the first one is an e-mail from manassi. she writes, i want to see innovative thinking and execution in my company. are innovative thinkers for hire or could they be groomed by creating an innovative culture within the company? such a good question. i want to start with you. >> the question puts the emphasis on the wrong syllable. the truth is you can hire or groom them, but the issue is not the people, it's the culture. if it's not a culture that is friendly to invasion, then the innovators will leave and the other people will find out not a good place for innovation. here is how you can tell, are you punished when it doesn't work? are you punished if it's a mistake? are you punished if it doesn't pan out right away, or are you rewarded or encouraged with coming up with more new ideas. making sure you have innovative culture than the people in the culture will react to that and attract innovative people. >> i think this is easy. i think you're absolutely right. it's easy to do when you're starting something. what if you hav