-jack: hey, marcus. lemonischeck on the progress of their lower-priced gazebo for true value. -you had your baby. -simon: yes, i did. lemonis: congratulations, my man. what's happening? damion: myself and jack got the true value gazebo ready, built. lemonis: you did? damion: i'll show you it if you like. lemonis: okay. and so what changed? damion: the furniture and the inside of the roof. lemonis: and i love the way that looks. what's the inside of the roof? damion: so, before, it was the tongue-and-groove boards, like this, and now we've done a weatherproof, marine plyboard. lemonis: what did simon think of it? damion: he wasn't over the moon about was -- lemonis: that's too much of a cutting of a corner. what happened since i left? damion: we were all on board, and simon goes to england, so i had to run the business, get these made. lemonis: did you communicate with him? damion: yeah. sent him pictures. lemonis: he ignored you? damion: he could have just checked in a bit more. lemonis: we're getting back to th

lemonis: okay. anna: marcus, this is susana. lemonis: oh, hi, susana. susana: hi. lemonis: marcus. susana: hi, marcus. nice to meet you. lemonis: how are you? nice to meet you. susana: yeah. lemonis: don't be nervous. you guys manufacture your own stuff? anna: yes. susana: yes. anna: we manufacture in our new jersey factory. sue is responsible for design, and i'm responsible for all operations and sales. lemonis: so you handle production and sales? anna: yes. i'm very capable. lemonis: that's interesting. susana: the front stuff is too emotional for me. anna: sue is the creative engine of the company. susana: yeah. anna: so we don't want to expose her to all the -- you know, all the unpleasant stuff. susana: i don't like to be in the front of things. lemonis: okay. susana: i like to be in my world working. lemonis: you're the artist. susana: yes. i just... anna: she's very -- takes everything very close to heart. and, you know, in operations, every day there is a problem. there is -- i mean, every second there is a problem. not every day -- every five minutes. lemonis: right away i

lemonis: i'm marcus. brad: brad. nice to meet you. trevor: trevor. monis: trevor, nice to meet you. travis: i'm travis. lemonis: how are you? what are you guys doing? brad: just going over inventory. lemonis: is this the whole office? travis: you're looking at it. and then the warehouse is downtown. lemonis: okay. are those the watches? travis: yeah. so, we, basically, started with an interchangeable watch. so the face pops out of the band -- pull back, pop up. lemonis: it's a cool watch. what does a watch like that sell for? travis: $35. lemonis: these are nice looking watches at a great price point. travis: we wanted to do an accessory that was bright, that could match with all all different things -- hats, shoes. lemonis: this is a comfortable watch. travis: it's lightweight. it's durable. initially we had 10 colors. each color represented a different charity, that we partnered with to give back 10%. lemonis: that's pretty slick. travis: yeah, right? trevor: we wanted to do something different, and no one was doing charity in the the watch space. s

-sam: it's deep, marcus. lemonis: i'm sorry. then you can walk away. -lemonis: mark, i'm telling you, for me to move forward with you, i need to understand it. mark: i don't know. mark: so our new collection, we tried to go with a traditional look with a little modern touch to it. scott: it may be beautiful, but we're not gonna see the results in sales that we all are hoping for. othe newly advanced gle can i'm csee in your blind spot. onboard cameras and radar can detect danger all around you. driver assist systems can pull you back into your lane if drifting. bye chief. bye bobby. and will even help you brake, if necessary. it makes driving less of a production. lease the gle350 for $579 a month at your local mercedes-benz dealer. mercedes-benz. the best or nothing. stay with me, mr. parker. when a critical patient is far from the hospital, the hospital must come to the patient. stay with me, mr. parker. the at&t network is helping first responders connect with medical teams in near real time... stay with me, mr. parker. ...saving time when it matter

lemonis: let her know marcus is here. woman: okay. lemonis: thank you. i didn't really understand when i walked into pacific, why i was seeing residential furniture. i thought this was a hospitality business. if this is a showroom, i don't think they're showing the right stuff. ana: hi, marcus! lemonis: are you ana? ana: yes. lemonis: how are you? ana: nice to meet you. lemonis: it's really nice to meet you. ana: yes. very nice to meet you. lemonis: how long have you guys been here? ana: we've been in this location about 13 years. lemonis: wow. ana: yes. lemonis: how are you, sir? i'm marcus. how are you, sir? nice to meet you. gilbert: me too. lemonis: how long have you guys been in business? gilbert: 40 years. lemonis: 40 years? and what is your business primarily? is it hospitality? ana: mostly hospitality. we do guest room furniture, public space furniture, as well as restaurant furniture. lemonis: and how much of your business is hospitality? ana: probably like 90%. lemonis: 90%. what's the other 10%? ana: a mix of like retail, as well as residentia

lemonis: i'm marcus. howard: marcus, i'm howard. the nice guy, usually, and this is robyn, my partner. robyn: i'm robyn. lemonis: hey, robyn, how are you? nice to meet you. robyn: nice to meet you, marcus. lemonis: so how long have you guys been in business? robyn: 20 years. lemonis: how did you guys get in business together? howard: we knew each other since high school. lemonis: okay. howard: best friends. robyn: this is my ex-husband. we have two human children, and bowery kitchen is our first child. lemonis: you guys are 50-50? robyn: yes, absolutely. lemonis: who's in charge, between the two of you? robyn: howie. howard: i would say me. robyn: only because it's just like howie maybe started the business, but i'm not allowed to touch the knife wall. howard: yeah. lemonis: this place is big. howard: yeah, we can take you around and show you. lemonis: i would love to see. how many square feet is it? robyn: 4,000 square feet. lemonis: it looks kind of junky to me. customer comes in, no directional signage. howard: "holy [bleep] look

lemonis: are you proud of her? michael: very proud. very proud. marcuscoming into our business and helping us go to the next level was the single best thing that's ever happened to us at pro-fit. lemonis: michael and tina are gonna make a lot more money with the pro-fit bars than they do with the pro-fit gym, and over the next year, we plan on selling about a million bars, generating $900,000 in revenue and $200,000 in profit. and we're gonna launch a number of new product extensions. tina: oh, my god! michael: good job, honey. you did great. tina: oh, i can't believe this! -michael: [ smooches ] -tina: ah! -michael: well done. -tina: amazing. usiness -- people, process, and product -- and it's been my mantra in life and on the show. improving the product is rarely an issue. noemi: voilà. lemonis: at courage. b, we took a woman's-clothing line that was all over the place... noemi: i never approved this design. -nicolas: you approved this. -stephanie: are you kidding? lemonis: ...and often poorly made. it's disturbing. and we reinvented the business and c

-lemonis: jack, i'm marcus. -jack: it's nice to meet you. -richard: he's our man here. ne of the things that i wanted to accomplish is to improve our margins because the dairy -- the cream that goes into the ice cream -- is the single most expensive item. what do you actually produce here? jack: we produce over 80 different variants of ice-cream mixes. lemonis: what makes it sort of the different variations? jack: usually butter fat, sugar, and fat content. a haagen-dazs is a 16%. lemonis: and what are we? michael: a little bit above 12%, yeah. lemonis: okay, so our ice cream is lighter because it's got less butter fat. our flavors are more pronounced. and that's why our quality is so good. let's take a tour. jack: this is where all the raw milk and cream comes in, marcus. right now what you're seeing is they're filling this up with cream. we fill the totes. lemonis: so does it come to you like this? richard: exactly like this. lemonis: it's like a water bed. what does this cost? richard: today, $2,100. last week, $2,800. lemonis: i have a lot of work to do in building a

ben: hi, marcus. lemonis: how you doing? i'm marcus. -ben: nice to meet you. nice to meet you. and so, what's your role here? ben: i mainly help manage these guys in here, keep things moving. do a little bit of everything right now. lemonis: and where's your raw materials? ben: raw materials are in the warehouse. we run out to the warehouse, grab the raw materials, bring them in here, and we allow that to dry. and then they return to that room again. lemonis: that sounds kind of... ben: yeah, it's all over the place. that's what i want to change. lemonis: you know what i feel like when i'm in this building? like a mouse looking for his cheese. you start in one room, and you have to visit at least eight of those rooms to finish the product. this place is wildly inefficient. ben: there's not a flow. lemonis: why doesn't your dad want to get it fixed? do you ever talk to him about it? ben: he's kind of just like, you know, stuck in his old ways. it's just how we've been doing it for 20-plus years. lemonis: right. how frustrating is that? ben: it's pretty frustrat

chris: hey, marcus. lemonis: so, the raw materials come in here. who schedules the workflow that happens? chris: i schedule every order that comes through. lemonis: so who's in charge of sales? -mike: me. -lemonis: who generates the actual sale order, the quote? mike: i do. lemonis: and who makes sure that it's priced properly? chris: i created the pricing tool, and mike said, "these prices are too high." mike: i'm trying to be competitive to -- to get sales in the door. lemonis: so you're inefficient, and you're priced below market, which means you have high costs and no margin. death spiral. the guy who's manufacturing the product and knows all the numbers isn't allowed to price the product? we're gonna let the salesman price it? not a good idea. are these organized in a way or would you say it's a little jacked-up right now? chris: it's not too bad. lemonis: it doesn't look super-organized to me. disorganized materials equals loss of time, which equals loss of labor, which means money is leaking out the door. i see boxes everywhere. i see piles o

my name is marcus lemonis. and i fix failing businesses.business last year did $50 million of business. unfortunately, we didn't make any money. you guys sell a lot, but there's one thing that you don't do very well. what is that? >> collect. >> collect money. so last night at dinner, i made a deal with alan and howard. and i'm putting in a million dollars. but you know what they forgot to do last night? they forgot to ask me for my money. it's a theme, but it's not funny. because your paychecks and the rent, all get paid when we collect the money, not when the stuff leaves on the truck. there's the money. >> thank you. >> thank you. [applause] >> from this point forward, i'm in charge. the first thing we're gonna do is fix the accounts receivable process, so that i know for sure what meats coming in and what meat's going out. i wanna know how much we're selling, how much we're collecting, and who owes what. we're gonna start by getting on the phone, and calling these customers that owe us money. we need to be paid. and from now on, when we

[laughter] >> by the time he's done. >> yeah. >> have you guys met marcus lemonis?laughter] >> private label products like this will dramatically improve your margins, but in order to make room for these kind of products, we need to clear out the stuff that's been sitting there for years. so when we get back to the store, i'm gonna have dan lower the prices and liquidate some of the slow moving merchandise. thanks, guys, appreciate it. >> thanks again, marcus, appreciate it. >> thank you. >> thanks, marcus. >> thanks, guys. all right, let's head home. >> this end's coming all the way out, correct? we're gonna move this all the way down? >> well, you want to move it out enough to accommodate for that. don't go any further than that. so i would be very technical in my measurement to not go past that. >> understand. >> yep. >> put a pedestal here-- >> hey. >> hi. >> how are you? >> i'm good, how are you? >> good. >> i'm a little shocked. we're out of business. >> we were out of business before, we just didn't know it. >> i believe we're still partners, correct? >> mm-h

my name is marcus lemonis, and i fix failing businesses. this business will never function well under the "green tea" name. i make tough decisions... >> it was a mistake. >> this is never gonna happen again. and back them up with my own cash. that's a real check, by the way. it's not always pretty... >> do you want to come over here? >> no. >> but this is business. i do it to save jobs, and i do it to make money. this the profit. [upbeat music] ♪ this week, i'm going to keyport, new jersey, a town that was devastated by hurricane sandy in 2012. i'm going to meet the owners of mr. green tea, a gourmet ice cream company. for nearly 50 years, mr. green tea has been hand-crafting exotic ice cream flavors and supplying the asian restaurant trade in new york city. >> so delicious. >> way ahead of their time, mr. green tea was producing flavors like green tea, ginger, and red bean. this family business was founded by richard's dad, santo emanuele, in 1968, who ran it with richard's older brother, james. richard's dad passed away, and then his brot