what marcia mcluhan once that is when you watch tv you will realize there's much more effort put into the advertisements and then into the program. is it child for some reason, threes company, i guess i was more of an adolescent thing, mri would watch it. it was interesting because today we're talking about revolts and most people i know to anything they can to avoid advertising. when i was a kid it may be the audience the same feeling is that when you sit there and sit through the advertisements and that's how it was. in the 50s during my research people talk with other watch television. they. they would turn off the lights, not everybody but their turn off the lights and very patiently sit there and consume it. this is before before remote control. today it's the opposite. if there's an ad i switch the channel or turn it off. there's a difference. i think it led to the current lifestyle. >> host: so you remember the jingles, assume you probably were watching cartoons in there somewhere too. that's where they would put the commercials. how did your parents respond to the demands that