. >> marc ecko is a designer and a video game developer.he air force one caper was part of a viral marketing campaign for a game called "getting up." >> it was to get people to talk about the game and to author something that was culturally relevant. >> in the game, the main character uses graffiti to protest a corrupt and totalitarian authority. mark and his creative team brain stormed for a stunt that would bring attention to the game. >> the symbol of air force one was so loaded, and the absurdity of me being able to hop a fence with a spray can was just so absurd, we said, we got to do this. we got to figure this one out. >> ecko teamed up with advertising agency and creative shop droga5 to make it happen. >> the first thing was, i guess we have to rent a 747. >> they found a plane. >> oh, my goodness. >> and painted it to look like air force one. >> we wanted it to look as authentic as possible, because that's what's going to get people to raise their eyebrows and go, really, is this real? the layout of the fence and where the plane wo