and what i would say is, some of the newer technologies that we have, for example, 3d mamography, reduce we're already heading in the direction of better technology that take the wind out of the sails for the people who are worried about some of the false positives. >> so this is so confusing for women, because you have the american college of obstetricians and gynecologists saying one thing, the american cancer society saying something else. 40, 45, 50, in terms of when to start getting mammograms. what's your best advice? what is a woman to do? >> most of the professional societies, the doctors, the nurses, the caregivers, who -- and oncologists taking care of women with breast cancer every day have, since the beginning, since we've had data available, that shows that starting at age 40, there's a reduction in risk of dying from breast cancer. those are the recommendations that we stick to. and that's what we say. and in addition, switching to every other year mammogram, in the older age groups, doesn't make a lot of sense to us either. considering those are the age groups where the pr