marcus: yeah. lemonis: and how about her? is she mean? arcus: [ laughing ] no, she's -- tamika: [ laughs ] woman: hi. how are you? lauren: what kind of cupcake would you like? girl: strawberry twist. lauren: you want a strawberry twist? all right, so, your total's gonna be $7.50. lemonis: how many staff members do you have? tonnie: 12. lauren will be the one who'll be in the front. -lemonis: hi. are you -- hi. -lauren: i'm lauren. lemonis: hi, lauren. how are you? -lauren: good. nice to meet you. -lemonis: very nice to meet you. -are you a baker? -lauren: when i have to be. lemonis: so what is your primary role here? lauren: i'm in the front selling the product. lemonis: okay, great. nice meeting you. lauren: you too. thank you. tonnie: there's a lot going on with tonnie's minis right now as we speak. i'm doing a project in newark that's close to being finalized. the people who are giving me the space, they're building out the store. lemonis: at their expense? tonnie: at their expense. so what i have to supply is equipment, the first month

lemonis: how are you? i'm marcus. mary: nice to meet you. lemonis: ...owns the other half. eir key employee is louis, the general manager. louis, how are you? nice to meet you. i'm marcus. he understands the process better than anyone. louis: what you need to do is do it multiple times, 'cause you can see the difference, how this is smoother and this is still rough. lemonis: so why doesn't that machine do it all in one? louis: 'cause it's not, like, one of the best planers. lemonis: do they make one that would do it all in one shot? louis: yes. steve: some of the machinery here are 50 years old. lemonis: look, it's obvious to me now that the company isn't the only thing that's three generations old. and if this equipment doesn't work and it's not up to date with the right technology, well, you're wasting a lot of time. what does it cost to get a brand-new one that does it the right way? louis: a really good one, about, say, $3,000. lemonis: if it costs $3,000 to get a new one, how much time extra did he have to take to do it three times? multiply it times the number of furni

andrew: marcus. lemonis: how are you, andrew? andrew: very well. lemonis: you got a nice place here. andrew: thanks. lemonis: so how many square feet is this whole thing, front to back? andrew: 7,500. we have boarding, grooming, daycare, training... jesse: sit. good boy. andrew: ...and we have our boutique. amber: why did we do this business? lemonis: because i like the pet industry. amber: because the pet industry is a huge industry, right? and you like the concept, though. lemonis: love, love, the concept. i thought the fact that he was able to consolidate overnight, daycare, boutique, and grooming all into one box, that was actually really smart. amber: he actually told me something that was interesting, people, even in time of disaster or... lemonis: spend more time on their pets than they do themselves. amber: time and money, right? lemonis: yeah. andrew: this is what i call the centerpiece of la dogworks. it's a 2,500 square foot indoor dog park. this is for dogs to play. lemonis: very cool. and who's that? andrew: jesse who is director of ani

lemonis: i'm marcus. nice to meet you. erik: nice to meet you. it's kind of a slower event, but it'll work out pretty good. lemonis: small businesses rarely have the budgets to do big marketing campaigns. so taking over a corner where you can pass out samples and brochures and talk to customers about your product, it's a good idea. so, how many customers do you have in total? erik: we have a total of 300 customers we service. we have 3,000 in the system. lemonis: and how long does a typical customer stay? erik: about three months. lemonis: so, your typical customer stays three months? erik: yeah. now, i have customers for life. lemonis: i want to see you do your marketing thing. erik: yeah. 20 new clients this week. lemonis: let me see it. make it happen. erik: [ laughs ] so, chicken and spinach, or do you want gourmet, delivered health food? there's two servings to a snack for $7.50. diana: if there's any type of allergy, we can actually help you with that. erik: hello, dessert samples. key lime pie? lemonis: erik's idea of healthy eating is a gr

lemonis: how are you? i'm marcus. megan: hi, marcus. it's a pleasure to meet you. ice to meet you. matt: here you go. megan: thank you so much. lemonis: why do you choose delivery as opposed to going to a dispensary? megan: i choose it for convenience. i'm a parent. i can't always go to a dispensary. if a kid's with me, that's impossible. lemonis: right. megan: i also like the fact that it's discreet if it needs to be. lemonis: megan dooley fisher told me she uses cannabis to treat the pain she suffers from her auto-immune disease. and she uses a lot. how long will this last you? megan: okay. well, i'm probably a far heavier user than almost anybody out there. lemonis: okay. megan: this is 250 milligrams. i could eat this right now and go on with my day. you would never know anything. lemonis: 250 milligrams? megan: i'll eat that whole bag. lemonis: okay. so, i've never used. how much could i have? megan: i would say that you wouldn't even have one of these. you would have to start with a 2.5 milligram. lemonis: and you could eat this whole bag? megan: yeah, i could

thank you, marcus. -lemonis: i wish you luck. -fabio: thank you. monis: i do wish the best for sal and his whole team going forward, but, unfortunately, it's not gonna be with me. lemonis: my offer is $660,000. $200,000. $300,000. look, in all my deals, i hope to have a perfect relationship with all my partners. do we have a deal? -woman: let's do it. -lemonis: okay. but it's equally as important for me to build a relationship with the people that work there. the management team will own 25% of the business. they're the backbone of the business. and that's what brought me to the key west key lime pie company -- and the fact that i like sweets. jim brush and allison sloat were partners in life and in the pie company. their pie won a ton of awards, but the business lost money. and they were several hundred thousand dollars in debt. there's a lot of places to get key lime pie in key west. what are the ingredients? jim: it comes in one-gallon pails. it's already reconstituted. lemonis: their pie was good, but there was nothing that special about it. jim

tom: hey, marcus. lemonisat tailgate trailer that you guys were working on. tom: yes. lemonis: with the waycross facility getting sorted out, i wanted to head back to tampa to see what tom and nancy were working on. i gave them the task of coming up with a new product, and them working together is important to me. tom: all right, let me pull up the file here. lemonis: and so, did you do the sketches on these? tom: yeah, i did the sketches on these. i did a -- nancy: hey, guys. lemonis: what? amber: i can't get past your khaki pants. [ laughs ] nancy: hey, do me a favor. walk through the shop there and grab the guys, okay? real quick -- i want to go ahead and pass this out and let everybody take a look at it, okay? and then we're gonna go into some [bleep] right now. you see, this is a customer-service order. there's an imaginary tammy that works for this company in one of our dealers that he will not allow me to meet! whose phone number is tammy's?! whose number is this on tammy's piece of paper? tom: why don'

sammy: marcus, i don't want you to feel that way. lemonis: i do feel that way. y: we'll make it right, marcus. i-i promise. lemonis: honestly, i think we have to close. sammy: [ sighs ] lemonis: honestly, i think we have to close. tranchina: i mean, how long you talking about closing for? lemonis: i don't know. however long it takes. look, three days ago, i thought we could fix the process and improve the food. but honestly, it's gonna take way more than that. if we really want to set the standard -- and i truly believe we can, 'cause these guys have the heart and the passion -- then we're gonna have to tear this place all the way down to the studs and start over. [ jackhammer pounding ] outside, i'm busting up the concrete, redoing the parking lot, and creating a whole new seating area -- more tables, more chairs, more money. so, you're gonna build a shake bar, and it's a radius counter. tranchina: i like that bar a lot, man. sammy: nobody's doing this. lemonis: one of the things that i want to do with this space is bring attention to the two business segments t

lemonis: [ laughs ] i'm sorry. amber: marcuslike, writing, "people, process, products." lemonis: okay. amber: turn the channel back to "the profit." lemonis: the other person that i brought in helped redesign a lot of packaging. brad: what we did basically is, we took the logo, and we tried to freshen it up, give it a stronger overall, powerful look. we obviously try to tie in the planets, and then this look here is obviously a little less outer space. sharla: okay, so before we go any further, this i'm not changing. i like my brand right there. lemonis: are you okay with the packaging other than the actual icon itself? if this was here...? sharla: i agree on the black background, my brand. lemonis: uh-huh. sharla: as long as it's my brand, i'm good. lemonis: i mean, you've said that 11 times. sharla: yeah, okay. lemonis: we're good. we got it. sharla: 12, my brand. lemonis: we got it. okay, so what we're also going to do today is talk about the mechanism once the package is done for retail-store consumption, so there's a box, a

-katie: bye, marcus. -lemonis: bye. ♪ is it warmer in here than it was in there even? eah. the thing is the press runs at 390 degrees, so it's always hot. lemonis: yeah, but, i mean, they could pump some cool air in here. marci: it would be a little more enjoyable. lemonis: it's odd to me that marci is out in the warehouse standing and working with this very hot machine -- i mean, really hot. and right on the other side of the wall are a bunch of guys sitting in cubicles with plenty of light and plenty of air conditioning. so what is -- is this printed on paper? marci: yeah. so, this is printed on special paper. lemonis: okay. the girls inside were telling me that the business is somewhat disorganized. marci: it is a little frustrating, though, to know that they're out fishing and then we might not be able to make payroll. lemonis: as opposed to getting on the phone, -selling, making money. -marci: mm-hmm. fishing is more important. i actually have a video on my phone of a friday afternoon i think you would probably find pretty interesting. so this is just me. it's a qu

lemonis: i'm marcus. how are you? i'm a hugger, too. bbie: oh, i would've hugged you, but it's -- lemonis: you want a hug? robbie: no, yeah, let's hug. let's do it. lemonis: so, when i saw "baby bump," i thought you're a maternity business, but all i see is baby clothes. julie: it's stuck there. robbie: we initially opened for maternity. 2008, we opened our doors, and we were maternity, and children's might've been as big as this wall. julie: we figured to put kids in the front because everybody can buy for kids. not everybody can buy for maternity. excuse me one second. lemonis: yes. robbie: we have a lot of different sectors in this business. lemonis: revenue streams? robbie: yes. lemonis: okay. robbie: so, we have social media... lemonis: so, instagram... robbie: instagram all day here now. julie: a large? okay. i have one left. lemonis: so, what's happening here? robbie: this is either they saw something on instagram and they're calling for sizing to see if we have it still. lemonis: people call? robbie: all day. lemonis: if you like

lemonis: i'm marcus. lisa: how are you doing? lemonis: nice to meet you. tell me what's going on here. cory: okay, so today we actually have a pop-up shop and customers come, they get a cookie. they sit down and wait for their car. lemonis: are we generating revenue? or are you giving them away? cory: the company buys them and then we give them. lemonis: very smart. whose idea was that? cory: both of our ideas. lemonis: okay. now more importantly, i love cookies. cory: so you got to try them. lemonis: so i'm a really tough judge, though. cory: okay. okay. i got you. lemonis: okay. cory: okay, this is the chocolate chip. they're all natural, and they have no preservatives added. lemonis: the chocolate chip was amazing. cory: thank you. second, this is a double dark. this is like the brownie. nice and soft in the middle. lemonis: it's delicious. cory: and sugar cookies. lemonis: is there orange in this cookie? orange peel? cory: it's a secret recipe. lemonis: okay. let me just tell you right now. lisa: oh, no. lemonis: if we do a deal, i'm gonna need to know

now i know why you put the money up here. [ music continues ] my name is marcus lemonis. show, "the profit," i use my own money to invest in struggling american companies... i'm 100% in charge. ...and help turn their fortunes around. now i've come to one of the last holdouts of communism to meet some pioneers of capitalism. >> the doors for the first time are wide open. >> i'm definitely a businessman. i love doing this. >> do you think you're gonna be in cuba for the rest of your life? >> yes. because cuba is changing very fast. >> the obstacles are daunting. this clothing designer has to buy fabric on the black market. >> ooh! >> this restaurant owner isn't allowed any more than 50 seats. the state says she isn't allowed to expand her business. you cannot have two stands? >> no. >> this sucks. meet cuba's new business class, surviving and thriving under one of the most oppressive regimes in the world. [ music continues ] [ flamenco guitar plays ] i had barely set foot on cuban soil when i saw how the new business laws are changing lives. armando lee rolled up in a 61-ye

-lemonis: i'm marcus. -lisa: marcus, this is kacey. -kacey: nice to meet you. e to meet you? how are you? pet food experts is one of the largest distributors of pet food in the united states. not only do they carry a ton of brands, but they carry a wide variety of price points. that's why we're here. do you have your mission statement? lisa: this is our food promise that we go off of. lemonis: "no byproducts, corn, wheat, or soy." -"no chemical preservatives." -kacey: mm-hmm. lemonis: why don't we walk and just kind of get a feel for it? i need lisa's expertise and her brand promise to determine what foods are gonna work and not work, but i also need her to be open-minded. -do we carry this nutro? -lisa: no. lemonis: does it have byproducts, corn, wheat, or soy? lisa: this one i don't know. no, this one doesn't. lemonis: chemical preservatives? lisa: doesn't look like it. lemonis: so, this has the food promise, but you won't carry it. -lisa: no. -lemonis: why? lisa: when we actually first opened, they were the biggest ones that had all the recalls and stuff, too

i'm marcus lemonis. i had to see it myself. i have friends here, and i wanted to help them get out.hank you for your service. it was chaos, crowds of people just waiting for help. governor, how are you? how are you? i met the governor. we surveyed the damage. it was staggering. the width of the hurricane was 35 miles. puerto rico is 30 miles. a third of the island still without power. you guys know you're american citizens, right? yes. do you feel like it? yes, but we've been abandoned by our government of the united states, as well as the government of puerto rico. a bridge washed out, a community cut off. it's horrible because this is our only entrance and exit. there's nowhere in and nowhere out. for you, this is the end of the world right here. doctors saving the injured and the sick. also, the ptsd, post-traumatic stress disorder. from the hurricane. yes. they don't have food. they don't have water. they don't have jobs. this would never happen on the mainland. you'd see trucks everywhere. you'd see military deployment. thousands making the wrenching decision. i feel like a cow

lemonis: how are you doing? i'm marcus. keith: marcus. keith lyden. lemonis: nice to meet you, keith. how you doing? dean: i'm good. dean lyden. -nice to meet you. -lemonis: dean, how are you? keith: my brother. lemonis: oh, this is your brother? okay. when did you start the business? keith: 2004. lemonis: and who put in all the money? keith: all the finance came from me. think we're up to about $160,000. lemonis: $160,000? dean: originally, i had some screening equipment and some sign software, but not much. he primarily got us going financially. lemonis: and what is the equity split? 70/30? -keith: 50/50. -lemonis: 50/50. dean: i had a graphics background and i had been doing this. i didn't have the financing to do it, so it was a perfect match. lemonis: so, you have a good brother, right? dean: if you can't trust your family, -who can you trust, right? -lemonis: well... while i appreciate keith recognizing his brother's experience, i'm not quite sure that 50/50 is exactly the right formula. if i asked most of the employees here who is in charge, wha