. >> reporter: along line of champ joins have come from this auction from back to manawar, considered the greatest racehorse in u.s. history. buyers examine pedigree and athleticism, choosing a horse they hope can bring not just wins but also return on their investment. >> i'm really careful about my investment but patient and that will pay off on the long term. >> reporter: big money, bigger dreams. >> if you love the beauty of the horse and you love the sport. when they cross the line in front, there is nothing better. >> as the ultimate discretionary, the horse business and economy are closely tied together. >> the stock market leads the horse business by six to 12 months and when it went down in '08, the horse business fell in '09. right now it's coming back to, almost back to '07 levels. >> reporter: the business is riped with other risks. many horses don't perform according to expectations despite the top genes and top trainers and fall victim to injury. >> it's really a great way to make a million dollars if you start with ten, but now we're making money and i like it better. >