. >> rlean: .to actually say there's an advanttge that malcolm gladwell is writing books and.hat the new yorker can proudly say, but you're only going to see his magazine pieces here with us. >> smith: right. >> orlean: .as opposed to sublimate your individual presence in the world to the overall. >> smith: yeah. >> orlean: .greater good of the new yorker. now, i don't think it's seen as a competition; it's seen as we're all kind f doing this together. >> smith: and the reality is the connection that you forge with the people who care about your work through twitter and other social platforms is ggeat, but it also has the effect, i think, of helping to promote the work of the new yorker. >> orlean: oh, abbolutely. >> smith: right? don't you think when you. when you say i'm working on this or i just learned this, or in fact if you dare. i don't know that you do, i'm ú&t sure that i've seen you do this, but others have done this, if you dare to crowdsource where you put out a call, you say i'm writing about blaak. >> orlean: right. >> mith: ..-if anybody has anything that i shou

the writer malcolm gladwell says it takes 10,000 hours to get really good at anything. just another way of making thomas edison's famous point that genius is 1% inspiration and 99% perspiration. now, if our kids spent two years less in school than in many other countries, they will find themselves behind in many areas. we don't have to go to the lengths that south korea has gone to lengthen the school day and school year, but we can't do the least work and hope for the best results. whether you look at south korea or finland, getting great teachers is obviously at the heart of good education. we had great teachers until the mid 1970s. the most talented, hard working and ambitious women in america could only go into a few professions. and teaching was top among them. the good news is that women can now succeed in any profession. the bad news is the quality of america's teachers has declined. we can see what works by looking at america's best performing schools, private or public. they have great teachers, high standards and customized teaching. and while we spend much of

malcolm gladwell in his book "outliers" explains how many of our successes are not down to our own effortsult of where we were born, who our parents are, and how fortunate we may have been. it's those who are successful in other words who are most likely to be given the kinds of special opportunities that lead to further success. it's the rich who get the biggest tax breaks. it's the best students who get the best teaching and most attention. success is the result of what soe sociologists like to call cumulative advantage. the writer doesn't refer to mitt romney by name but could well have been describing the man. just for starters mr. romney's father was the chairman and ceo of american motors and the governor of michigan. that's a pretty powerful parent to have on your side. so mitt romney was extremely fortunate and maybe this is why he has such a problem convincing us of his authenticity. he wants to be a man of the people. he wants to convince americans that he understands and feels their experience of unemployment and social deprivation. but he doesn't. because through no fault of hi

and they look for these leverage points or these tipping points as malcolm gladwell might refer to it to really create as much change as they can, as possible. now, the reason why catalytic philanthropists approach things this way is because they have what we think is a keen understanding of the nature of the problems that we're trying to solve today. and if you think about it, you know, there's kind of three ways to think about problems, right? some problems are simple. like baking a cake, right? if you get the right amount of flour and sugar and butter and you put it together and some other ingredients and you put it in the oven, take it out at the right time, you're going to get cake. it's kind of a simple -- it's a linear process, right? other problems can be described as complicated, and we draw on this framework, actually, from the authors of a really seminal book on social change called "getting to maybe" that was published in canada a couple years ago. a complicated problem would be like sending a rocket to the moon. involves incredible feats of engineering, physics, so many i

malcolm gladwell wrote a book called "outliars" and he talks about cultural differences.l have strength, weaknesses and tendencies in our cultures that contributed to plane crashes over the years. this guy was an italian, italian cruise ship and anything we're imposing upon this that maybe needs to be viewed through the italian culture? he was not you, captain jim, he was an italian captain. >> do italians dislike gps, for example? >> what i would say is we need to look at the team bridge concept they were using onboard. a lot of junior officers, they hesitate to maybe counterman the captain's orders. you have a junior officer who is there to also check what is being done is the correct thing. a junior officer should have stepped in and said, captain, you're treading into dangerous waters here, we need to move this vessel a bit further off shore. it sounds to me like the team bridge concept wasn't working at all there and it would be very interesting to find out if anybody was monitoring the equipment, the gpss and plotting the position as to where they were looking at th