. >>> nine years ago we met a woman named maishi.he's an entrepreneur who built a large candle business doing it all herself. we kept in touch with her over the years and i wanted to revisit her story to chronicle her next chapter. now she's doing something brand new. she's growing a lifestyle brand and working with licensors to help her build it. it is a very different kind of structure with what could be very different kinds of rewards. ♪ >> this is hype-risk poker. how do i make sure that the 29 beds in this room are going to capture the attention of the broader set of retailers? >> hugh rovet is the ceo of eleri home styles. they're one of the top home furnishing manufacturers. >> how do we make sure to catch lightning in a bottle. >> my passion really is to bring the newness in the design front and being able to connect that with consumers. >> maishi is the owner of bliss living home. this year hugh licensed her designs hoping they will spark some of that lightning. what else i love is you have these birds here beautifully. but