it's makingenience, a play list, sharing playlist, organizing your library, it's all the things we help to surface music. emily: how does modify get over its taylor swift problem? it's not just taylor swift. how do spotify get over this issue that artists don't want to give their music away for free. what spotify consider a paid tier? there is a big difference between artists who make their money by touring and doing ancillary things, they do money from subscription services. download services aren't doing well for them. they get a little trickle from youtube. the branding opportunities, the opportunities to stage large tours because the touring industry is so healthy. that's the bread and butter for these artists. artist management is a different story. are, many of them are my friends, it's a necessary profession. artists would say it's a necessary evil. they will extract every last the value. i find it hard to believe that the artists you mention don't want their music to be heard as widely as possible by his many people as possible. their managers like to extract every last penny fr