mamta is one of 300 million smartphone users in india.s second largest in the world after china, and that is attracting global phone makers to set up their manufacturing base in india. the latest entrant is south korean giant samsung, which has opened the world's largest phone factory here in india. just a few kilometres from the national capital of india, delhi, is this mobile phone manufacturing company called noida. there are at least 25 brands which have set up their factories around this area, providing tens of thousands of jobs. almost around this area, providing tens of thousands ofjobs. almost 30% of smartphones, that is 30 million, are manufactured from this area. noida's appeal comes from two major factors, government policies and location. but not everyone is welcoming foreign phone makers to set up shop here. for indian brands that have been operating out of noida for long, chinese companies are eating into their share of the smartphone market. the supply chain is very important for this business, and we started working on tha