he bares the noble title of marchese.orks behind an antique desk that dates back to the renaissance. >> when we have to take some decision regarding the family, we have them here. and my father used to do the same thing. >> and in his birthplace, florence, the city that gave birth to the renaissance, that flowering of art, science, and the good life, he leads a visitor to a small window to the past. it looks like a confessional. [laughing] hundreds of years ago, an antinori cellar master sat waiting for customers to knock. >> the cellar master would pass a bottle of chianti wine and would receive the money back. this has been in operation until a couple of centuries ago. >> recent history by your standards. >> yes it is. >> for over 625 years, various antinori have kept the business going despite war, plague, political intrigue, and the shifting tastes of consumers. the family tree shows a bumper crop of antinori who made their mark, not just in wine but in every aspect of italian life. >> in business, in politics, in chu

he bares the noble title of marchese. he works behind an antique desk that dates back to the renaissance. >> when we have to take some decision regarding the family, we have them here. and my father used to do the same thing. >> and in his birthplace, florence, the city that gave birth to the renaissance, that flowering of art, science, and the good life, he leads a visitor to a small window to the past. it looks like a confessional. [laughing] hundreds of years ago, an antinori cellar master sat waiting for customers to knock. >> the cellar master would pass a bottle of chianti wine and would receive the money back. this has been in operation until a couple of centuries ago. >> recent history by your standards. >> yes it is. >> for over 625 years, various antinori have kept the business going despite war, plague, political intrigue, and the shifting tastes of consumers. the family tree shows a bumper crop of antinori who made their mark, not just in wine but in every aspect of italian life. >> in business, in politics, i