we carry everything from, you know, old navy and gap to some of your more higher-end labels like marc jacobsnd prada and diane von furstenberg, and then j. crew, banana republic, urban outfitters. everything. we carry it all. >> the new things coming in all the time. it's a constant treasure hunt. by the hour, our inventory is changing. so you kind of never know each day, like, what you're going to see, what's on the bottom of a customer's bag that may be like that jewel. >> reporter: kerstin and spencer block opened the first store in tucson, arizona. today, buffalo exchange has over 30 locations around the country. >> our biggest goal with buffalo exchange is, in general, is to keep clothing out of landfills. >> reporter: their go-green attitude is what draws many customers in. >> i like how you can get renewable, like, clothing. >> it's like a reuse kind of thing. like, it helps the environment, but also gives you great new fashion. >> i try to stay pretty green and recycle and stuff, so i like wearing vintage because, i don't know, it's not wasting new fabric. >> reporter: and it's not j