they chose to throw the ball instead of handing get off the oakland on marchand >>reporter: malcolm bottlere thought seattle should give the ball to a ledge. the bees mode he as he is no rush more than a hundred yards and already scored a touchdown and the gang. instead they went the ball went on the 1 yd line and less than a minute to go russell wilson threw went undrafted rookie malcolm bottler made a great play intercepted. >>reporter: a tweet stay with us the worst play call i've ever seen in the history of the game. bruce miller says marchand shiseido here right meanwhile another call is not the only thing is generating social media buzz. it is the nationwide insurance commercial it ran a very emotional commercial debt sparked outrage in criticism almost immediately >>reporter: is 10 weeks to the super bowl and the final creative meeting has a very unusual commercial. is not just serious is downright upsetting. that is designed to raise awareness of the preventable accidents are the biggest killer of children in the united states. >>: this spot is not intended to sell insurance is inte