marcus: yeah. lemonis: and how about her? is she mean? arcus: [ laughing ] no, she's -- tamika: [ laughs ] woman: hi. how are you? lauren: what kind of cupcake would you like? girl: strawberry twist. lauren: you want a strawberry twist? all right, so, your total's gonna be $7.50. lemonis: how many staff members do you have? tonnie: 12. lauren will be the one who'll be in the front. -lemonis: hi. are you -- hi. -lauren: i'm lauren. lemonis: hi, lauren. how are you? -lauren: good. nice to meet you. -lemonis: very nice to meet you. -are you a baker? -lauren: when i have to be. lemonis: so what is your primary role here? lauren: i'm in the front selling the product. lemonis: okay, great. nice meeting you. lauren: you too. thank you. tonnie: there's a lot going on with tonnie's minis right now as we speak. i'm doing a project in newark that's close to being finalized. the people who are giving me the space, they're building out the store. lemonis: at their expense? tonnie: at their expense. so what i have to supply is equipment, the first month

-lemonis: i'm marcus. -gary: i'm gary. lemonis: gary, nice to meet you. this is an unbelievable location. how long have you been here? -gary: 41 years. -lemonis: wow. -and who started the business? -gary: it was my dad. lemonis: and do you guys rent this property? gary: no, we own this property. lemonis: how much did you buy this property for? gary: way back when, it was $450,000, and i bought it from my dad for $600,000. lemonis: it's a really nice building. gary: well, it didn't look quite like this, 'cause it burned down. lemonis: remind me a little bit -- when did this fire happen? gary: 4th of july, 2009. it was 100% loss. lemonis: and how much was the total loss? gary: over $1 million. lemonis: how much did the insurance pay? gary: about $1.2 million. lemonis: so the loss was $1 million, but they paid $1.2 million? -gary: yeah. -lemonis: okay. -do you mind if i come around? -gary: oh, no. you're welcome. lemonis: do you have a mortgage on the property? gary: i do. lemonis: how much is that payment a month? gary: about $3,800. lemonis: so, those peop

lemonis: how are you? i'm marcus. mary: nice to meet you. lemonis: ...owns the other half. their key employee is louis, the general manager. louis, how are you? nice to meet you. i'm marcus. he understands the process better than anyone. louis: what you need to do is do it multiple times, 'cause you can see the difference, how this is smoother and this is still rough. lemonis: so why doesn't that machine do it all in one? louis: 'cause it's not, like, one of the best planers. lemonis: do they make one that would do it all in one shot? louis: yes. steve: some of the machinery here are 50 years old. lemonis: look, it's obvious to me now that the company isn't the only thing that's three generations old. and if this equipment doesn't work and it's not up to date with the right technology, well, you're wasting a lot of time. what does it cost to get a brand-new one that does it the right way? louis: a really good one, about, say, $3,000. lemonis: if it costs $3,000 to get a new one, how much time extra did he have to take to do it three times? multiply it times the number of fur

sammy: marcus, i don't want you to feel that way. lemonis: i do feel that way. mmy: we'll make it right, marcus. i-i promise. lemonis: honestly, i think we have to close. sammy: [ sighs ] they make little hearts happy and big hearts happy too because as part of a heart healthy diet, those delicious oats in cheerios can help naturally lower cholesterol. how can something so little... help you do something so big. the only difference: that little blue thingy. you see it? that's a sensor. using ge software, the light can react to its environment- getting brighter only when it's needed. in a night, it saves a little energy. but, in a year it saves a lot. and the other street? it's been burning energy all night. for frank. frank's a cat. now, two things that are exactly the same, have never been more different. ge software. get connected. get insights. get optimized. ♪ i ride the highway... son begins to play) ♪ i'm going my way... ♪i leave a story untold... he just keeps sending more pictures... if you're a free-range chicken, you roam free. it's what you do. if you

-cristina: hi, marcus. -lemonis: your name? cristina: cristina. lemonis: cristina, nice to meet you. -miranda: hi! -lemonis: hi, how are you? -i'm marcus. -miranda: hi, i'm miranda. lemonis: hey, miranda, how are you? -is this your place? -miranda: this is it. lemonis: how long have you been in the business? miranda: 10 years. we started in my house. i had chronically chapped lips my entire life. and so my daughter was born -- she's now 11 -- and while breastfeeding, started using lanolin -- for breastfeeding -- on my lips. lemonis: the nipple gets chapped. okay. miranda: and i'm like, "oh, i'll put it on my lips," and they were healed for the first time in 30 years. lemonis: now, what is lanolin? miranda: lanolin comes from sheep. it's like an oil, like, a protective coating on their fur. lemonis: i think it's especially cool when somebody starts a business that is meant to solve a problem. sometimes necessity is the mother of invention. miranda: this is where we started. that's the lano lip. this is my original formula, and it's got medical-grade

thank you, marcus. -lemonis: i wish you luck. -fabio: thank you. l and his whole team going forward, but, unfortunately, it's not gonna be with me. if you qualify for a sittingham's card today i can offer you no interest for 24 months. thanks to the tools and help at experian.com, i know i have an 812 fico score, so i definitely qualify. so what else can you give me? same day delivery. the ottoman? thank you. fico scores are used in 90% of credit decisions. so get your credit swagger on. go to experian.com, become a member of experian credit tracker, and take charge of your score. can a business have a mind? a subconscious. a knack for predicting the future. reflexes faster than the speed of thought. can a business have a spirit? can a business have a soul? can a business be...alive? this is a great place to work. not because they have yoga meetings and a juice bar. because they're getting comcast business internet. comcast business offers convenient installation appointments that work around your schedule. and it takes- done. - about an hour. get r

thank you, marcus. -lemonis: i wish you luck. -fabio: thank you. do wish the best for sal and his whole team going forward, but, unfortunately, it's not gonna be with me. ♪ every auto insurance policy has a number. but not every insurance company understands the life behind it. ♪ those who have served our nation have earned the very best service in return. ♪ usaa. we know what it means to serve. get an auto insurance quote and see why 92% of our members plan to stay for life. i built my business with passion. but i keep it growing by making every dollar count. that's why i have the spark cash card from capital one. i earn unlimited 2% cash back on everything i buy for my studio. ♪ and that unlimited 2% cash back from spark means thousands of dollars each year going back into my business... that's huge for my bottom line. what's in your wallet? lemonis: my offer is $660,000. $200,000. $300,000. look, in all my deals, i hope to have a perfect relationship with all my partners. do we have a deal? -woman: let's do it. -lemonis: okay. but it's equally a

lemonis: i'm marcus. nice to meet you. erik: nice to meet you. it's kind of a slower event, but it'll work out pretty good. lemonis: small businesses rarely have the budgets to do big marketing campaigns. so taking over a corner where you can pass out samples and brochures and talk to customers about your product, it's a good idea. so, how many customers do you have in total? erik: we have a total of 300 customers we service. we have 3,000 in the system. lemonis: and how long does a typical customer stay? erik: about three months. lemonis: so, your typical customer stays three months? erik: yeah. now, i have customers for life. lemonis: i want to see you do your marketing thing. erik: yeah. 20 new clients this week. lemonis: let me see it. make it happen. erik: [ laughs ] so, chicken and spinach, or do you want gourmet, delivered health food? there's two servings to a snack for $7.50. diana: if there's any type of allergy, we can actually help you with that. erik: hello, dessert samples. key lime pie? lemonis: erik's idea of healthy eating is a gr

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sammy: marcus, i don't want you to feel that way. lemonis: i do feel that way. mmy: we'll make it right, marcus. i-i promise. lemonis: honestly, i think we have to close. sammy: [ sighs ] ♪ every auto insurance policy has a number. but not every insurance company understands the life behind it. ♪ those who have served our nation have earned the very best service in return. ♪ usaa. we know what it means to serve. get an auto insurance quote and see why 92% of our members plan to stay for life. lemonis: honestly, i think we have to close. tranchina: i mean, how long you talking about closing for? lemonis: i don't know. however long it takes. look, three days ago, i thought we could fix the process and improve the food. but honestly, it's gonna take way more than that. if we really want to set the standard -- and i truly believe we can, 'cause these guys have the heart and the passion -- then we're gonna have to tear this place all the way down to the studs and start over. [ jackhammer pounding ] outside, i'm busting up the concrete, redoing the parking lot, and cre

lemonis: my name is marcus lemonis, and i fix failing businesses. lemonis: if you don't like money, don't follow my process. lemonis: i make the tough decisions. lemonis: we're closing the store. we're done. i'm not talking about it anymore. lemonis: i back them up, spending my own money. it's not always pretty... man: perfect flavor. lemonis: ...but this is business. lemonis: you got to trust the process. lemonis: i do it to save jobs, and i do it to make money. lemonis: thanks for your business. lemonis: this is "the profit." queens, new york, is a dense and diverse world of cultures and businesses. and it's home to artistic stitch, an embroidery and silk-screening business run by sal loretta and nick meola. the company started 18 years ago in sal's garage. -sal: where we at with this job? -fabio: it'll be done today. lemonis: today, it's become a $2-million-a-year business, the bulk of that revenue coming from uniforms, hats, and custom shirts. fabio: hey, that's one down. here we go. here we go. lemonis: two years ago, sal and nick decided to mov

lemonis: my name is marcus lemonis, and i fix failing businesses.

sammy: marcus, i don't want you to feel that way. lemonis: i do feel that way. mmy: we'll make it right, marcus. i-i promise. lemonis: honestly, i think we have to close. sammy: [ sighs ] verizon say neversettle. t-mobile agrees. never settle for verizon's overpriced gimmicks. try the un-carrier risk-free for 14 days you'll love it, or we'll pay for you to go back. is it beating?over your heart. good! then my nutrition heart health mix is for you. it's a wholesome blend of peanuts, pecans and other delicious nuts specially mixed for people with hearts. planters. nutrition starts with nut. doing small gigs,side gigs...gig gigs. quickbooks self-employed helps me get ready for tax time. to separate expenses,i just swipe. it's one hat i don't mind wearing. [passenger] i work for me. and so does quickbooks. it estimates my taxes,so i know how much stays in my pocket. and that's how i own it. [announcer]stay in the flow with quickbooks self-employed. start your free,thirty-day trial today at join-self-employed-dot-com. suseals out more food particles. so your food won'

lemonis: are you proud of her? michael: very proud. very proud. marcusness and helping us go to the next level was the single best thing that's ever happened to us at pro-fit. lemonis: michael and tina are gonna make a lot more money with the pro-fit bars than they do with the pro-fit gym, and over the next year, we plan on selling about a million bars, generating $900,000 in revenue and $200,000 in profit. and we're gonna launch a number of new product extensions. tina: oh, my god! michael: good job, honey. you did great. tina: oh, i can't believe this! -michael: [ smooches ] -tina: ah! -michael: well done. -tina: amazing. did you know that the tripadvisor you have always trusted for reviews book...! now checks over 200 websites to find the best price? book...! book...! book...! so don't just visit tripadvisor, book...! at tripadvisor [car engine] ♪ introducing the first-ever 306-horsepower lexus rc coupe with available all-wheel drive. once driven, there's no going back. lemonis: i believe in the three pillars in business -- people, process, and produc

lemonis: i'm marcus. angela: angela. nis: as i walked around and talked to all the employees in the company, there was one thing that was clearly consistent -- everybody hated the look of this place. woman: it's just got to be... woman #2: sharper. woman: ...revamped. lemonis: what should the look be? woman: [ laughs ] not that! not to kill your ankles when you sit down, no. lemonis: and i also got a little more detail on carolyn's ex-business partner. when did you go into business with him? carolyn: 1998 i started with him. lemonis: how many salons does he have? carolyn: he has about 22 now. lemonis: really? carolyn: yeah. lemonis: and there was definitely confusion about roles and responsibilities. so, what do you do here? debbie: i'm actually the manager here, marcus. lemonis: you are? debbie: yes. lemonis: how is that different from susan's job? debbie: um... um...uh... lacey: hi, guys. is susan here? i need to talk to her. debbie: you need susan? let me get her for you. lacey: okay. susan: hi. so you left your salon

lemonis: are you proud of her? michael: very proud. very proud. marcusr business and helping us go to the next level was the single best thing that's ever happened to us at pro-fit. lemonis: michael and tina are gonna make a lot more money with the pro-fit bars than they do with the pro-fit gym, and over the next year, we plan on selling about a million bars, generating $900,000 in revenue and $200,000 in profit. and we're gonna launch a number of new product extensions. tina: oh, my god! michael: good job, honey. you did great. tina: oh, i can't believe this! -michael: [ smooches ] -tina: ah! -michael: well done. -tina: amazing. why pause a spontaneous moment to take a pill? or stop to find a bathroom? cialis for daily use, is approved to treat both erectile dysfunction and the urinary symptoms of bph, like needing to go frequently, day or night. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain, as it may cause an unsafe drop in blood

good morning, marcus. lemonis: what's happening? new version of the duster with the different type of trim. lemonis: okay. nicolas: you talked about the trim was fraying. -lemonis: can i see it? -nicolas: yeah. let me get it. lemonis: noemi, can you come on down? nicolas: the weaving is a little tighter, so it feels slightly different. lemonis: who's the one that actually changed this? nicolas: i did. lemonis: nicolas, why are you working on the duster? nicolas: because i had the resources to do it. lemonis: but you didn't include your mom? noemi: no, because we went through that. lemonis: it sounds like you have a problem with that. nicolas: i don't have a problem with that. noemi: it's the control. i told you. this is another problem we have. nicolas: so, are we talking about the past or the future or -- i don't understand. noemi: future. -nicolas: okay, so -- -noemi: we already decide. why are we going back and talking about it? nicolas: so, if we're talking about the future, what happened in the past is irrelevant. lemonis: nicol

lemonis: makes stuff for whole foods and costco. kenny: marcusyour formula and your process, and i love it, and i've had the biscuits. the kids have had them. they think they're great. i've heard rave reviews about the watermelon cake, also. lemonis: i just wanted him to come down and spend some time with you. lynn: okay. that sounds good. lemonis: any time you mass produce a product, you have to make changes not only for the size of the batch, but the amount of shelf life the product will have. kenny: in the restaurant here, are they generally not uniform shape? -lynn: right. -kenny: which is okay. lemonis: well, here's a bag of them. and, see, they're all different. kenny: because, certainly, when we go to commercialization, one of the keys is that it's consistent size, shape, and weight every single time. so they fit in the packages, so the nutritional data matches. i'll walk you through what we did. instead of self-rising, we used all-purpose flour. we find commercially is that everybody's self-rising flour is different. all-purpose flour gen

chris: hey, marcus. lemonis: so, the raw materials come in here. who schedules the workflow that happens? chris: i schedule every order that comes through. lemonis: so who's in charge of sales? -mike: me. -lemonis: who generates the actual sale order, the quote? mike: i do. lemonis: and who makes sure that it's priced properly? chris: i created the pricing tool, and mike said, "these prices are too high." mike: i'm trying to be competitive to -- to get sales in the door. lemonis: so you're inefficient, and you're priced below market, which means you have high costs and no margin. death spiral. the guy who's manufacturing the product and knows all the numbers isn't allowed to price the product? we're gonna let the salesman price it? not a good idea. are these organized in a way or would you say it's a little jacked-up right now? chris: it's not too bad. lemonis: it doesn't look super-organized to me. disorganized materials equals loss of time, which equals loss of labor, which means money is leaking out the door. i see boxes everywhere. i see piles o

marcus lemonis with carcash regarding an eviction. ...that could shut the business down for good. andrew: it's not right. really, it's not right. lemonis: in jacksonville, a talented candy maker tied up in a bad deal. dane: i don't want to sell. lemonis: in 18 months, that tiny company has been transformed into a multimillion-dollar business. you did $538,000 compared to like $35,000 the year before. peter: that's a big difference. lemonis: but the biggest move... what do you think we would do with this building? ...is yet to come. and a family-run clothing company, once crippled by bad designs and bad tempers, got a new look... man: oh, my god. lemonis: ...and new clothing lines. noemie: i love it. lemonis: but some very familiar problems still exist. nicolas: you don't change that. we will tell you whether it is feasible to do. lemonis: it's another progress report, tonight on "the profit." about 15 months ago, i came to jacksonville, florida, to check out a small candy company, sweet pete's. man: yeah, that's good. lemonis: the business was being run by aison behringer, but the

-lemonis: i'm marcus. sasha: i'm sasha. nice to meet you. -lemonis: nice to meet you. -rich: hi, marcus. -i'm richard. how are you? -lemonis: nice to meet you. market square serves gyros, but beyond that, there are few similarities to the other locations. the color scheme and seating are different. even the layout's different. same brand, different experience. not a good idea. how's business? tell me a little bit about it. rich: well, as far as business is concerned, we do about a half a million a year. lemonis: half a million in sales? rich: well, to break even. lemonis: so, how often do you see mike and kathleen? sasha: the first of the month, like clockwork. rich: they're here to get their royalty check. lemonis: do they stay for a day and work on your business and help you? rich: no. we put $175,000 of our own money into it. we just gutted this entire building. lemonis: so, you put in all this equipment, the floors, the ceilings, the whole thing. sasha: everything. lemonis: $175,000's a lot of money to invest without getting support. sasha: yeah. lemonis: after visi

lemonis: how are you doing? i'm marcus. keith: marcus. keith lyden. lemonis: nice to meet you, keith. how you doing? dean: i'm good. dean lyden. -nice to meet you. -lemonis: dean, how are you? keith: my brother. lemonis: oh, this is your brother? okay. when did you start the business? keith: 2004. lemonis: and who put in all the money? keith: all the finance came from me. think we're up to about $160,000. lemonis: $160,000? dean: originally, i had some screening equipment and some sign software, but not much. he primarily got us going financially. lemonis: and what is the equity split? 70/30? -keith: 50/50. -lemonis: 50/50. dean: i had a graphics background and i had been doing this. i didn't have the financing to do it, so it was a perfect match. lemonis: so, you have a good brother, right? dean: if you can't trust your family, -who can you trust, right? -lemonis: well... while i appreciate keith recognizing his brother's experience, i'm not quite sure that 50/50 is exactly the right formula. if i asked most of the employees here who is in charge, wha

let's bring in jon fortt and marcus lemonis. good to have you both.i want to kick it off with you. really since february the stock has done nothing. statement investors are looking at operating expenses 2014 expenses up by 40%. what are investors saying what are we getting for our money here? >> yeah melissa, i think we're due. take a look back three or four years ago google went through a belt-tightning phase. what did they do? axed google talk video, igoogle and three years before, that just after the financial crisis as a matter of fact, actually had layoffs. they laid off 100 recruiters a bunch of contractors, kind slimming down. makes sense every once in a while to go through one of the cycles, a new ceo on board who is going to take a look at some of the costs they are going through. not to say that the growth won't be accelerated. headlines were they are slowing down on their research will do fewer things. larry page is back at ceo and wants to focus. yes, that doesn't mean it's a change for a long time but just for a few quarters. >> marcus i

my name is marcus lemonis, and i fix failing businesses. this business will never function well under the "green tea" name. i make tough decisions... >> it was a mistake. >> this is never gonna happen again. and back them up with my own cash. that's a real check, by the way. it's not always pretty... >> do you want to come over here? >> no. >> but this is business. i do it to save jobs, and i do it to make money. this the profit. [upbeat music] ♪ this week, i'm going to keyport, new jersey, a town that was devastated by hurricane sandy in 2012. i'm going to meet the owners of mr. green tea, a gourmet ice cream company. for nearly 50 years, mr. green tea has been hand-crafting exotic ice cream flavors and supplying the asian restaurant trade in new york city. >> so delicious. >> way ahead of their time, mr. green tea was producing flavors like green tea, ginger, and red bean. this family business was founded by richard's dad, santo emanuele, in 1968, who ran it with richard's older brother, james. richard's dad passed away, and then his brot

. >> my name is marcus lemonis, and i fix failing businesses. >> we made $10,000 together. >> i make tough decisions... we'll change the recipes. >> i mean, that would be the last thing i'd want to do. >> and i back them up with my own cash. it's not always pretty. >> do you want me to get in your face? 'cause that's your face. >> but this is business. >> i've lost faith. we need to change dramatically. >> i do it to save jobs. awesome. and i do it to make money. this the profit. sweet pete's is a candy store located in jacksonville, florida, specializing in chocolates and candy handmade by master chocolatier peter behringer. >> so you guys like candy? >> mm-hmm. >> pete's love of sweets began at the age of 12, when he started making candy for his mom's shop-- peterbrooke chocolatier. >> i wouldn't do anything else. >> family business was thriving, and life was good for pete and his wife, allison. but after a dispute, pete left the business and was forced to start over from scratch. >> the last $10,000 we had, we put into this business. >> starting over required the help of a financi