ryan, obviously the company is transformed since marchionne began.r sergio marchionne walks into his first press conference as the new ceo of fiat in 2004. the chairman had just passed away. he is wearing a suit and tie and he tells everyone in the room is going to try to save fiat from the brink of bankruptcy. lost $8 billion in the preceding two years. fast-forward to today, 10 years on, look, fiat has bagged chrysler, the company is profitable, marchionne has tripled revenue and his tripled the share price or it is been a pretty good 10 years, it pretty good run, but analysts are skeptical because his new plan for the next five years involves them raising the number of card s that they intend to produce two 7 million, that a 60% more than they are producing now. as for profit, he thinks he can rise fivefold. analysts are a tad skeptical. >> is obvious the a roller coaster ride therefore the stock you are looking at. many investors say marchionne still has a lot to prove. what is he up against? >> everybody agrees he is a good deal maker, he was ve

how close is renzi to marchionne? the twonk we have seen really sharing a basic philosophy. has campaigned on making italy's labor market more flexible, trying to give incentives to employers, reducing taxes. this is music to marchionne's years, who is losing money in europe, has overcapacity, particularly the plants that are producing non-luxury models. the relationship is good, much better than it is with italy's biggest labor unions. mr. renzi was going to attend this event today but had to cancel at the last minute to oversee a cabinet meeting. >> ok, that is interesting. dan, lovely to see you. still to come, columbia is heading to the world cup quarterfinals thanks to a man that could be football's next big super star. find out who he is when "the pulse" returns. ♪ >> welcome back. you are watching "the pulse." last day of the quarter, last day of the half area let's get some analysis and perspective on what last quarter tells us about what the future holds. it is going to be interesting to say the least. david joins us now from zurich. good morning to you, david. curi

sergio marchionne has marked his 10th year at the helm of the italian carmaker. returning the automaker to profit, marchionne is again at a turning point. for more on his reign, let's bring in ryan chilcote. we know they call him the canadian. how did this all begin? >> 10 years ago, he comes in, june 4 2004. rto has just passed away. they were the owners, he was the chairman. he was very active but in the two years while he was still in the seat, the company lost $8 billion. he comes in wearing a suit, black tie, look somber and says, i am going to try to save the company. that he does. not only in the last 10 years have they acquired chrysler, but he has made fiat profitable. he has tripled revenue and he has tripled their share price. various skepticism about his next plan which basically calls for them to produce 7 million cars a year, 60% more than they do now, and make about five times more money than they are now because they are going to focus on the higher-margin cars. little problem, debt and they have got a lot of it. >> everyone looks at him very succ

sergio marchionne now has a decade leading fiat.he right hand side of that chart that tells the story. we are going to break down his accomplishments and look ahead to his ambitions. ryan chilcote will be joining me. see you in a moment. ♪ >> welcome back. you are watching "on the move." you are looking at live pictures speech i former british prime minister tony blair. people are beginning to question europe's ability. it is going to be a controversial crusade for him. tony blair certainly wants to take on the mantle. we will get any headlines -- if we get any headlines, we will come back. let us move on, change gears. sergio marchionne has marked his 10th anniversary in the driver seat. the year he joined the company, it lost 1.6 billion euros. turnaround, the aggressive plan for the company's future, let's find out what is going on. ryan chilcote is here. it has been a bobby ryan. >> he comes into 2004, wearing a suit with a black tie, talking about saving the company from the brink of bankruptcy. not only did he lose 1.6 billion

marchionne is an incredible dealmaker.s putting together big top-down story is really where he has demonstrated his strength in the past. getting down to the nitty-gritty, getting on the shop floor, convincing unions have to go along with this plan, that is always been a little more questionable. i guess this is quite -- yes to prove he can do this as well. >> no question about it. did i and labor seemed, as you can imagine, -- the italian labor seen, as you can imagine, is very difficult. he is trying to get the more withate unions on board the strategy. frankly, in a country where unemployment is still around labor1%, these moderate forces are coming around to the idea, particularly, we have an italian prime minister who also comes from this moderate, leftist wing which is promoting rules.exible labor i think some of these unions realized the only way they will come out of this hole is by supporting what marchionne is trying to do. >> dan, a key for your time. -- thank you for your time. let's get to other company news.

why is it so important for marchionne's strategy? >> as you mentioned, the sales are increasing.ns are higher. and he feels that if they are going to compensate for this sluggish sales market in europe, particularly for their traditional small car models, he is going to have to look for higher margins for maserati, for omeo, mail, -- for alfa r which he wants to reintroduce in the u.s. >> thank you. >> 7:39 in london. less than 20 minutes to go until equities open up in europe. we will take a short break on "countdown." ♪ >> welcome back to "countdown." here in london. if you have ever been in an office, you are probably familiar with the cubicle working space. expert --to a cubicle >> there are sorts of things? >> the space was designed to make us happy. he told bloomberg how the cubicle is now a symbol of confining workers. >> the cubicle is one of the more ironic creations in the american office. savenventor wanted to people from the anonymous spaces that they were confined to. everyone knows the images of what offices were like in the early 20th century. if you have seen "mad