the e20 can cover on a single charge. and it costs twice as much. mahindra believes the prices will drop fast. >> the prices are plummeting. it's currently two-thirds of the value of an electric car. we expect them to go down to a third very soon. so the tipping point between gasoline and electric cars is going to be reached sooner than people think. >> the race to make batteries that last longer and cost less is on. musk is focusing on quality, while choice m