and you were the editor as a young man, i read marcha when i got involved, it was a left-wing weekly publication. very famous in latin america at the time. >> guest: perhaps the best and guess i was in jail for a brief period and then i went to argentina where i began a magazine called crisis which was a very successful experience. before i told the selling or not selling is not important. >> host: it's your survival. >> guest: it was important because usually cultural magazine consecrated entirely to cultural subjects at the time 1,000 copies wasn't the best of cases and we sold 75,000, 75, 40,000 which was approved, the evidence that we were in touch with people who were not the usual clients for these sort of things. we were reaching people aside from the usual news basin where you could find them in bookstores and so on. and this was because we tried to prove in this magazine that culture wasn't only books or films were paintings or plays, but all of the expressions, collective and expressions of identity and all of the way that people find to communicate each other. so, for us w