-lemonis: i'm marcus. -gary: i'm gary. lemonis: gary, nice to meet you. this is an unbelievable location. how long have you been here? -gary: 41 years. -lemonis: wow. -and who started the business? -gary: it was my dad. lemonis: and do you guys rent this property? gary: no, we own this property. lemonis: how much did you buy this property for? gary: way back when, it was $450,000, and i bought it from my dad for $600,000. lemonis: it's a really nice building. gary: well, it didn't look quite like this, 'cause it burned down. lemonis: remind me a little bit -- when did this fire happen? gary: 4th of july, 2009. it was 100% loss. lemonis: and how much was the total loss? gary: over $1 million. lemonis: how much did the insurance pay? gary: about $1.2 million. lemonis: so the loss was $1 million, but they paid $1.2 million? -gary: yeah. -lemonis: okay. -do you mind if i come around? -gary: oh, no. you're welcome. lemonis: do you have a mortgage on the property? gary: i do. lemonis: how much is that payment a month? gary: about $3,800. lemonis: so, those peop

mike: hey, marcus. lemonis: how does this store do? not hitting the numbers that we thought we would. lemonis: what did you forecast for this store? john: a million a year. we're doing -- lemonis: half of that. john: half of that. lemonis: how much is the rent here? john: about $10,000 a month. where it's about $6,500 in seal beach. lemonis: when's your lease run out? mike: next month. john: next month. lemonis: did you bring your financials? john: we did. lemonis: let's sit down and go over 'em. john: okay. so this is tankfarm seal beach. lemonis: seal beach, $530,000, and the store made $16,000. 56% margins. 56% for a store is slightly less than average. you got huntington, $539,000 in business. this store shows that it made 13 grand. very little return. anderson brothers. $1,742,000 of revenue. 40% margins. total expenses are $544,000. business made 155,000 bucks. between all the entities, $2.7 million in total revenue, $184,000 of profit, $530,000 of real, tangible assets, $511,000 of liabilities between payables and loans. so you'r

marcus. how are you? it's nice to see you. lemonis: how you doing, buddy? ian: marcus. how are you? en good. i'm heading over to aristotle's office to see what work he did while he was in greece. i want to see the new designs. i want to see new colors, and i want to see if he's getting really focused on the details. so what is all this? aristotle: so when moms are purchasing our product, they're always asking if you have anything for kids, so i took this opportunity to explore what that possibility could look like. lemonis: i love the fact that you took the initiative to come up with other ideas, and i like the fact that you were clever enough to come up with some colors because kids don't want to wear glasses that are just plain. aristotle: yep. lemonis: it's fun. they seem flexible. they seem durable. i know that aristotle and i had never talked about kids' glasses, but i have to give him credit for going outside of the box and thinking on his own without worrying about the risk of failure. thathowing a lot of personal development for him. are these new ones? aristotle: yeah. absol

lemonis: i'm marcus. charlotte: nice to meet you. lemonis: nice to meet you.harlotte: thanks for coming. skyler: skyler. nice to meet you. lemonis: nice to meet you. and are you the only owner? no. so, i own 90%. charlotte owns 7%, and skyler owns 3%. lemonis: and what are your roles here? charlotte: i'm the creative director. lemonis: so, all of the designs? charlotte: yeah. i oversee all of it and come up with all the ideas. skyler: so, i'm the c.o.o. i also, basically, take on a lot of the c.f.o. responsibilities. so...i've been doing a lot of the... lemonis: that's an interesting crossover. skyler: it is. it is. lemonis: as the finance person, you're the steward of the assets, which includes knowing what's there, how much it is, where it's moving, how to track it. how do you actually do a physical count? matthew: we did count, and it was a little messy 'cause we don't bar code. lemonis: but you need bar coding so you know what the hell you have. skyler: that'd be great. lemonis: can you guys pull the different products you have, so i can just understand...

tom: hey, marcus. lemonise working on. tom: yes. lemonis: with the waycross facility getting sorted out, ntad to see what tom i gave thetask of coming and nup wh a new product, and them working together is important to me. tom: all right, let me pull up the file here. lemonis: and so, did you do the sketches on these? tom: yeah, i did the sketches on these. i did a -- nancy: hey, guys. lemonis: what? amber: i can't get past your khaki pants. [ laughs ] nancy: hey, do me a favor. walk thr the shop there and grab they?ad qui and let everybtakeook a? and waand then we're gonna go into asome [bleep] right now. s is a customer-service ord there's an imaginary tammy that works for this company in one of our dealers that he will not allow me to meet! whose phone number is tammy's?! pa whose s this per? tom: why don't you call your dealer? why don't you call your dealers in this situation. nancy: ...tom's girlfriend has been working in this compan. lemonis: i was actually entertained by the back-and-forth... amber: ye

tom: hey, marcus. lemonisgo over that tailgate trailer that you guys were working on. tom: yes. lemonis: with the waycross facility getting sorted out, i wanted to head back to tampa to see what tom and nancy were working on. i gave them the task of coming up with a new product, and them working together is important to me. tom: all right, let me pull up the file here. lemonis: and so, did you do the sketches on these? tom: yeah, i did the sketches on these. i did a -- nancy: hey, guys. lemonis: what? amber: i can't get past your khaki pants. [ laughs ] nancy: hey, do me a favor. walk through the shop there and grab the guys, okay? real quick -- i want to go ahead and pass this out and let everybody take a look at it, okay? and then we're gonna go into some [bleep] right now. you see, this is a customer-service order. there's an imaginary tammy that works for this company in one of our dealers that he will not allow me to meet! whose phone number is tammy's?! whose number is this on tammy's piece of paper? tom

marcus. kate harper. very nice to meet you. sam: sam. lemonis: i'm marcus. sam: sam murray. nice to meet you. l, first of all, welcome to brooklyn and welcome to mouth. we're excited to go through the whole thing. lemonis: mouth.com is a huge, food-subscription business, and i think if they like the product, well, it's a pretty good indication of what the whole marketplace is gonna think. erica: i'm erica, and this is... lamarinette: i'm mama. sam: mama? lamarinette: mama. erica: mother-and-daughter team. we're business partners, and our company is southern culture. we have three lines within our brand. sam: i have to say, from our perspective, we think southern food so long has become somewhat commercialized and become somewhat of a joke in american cuisine. it's overly sweet or overly spicy. erica: you know, our ideals are similar to you all's because we believe in really reinventing southern food and really updating that and adding a new twist and making it fun again. lamarinette: and erica loves quality, and today, when you taste this food, one thing i know for sure, what's in the box we s

lemonis: my name is marcus lemonis, and i fix failing businesses. monis: if you don't like money, don't follow my process. lemonis: i make the tough decisions. lemonis: we're closing the store. we're done. i'm not talking about it anymore. lemonis: i back them up, spending my own money. it's not always pretty... man: perfect flavor. lemonis: ...but this is business. lemonis: you got to trust the process. lemonis: i do it to save jobs, and i do it to make money. lemonis: thanks for your business. lemonis: this is "the profit." queens, new york, is a dense and diverse world of cultures and businesses. and it's home to artistic stitch, an embroidery and silk-screening business run by sal loretta and nick meola. the company started 18 years ago in sal's garage. -sal: where we at with this job? -fabio: it'll be done today. lemonis: today, it's become a $2-million-a-year business, the bulk of that revenue coming from uniforms, hats, and custom shirts. fabio: hey, that's one down. here we go. here we go. lemonis: two years ago, sal and nick decided to move

lemonis: i'm marcus. jeff: yes, i know exactly who you are. lemonis: nice to meet you.'m a little confused. on the front door, there's two brands there. i thought i was coming to jd custom. jeff: you are. the other company on there is my biggest customer. lemonis: what kind of business is the owner? jeff: nail polish. this is one of their lines. lemonis: and so they're a nail polish manufacturer? jeff: they have several lines, yes. lemonis: so did you guys design this display? jeff: i designed this, yes. lemonis: and what about all this stuff in the back? jeff: if i didn't design it, i had a major part in designing it. lemonis: very cool. is everything you do makeup oriented? jeff: no, but it is definitely our biggest market. lemonis: is this whole display made of acrylic? jeff: yes. lemonis: different colors? jeff: different colors, all different colors. lemonis: you came up with this, too? jeff: yeah, that i came up with. lemonis: now, would this be considered an elaborate design? jeff: yes. lemonis: what makes it elaborate? jeff: you got the half-inch thick gauge acr

good morning, marcus. lemonis: what's happening? made a new version of the duster with the differentype of trim. lemonis: okay. nicolas: you talked about the trim was fraying. -lemonis: can i see it? -nicolas: yeah. let me get it. lemonis: noemi, can you come on down? nicolas: the weaving is a little tighter, so it feels slightly different. lemonis: who's the one that actuay changed this? nicolas: i did. lemonis: nicolas, why are you working on the duster? nicolas: because i had the resources to do it. lemonis: but you didn't include your mom? noemi: no, because we went through that. lemonis: it sounds like you have a problem with that. nicolas: i don't have a problem with that. noemi: it's the control. i told you. this is another problem we have. nicolas: so, are we talking about the past or the future or -- i don't understand. noemi: future. -nicolas: okay, so -- -noemi: we already decide. why are we going back and talking about it? nicolas: so, if we're talking about the future, what happened in the past is irrelevant. lemonis: n

lemonis: hey, hey, hey, i'm ordering. how are you? i'm marcus. jorge: hey. how you doing? rge. lemonis: jorge? do you have coconut? jorge: i do. sprinkles? lemonis: it's breakfast time, so i wanted to have a little fruit. okay, so let's do dark chocolate with -- what are the other chocolate options? jorge: chocolate sprinkles. lemonis: let's do that. tony: so we handcraft them in small batches here. ♪ how's your breakfast? lemonis: i think it tastes amazing. i actually think it tastes really amazing. tony: thank you. it's a littler healthier option, because with gelato, you're using skim milk and just a little bit of cream. so the base itself is about 93% fat-free. when you get the bar, it should be nice and creamy. lemonis: how much is this? jorge: that'll be $5. lemonis: i mean, it seems like a heck of a deal for 5 bucks. what does it cost you to make this? tony: the bar itself runs about 50 cents. lemonis: okay. and then the toppings? tony: so 25 cents for the toppings and 25 cents for the dippers. lemonis: stick? tony: so the stick runs 5 cents. lemonis: okay. tony: all

[laughing] "i'm marcus lemonis."ughter] >> that's gonna cost you. >> [laughs] >> so here's the deal. my offer is, uh... i'll pay off the 1.1 million of debt and i'll provide another million dollars in a working capital line, and i want 50% of the business. >> no. >> that's not gonna happen. >> why not? >> 'cause we're not gonna give you controlling interest of our company. >> why is that? >> because-- >> it's part of who we are. >> skullduggery is me. i am skullduggery. it's my company. it's our company, you know? it's not your company. you didn't spend 25 years building this company. >> so 1.6 million in revenue, you've got no cash in the bank, and you lose money. and you think giving up half of the business is a bad deal? >> you're asking for our whole life. you're asking for everything that i've ever worked for. >> yeah, i mean, it feels like a punch in the gut. >> i just offered to wipe out a million dollars' worth of debt and then give you another million dollars in working capital, and you're acting insulted ab

save up to 15% when you book early at hollidayinn.com >>> many of you know my next gue marcus lemonise ceo of camping world. we got a call from mark in florida about camping world stock. find out about the 53% decline year-to-date now there were concerns expressed by analyst in the conference call. questions regarding a recent acquisition about the sports company. has the stock of camping world be punished enough let's check in with chairman and ceo of camping world, m mrmr. mr. lemonis welcome to "mad money. >> we are trying >> you had a conference today and the stock was up big that is more current than the analyst call fill us in on how you are feeling and what you told people. >> in being a public company, there is a big transition from being private. and i learned and made rookie mistakes on how to communicate to the market about strategies and that is the biggest learning curves we are the category killer in the space and built a mote around it. the good sam club and that is how we make our money. we acquire new customers and find new people through the sale of rvs and other pro

[laughter] >> by the time he's done. >> yeah. >> have you guys met marcus lemonis?hter] >> private label products like this will dramatically improve your margins, but in order to make room for these kind of products, we need to clear out the stuff that's been sitting there for years. so when we get back to the store, i'm gonna have dan lower the prices and liquidate some of the slow moving merchandise. thanks, guys, appreciate it. >> thanks again, marcus, appreciate it. >> thank you. >> thanks, marcus. >> thanks, guys. all right, let's head home. >> this end's coming all the way out, correct? we're gonna move this all the way down? >> well, you want to move it out enough to accommodate for that. don't go any further than that. so i would be very technical in my measurement to not go past that. >> understand. >> yep. >> put a pedestal here-- >> hey. >> hi. >> how are you? >> i'm good, how are you? >> good. >> i'm a little shocked. we're out of business. >> we were out of business before, we just didn't know it. >> i believe we're still partners, correct? >> mm-hmm.

. >> my name is marcus lemonis, and i fix failing businesses. >> we made $10,000 together. >> i make tough decisions... we'll change the recipes. >> i mean, that would be the last thing i'd want to do. >> and i back them up with my own cash. it's not always pretty. >> do you want me to get in your face? 'cause that's your face. >> but this is business. >> i've lost faith. we need to change dramatically. >> i do it to save jobs. awesome. and i do it to make money. this the profit. sweet pete's is a candy store located in jacksonville, florida, specializing in chocolates and candy handmade by master chocolatier peter behringer. >> so you guys like candy? >> mm-hmm. >> pete's love of sweets began at the age of 12, when he started making candy for his mom's shop-- peterbrooke chocolatier. >> i wouldn't do anything else. >> family business was thriving, and life was good for pete and his wife, allison. but after a dispute, pete left the business and was forced to start over from scratch. >> the last $10,000 we had, we put into this business. >> starting over required the help of a financi

marcus lemonis on tuesday night as well as the ceo of camping world said things that are similar. winnebago took all of that off the table. if that excess inventory has taken off, it can soar again the flip side is of course without growth, your stock is going to get punished and maybe punished beyond all recognition. oracle just reported a surprise. the story here is about on premise information technology migrating to the cloud oracle changed the way it reports. the co-ceo mark hurd on the quarter, on the conference call, a nothing burger he called it a nothing burger. but the analyst acted like it was a double cheese baconater from wendy's and the stock swiftly plunged 70%. if you want real ugly, just start at starbucks because they are having an in your face slow down while insisting that nothing is wrong. a nothing latte. starbuck starbucks' growth, from 8% to 0 because of two unflagged problems cannibalization. and some issues with third party delivery service sure did shock us today. meanwhile, the u.s. numbers meager which is why starbucks is closing locations. the coffee

my name is marcus lemonis, and i risk my own money to save struggling businesses. not gonna wake up every morning wondering if we have a job. we're gonna wake up every morning wondering how many jobs we have to do. it's not always pretty. everything's gonna change. everything. but i do it to save jobs, and i do it to make money. this... let's go to work. ...is "the profit." ♪ amazing grapes is a combination wine bar and store in southern california. when i first visited, amazing grapes did just under $3 million in revenue. but it was anything but successful. the store was bursting with inventory that wasn't selling. why is there crap everywhere? -too much inventory? -man: exactly. lemonis: and the bar, which had the best margins, was relegated to a hidden corner in the store. after nine years, the owners were still looking for a winning formula. man: we have never seen a profit from this store. lemonis: i actually thought it might be better to just shut the doors. i don't know that i have a deal to make. cut your losses, liquidate your inventory, pay your vendors,

camping world, by the way, marcus lemonis came non and tol a good story maybe the glut is being workedff. >> you mean on finished product? we've talked to these guys about steel. >> it definitely hurt thor winnebago's good number would indicate the big glut may be winding down camping world aling that same thing there were weather issues but marcus lemonis refused to go there. honest man good show. >> yes, very good. we like that a lot >> a tough guy love it. >> you have your choice of stuff tonight. what could you do? >> i've got the amazing laura alber who has been such a great job at williams-sonoma stephen dilly, peanut allergies. everyone cares about that. but i got to tell you, i've got to go and figure out which of the big stories because i think the way oracle disclosed starbucks refusal to be, right now, with him, with kevin being able to control the narrative right now, now that howard is out. fox, comcast i work for comcast by the way. >> we both do. jim, we'll see you at 6:00 "mad money," 6:00 p.m. eastern time >>> when we come back, a lot more reaction to disney raising it

. >> my name is marcus lemonis, and i fix failing businesses. 2.5 million people visit key west a year, and you only sell 40,000 pies. i make tough decisions. we're closing the store. we're done. i'm not talking about it anymore. and i back them up with my own cash. heck that out. >> it's not always pretty... >> tired of this bull[bleep]. >> but this is business. >> we're gonna have a battle on this one. >> i do it to save jobs... i got to get some stuff done and you're gonna be our leader here. and i do it to make money. this the profit. [theme music] ♪ u.s. key lime pie company is a pie maker located in beautiful and sunny key west, florida. jim brush... >> jeff! >> and his girlfriend, alison sloat, bought the company, recipes and all, over ten years ago for just $1,200, and have grown the business from selling pies on the side of the road to having their key lime pie named the nation's best pie by the american pie counsel. even though they generate $1.4 million in sales, they have yet to turn a profit. >> we really are a victim of our own success right now. damn it, i'm tired of thi

. >> we have marcus lemonis. he's going to talk about camping world.is response to a viewer who questioned it on lightning round and the man of the hour steve mollenkopf >> unbelievable. just unbelievable. >> what. >> what you do you know what you do you know >> i justify what i do >> you know. >> steve is -- >> those are both great guests >> whether it be -- >> apple >> yes, exactly. and pulitzer prize winning writer jim stewart said it in an interview with jim i'm going to bring up some of those questions about what's right? what's right and he supports all those things in san diego is that right? >> viewers are sending us a lot of shakespeare i'll tell you that >> are they? >> brush up on your shakespeare. >> the tempest is underrated >> brush up on shakespeare and the women. >> kiss me kate. that's a reference to the fifth, not the fourth >> jim, see you tonight. dow up 100 when we come back, a rare and exclusive interview with jay clayton. directv now gives you more for your thing. get all the good stuff about tv without all the bad stuff. yes! yo