my name is marcus lemonis and i fix failing businesses. you would never be able to pay off that debt. i make tough decisions. >> you know, you're 'causing strife right now. >> and i back them up with my own cash. will you take a credit card? it's not always pretty... >> we don't like the fact that you can say no. >> go stand in the corner and shut the [bleep] up. but this is business. i want you to think before you talk. are we clear? i do it to save jobs and i do it to make money. thanks for your business. this the profit. [upbeat music] ♪ this is "the profit." skulduggery is now run by his two sons. >> we need to make this fast enough. >> they won't be ready to ship until tomorrow. >> who have expanded the company into more traditional d'artois such as race cars. although skulduggery rocked up $1.6 million in sales, they still showed a net loss of $50,000. >> that's a big loss. >> and though the brothers are spending a lot of time and money launching new d'artois they still do it without testing and research. >> it's more like we come up

marcus lemonis saying crumbs is a good brand that lost its way.lso that the cupcake business is not viable long term unless they diversify. with that crumbs will focus on being a bakery with additional product lines. of course, marcus lemonis, well known for helping to save and kind of bolster small businesses. he's got that key lime business he worked on and also his partners in the deal will be the fisher family. lemonis fisher acquisitions working on this deal. the family is the family behind the famous dippin' dots ice cream treats. look towards the complementary of this deal, bringing expertise and snack food and dippin' dottingened ap could eventually see crumbing become a viable business again. the prophet himself on "power lunch" today in the 1:00 p.m. hour. tune in. can't wait to the hear what he has to say why he's getting into crumbs. carl, back to you. >> that story, by the way, the national story, dom, just got a lot more interesting. a far cry from the business he already runs. >> absolutely. camping world is one thing. again, if you

my name is marcus lemonis. and i fix failing businesses.business last year did $50 million of business. unfortunately, we didn't make any money. you guys sell a lot, but there's one thing that you don't do very well. what is that? >> collect. >> collect money. so last night at dinner, i made a deal with alan and howard. and i'm putting in a million dollars. but you know what they forgot to do last night? they forgot to ask me for my money. it's a theme, but it's not funny. because your paychecks and the rent, all get paid when we collect the money, not when the stuff leaves on the truck. there's the money. >> thank you. >> thank you. [applause] >> from this point forward, i'm in charge. the first thing we're gonna do is fix the accounts receivable process, so that i know for sure what meats coming in and what meat's going out. i wanna know how much we're selling, how much we're collecting, and who owes what. we're gonna start by getting on the phone, and calling these customers that owe us money. we need to be paid. and from now on, when we

[laughing] "i'm marcus lemonis."ughter] >> that's gonna cost you. >> [laughs] >> so here's the deal. my offer is, uh... i'll pay off the 1.1 million of debt and i'll provide another million dollars in a working capital line, and i want 50% of the business. >> no. >> that's not gonna happen. >> why not? >> 'cause we're not gonna give you controlling interest of our company. >> why is that? >> because-- >> it's part of who we are. >> skullduggery is me. i am skullduggery. it's my company. it's our company, you know? it's not your company. you didn't spend 25 years building this company. >> so 1.6 million in revenue, you've got no cash in the bank, and you lose money. and you think giving up half of the business is a bad deal? >> you're asking for our whole life. you're asking for everything that i've ever worked for. >> yeah, i mean, it feels like a punch in the gut. >> i just offered to wipe out a million dollars' worth of debt and then give you another million dollars in working capital, and you're acting insulted ab

my name is marcus lemonis, and some of you have seen me around.to help fix this business, so people don't lose their job. there are 32 employees relying on this business for their livelihood. and ever since jacob's passing, they're starving for leadership. for the next week, i'm in charge. so what we're gonna do is we're gonna make some massive changes, and, at the end of this week, we're gonna have a grand reopening. we're gonna let our customers tell us if we've gotten it right. i need to get rid of excess inventory, make time-saving changes, and i need to organize what's left. in order for that to happen, i need to put in the right system, like a bar-coding system. this building looks terrible. maarse has a viable product here, but, in order to make it good, we need to display it to the customers in a way that's appealing. they need to see it, and it needs to be presented in a less-cluttered, less-disorganized manner. the entire store needs to be re-merchandised. we're gonna become profitable together. so, marina, you have something you'd like

the start marcus lemonis, buying the struggling cupcake chain. he'll unveil the turnaround strategy with ute icing on top. first to sue at the nyse. >> everybody at the barclays post is looking forward to that. they used to go to crumbs quite a bit. the dow right now up 121 points. transports setting a new intraday record high, they're up by 0.7 of a per. the s&p 500 is higher by about half a percent. above pisani is with me, seema mody at the nasdaq. bob, you go first. >> it's not only strong around the week, but strong globally. strong start in asia, bled over into europe, and we've had a great move here today. decline in global worries, look at the vix. >> it collapsed this morning. >> all the comments about gold being down, the whole precious metals complex down on what appears to be less worries overall. take a look at the major sectors here, sort of the right sectors are moving here, tech stocks, financials, industrials, energy stocks, all the sort of movers on cyclical plays, all moves to the up side. why is that happening? why is the rall

my name is marcus lemonis, and i fix failing businesses.at i can launch you in a direction to make you a profit, then you should do a deal with me.

i really don't. >> my name is marcus lemonis,

my name is marcus lemonis. i fix failing businesses. this month you lost $150,000. i make tough decisions... you're not gonna come behind every single person and change the deal. >> i didn't agree to this [bleep]. >> and i back them up with my own cash. if you're not gonna put your pride away, well, then i'm not gonna do the deal. it's not always pretty. >> are you okay? >> end it. >> but this is business. you gotta trust the process. i do it to save jobs, and i do it to make money. >> that's all you. >> yeah, buddy. this the profit. [hip-hop music] ♪ 10 miles outside of my hometown of chicago, located in morton grove, illinois, is the home of athans motors. in 2009, pete athans, a car enthusiast and successful real estate investor, who made millions flipping houses, sunk his entire life savings into building his first car dealership. >> i created a place where you want to hang out, buy a car, sell your car... car's worth 30 all day, wholesale. service your car, or just come by and have a cup of coffee. >> the

>> my name is marcus lemonis, and i fix failing businesses. i make tough decisions...

my name is marcus lemonis, and i fix failing businesses. if you think that i can launch you in a direction to make you a profit, then you should do a deal with me. i make tough decisions... how am i supposed to trust you? and back them up with my own cash. it's not always pretty. i have to know for sure that the partner that i have has the same goals as i do. this is business. i do it to save jobs, and i do it to make money. this the profit. [hip-hop music] ♪ sharla mcbride started planet popcorn with a single cart and 250 bucks. 13 years later, they now have 30 employees, three flavors, products ranging from kettle corn to churros to crepes. their popcorn sells at fairs and farmers markets all over southern california. but the bulk of her money is generated through downtown disney. planet popcorn generates $2.5 million in revenue, but it still can't turn a profit. this year, they're about $200,000 in debt. sharla's mother has mortgaged her house and loaned the business almost $200,000 to keep planet popcorn afloat. planet popcorn is an all

>> my name is marcus lemonis, and i fix failing businesses. i make tough decisions... i will not do it if you're managing the people. and back them up with my own cash. it's not always pretty... first time you ever emptied out poop? but this is business. i do it to save jobs, and i do it to make money. this is the profit. la dogworks is an upscale dog boarding facility located in the heart of hollywood, california. >> you're stinky dogs. >> founded by andrew rosenthal in 2004, this 24-hour full service center with 36 employees has everything from grooming to training... >> sit. >> in a state-of-the-art indoor dog park. this business generates $1.3 million a year, but recently, their numbers have started to tumble. sloppy business practices... >> i don't want to waste your time, and please don't waste mine. >> together with lax management... >> there's inventory missing? >> well, you know, it's hard to tell, because stuff slips through the cracks. >> has driven down sales and piled up $150,000 of debt. >> you know, i could lose everything. >> if they don't make changes,

my name is marcus lemonis. in the past ten years, i've bought hundreds of failing businesses, turned them around, and i've made millions doing it. i'll write whatever check i need to, even if you won't. if you want people to listen, you put money on the table. i'm gonna give you a check for $500,000. i found six struggling businesses, some weeks away from closure. my plan is to turn them around. for the next week, i'm 100% in charge. >> all right. >> let's go get to work. can't run a business if it's not clean. but i'm not just giving them advice. i'm putting up millions of dollars of my own money. if you don't know your numbers, you just don't know your business. i'll work by their side... i'll put in the hours... 'cause i have the same risk that they do. where's accounting? >> she's counting. >> no, where's accounting? >> um... >> oh, my god. this business is a total mess. i judge businesses based on three things: it's pretty damn good. most often, businesses fail because of people. >> i trusted people to man

my name is marcus lemonis.ve bought hundreds of failing businesses, turned them around, and i've made millions doing it. i'll write whatever check i need to, even if you won't. if you want people to listen, you put money on the table. i'm gonna give you a check for $500,000. i found six struggling businesses, some weeks away from closure. my plan is to turn them around. for the next week, i'm 100% in charge. >> all right. >> let's go get to work. can't run a business if it's not

my name is marcus lemonis and i

my name is marcus lemonis, and i fix failing businesses.k that i can launch you in a direction to make you a profit, then you should do a deal with me. i make tough decisions...

. >> my name is marcus lemonis, and i fix failing businesses. 2.5 million people visit key west a year, and you only sell 40,000 pies. i make tough decisions. we're closing the store. we're done. i'm not talking about it anymore. and i back them up with my own cash. >> check that out. >> it's not always pretty... >> tired of this bull[bleep]. >> but this is business. >> we're gonna have a battle on this one. >> i do it to save jobs... i got to get some stuff done and you're gonna be our leader here. and i do it to make money. this the profit. [theme music] ♪ u.s. key lime pie company is a pie maker located in beautiful and sunny key west, florida. jim brush... >> jeff! >> and his girlfriend, alison sloat, bought the company, recipes and all, over ten years ago for just $1,200, and have grown the business from selling pies on the side of the road to having their key lime pie named the nation's best pie by the american pie counsel. even though they generate $1.4 million in sales, they have yet to turn a profit. >> we really are a victim of our own success right now. damn it, i'm tired of

the host of cnbc's "the profit," marcus lemonis will join us.crumbs, the cupcake company. he'll lay out his plans to revive that struggling chain. scott, back to you and the halftimers. >> can't wait. >>> we're less than 48 hours from the start of cnbc and institutional investors delivering alpha conference. our own kate kelly is here with a look at one of the conference's more colorful guests. there are many including the one that you're going to be speaking to, mr. griffin, carl icahn. >> you can't beat carl icahn for colorfulness, let's be honest here. one of the most memorable moments from last year was a joke icahn made to you that the only way to get a complacent ceo off the golf course was to tell them that icahn falled a 13 billion d. as golfer phil mickelson earned earlier this year when fbi questioned him about icahn's handling of a 2011 clorox investment after a tournament. this is just one of the topics icahn who has denied any wrongdoing may talk about on wednesday. during the past year, the market has seen both sides of icahn, the

. >> my name is marcus lemonis, and i fix failing businesses. >> we made $10,000 together. >> i make tough decisions... we'll change the recipes. >> i mean, that would be the last thing i'd want to do. >> and i back them up with my own cash. it's not always pretty. >> do you want me to get in your face? 'cause that's your face. >> but this is business. >> i've lost faith. we need to change dramatically. >> i do it to save jobs. awesome. and i do it to make money. this the profit. sweet pete's is a candy store located in jacksonville, florida, specializing in chocolates and candy handmade by master chocolatier peter behringer. >> so you guys like candy? >> mm-hmm. >> pete's love of sweets began at the age of 12, when he started making candy for his mom's shop-- peterbrooke chocolatier. >> i wouldn't do anything else. >> family business was thriving, and life was good for pete and his wife, allison. but after a dispute, pete left the business and was forced to start over from scratch. >> the last $10,000 we had, we put into this business. >> starting over required the help of a financi

cnbc star marcus lemonis and s another party has agreed to buy the bakeries.tomers more than just cupcakes. >>> let's go out in to cleveland. it's a sports story that transcends sports. in fact, in that midwest city, it could help lead a rust belt revival. the story of course is about basketball super star lebron james whose odyssey back to his hometown sparked euphoria in one city and disdain in another. in some corners, there are questions. should he have gone back? joining me now is jason johnson, a professor at a college just outside of cleveland. this morning, you're joining me from atlanta. good to see you as always. i want to get your immediate reaction when you heard the news. what was it? >> i was shocked. i was really shocked. and i was kind of disappointed. i had just been in cleveland last week. no one there thought that lebron was going to come back. my friends there. you know, between the gop convention and lebron, this has been the weird et week in cleveland in ten years. >> okay, but wait, you seem to be disappointed. aren't you glad he's comin