they had one competitor at the time, mankin was the editor and it was the smart set where they said, reader is worth a thousand boneheads. [laughter] >> well, smart set especial especially-- eventually went out of business and they had a friendly rivalry between them. and george mason who worked at smartset ended up working at "vanity fair" after it closed. conde believed in hiring the best people no matter what. it didn't matter whether they were gay, lesbian, jewish, catholic, whatever, black, it didn't matter. what mattered was talent. it didn't matter if they were known. so he hired a girl called dorothy rothchild to write captions for vogue. the one that caught frank's high is brevity is the soul of lingerie. she kept dropping poems on frank's test to transfer from little old vogue into "vanity fair." finally he agreed to take her on. he then also wanted to take on somebody to make the "vanity fair" articles more substantial, so he brought on the chap in the middle, a guy called robert benchley he was actually one of the funniest people i've read about and i've read his own biog