coming up, in sports we will break down march maness. -- march madness.torney who believes college basketball players deserve to get paid. -- and a skiing in austria. skietitors are called on to and to send with rock climbing gear. the contents. descend a cliff with rock climbing gear. that's intense. ♪ >> this is lunch money on bloomberg television. we are streaming live on bloomberg.com, your tablet, and your smart phone. sports are easing into march madness. the ncaa fastball tournament starts tonight. a lot of money is going to change hands. -- fromm bloomberg with bloomberg businessweek knows who will be cashing in. >> it is march madness, which means on april 7 we will have a new college basketball champion. there will be plenty of winners and losers off the court. cbs and turner agreed to pay almost $11 billion over 14 years for exclusive rights to the tournament. that is almost 900 games. the tournament draws more ad dollars than the nba playoffs, then the super bowl tv advertising, and the super bowl. ach regional conference get payment from the