tracy: bye, marcus. lemonis: thank you for everything. i'm very proud of you. tracy: thank you. lemonis: i'm very proud of you. ♪ lemonis: tonight on "the profit"... i've pretty much established that this whole thing sucks. at an iconic snowboard-and-skate shop in chicago... chris: in the summertime we do skateboards, stand-up paddleboards. lemonis: ...the owners are headed a nasty collision. this business looks like it's on life support. chris: i think things kind of fell apart pretty quickly up here. lemonis: their new location loses money hand over fist. there's nobody here. it's empty. their original location suffers from low margins and the wrong inventory. salena: it's about creating a reputation. lemonis: this business doesn't have a good reputation. did you know that? and now, their partnership is spinning out of control with two of the owners sidelining the third. chris: it felt like we financed your pregnancy with my money and our time. lemonis: if i can't help them fix their process and their relationship... you guys picked this location. chris: yeah. lemonis: you guys

marcus: yeah. lemonis: and how about her? is she mean? arcus: [ laughing ] no, she's -- tamika: [ laughs ] woman: hi. how are you? lauren: what kind of cupcake would you like? girl: strawberry twist. lauren: you want a strawberry twist? all right, so, your total's gonna be $7.50. lemonis: how many staff members do you have? tonnie: 12. lauren will be the one who'll be in the front. -lemonis: hi. are you -- hi. -lauren: i'm lauren. lemonis: hi, lauren. how are you? -lauren: good. nice to meet you. -lemonis: very nice to meet you. -are you a baker? -lauren: when i have to be. lemonis: so what is your primary role here? lauren: i'm in the front selling the product. lemonis: okay, great. nice meeting you. lauren: you too. thank you. tonnie: there's a lot going on with tonnie's minis right now as we speak. i'm doing a project in newark that's close to being finalized. the people who are giving me the space, they're building out the store. lemonis: at their expense? tonnie: at their expense. so what i have to supply is equipment, the first month

lemonis: why don't we head over there. tony: thank you, marcus. thank you. nis: as i drove an hour and a half from new york city to his distribution facility, it dawned on me that, yeah, this is one of the problems. you're not in the business of delivering food, and you're spending 3, 4 hours a day driving. tony: can you just rinse this out real quick? hey, marcus. lemonis: oh, hey. tony: so, this is bill. this is actually my wife, stephanie. lemonis: oh, hi. tony: she's transitioning jobs, so she's helping us out. lemonis: you mean she's saving your ass? tony: i mean, yeah. lemonis: okay. as wives normally do, right? tony: absolutely. she's the boss. lemonis: and so what is this area? tony: this is where our deep freezers are. so this is like... lemonis: and all they do is get made in here? tony: yep. lemonis: and then they pop out and go into the bag? tony: correct. all these hold different flavors. so this is the yeti tracks, and this is what they're pulling from for delivery. lemonis: what's in this one? tony: it should be green tea, but we're making gree

mike: hey, marcus. lemonis: how does this store do? not hitting the numbers that we thought we would. lemonis: what did you forecast for this store? john: a million a year. we're doing -- lemonis: half of that. john: half of that. lemonis: how much is the rent here? john: about $10,000 a month. where it's about $6,500 in seal beach. lemonis: when's your lease run out? mike: next month. john: next month. lemonis: did you bring your financials? john: we did. lemonis: let's sit down and go over 'em. john: okay. so this is tankfarm seal beach. lemonis: seal beach, $530,000, and the store made $16,000. 56% margins. 56% for a store is slightly less than average. you got huntington, $539,000 in business. this store shows that it made 13 grand. very little return. anderson brothers. $1,742,000 of revenue. 40% margins. total expenses are $544,000. business made 155,000 bucks. between all the entities, $2.7 million in total revenue, $184,000 of profit, $530,000 of real, tangible assets, $511,000 of liabilities between payables and loans. so you'r

jennifer: that's my baby, marcus. lemonisat's your baby. [ both laugh ] chandler: depends on the day. lemonis: i love the passion and the commitment that she has to what she makes with her hands. you want to invest in people, you invest in people that have passion like that. chandler: i guess my position is, i'm just trying to find a way to do that super high quality responsibly as we grow. lemonis: but what do you mean, as you grow? chandler: i mean, we need more locations. lemonis: why? chandler: because we've got to achieve some sort of scale, because even though it is a little riskier to go to another store, it creates cash flow stability. i think about 100 stores in more densely populated areas. i don't think we can do enough in sales out of here to support two families. lemonis: i'm seeing the first conflict, with chandler wanting to open up stores all over the world, and mom falling in love with what she's making in lexington, kentucky. i don't know how those two worlds could actually come together. how are you, sir? i

i could have just walked away completely at that point, marcus. lemonisleaving here today because nobody is paying your bills. thank you for coming. mike: i wish you the best. lemonis: yeah. good luck to you. ♪ mike is now gone for good, and so is paul, by the way. he hung around for awhile and tried to work on little things, but in the end, it didn't work out, and candidly, it's probably for the best. now, they're still technically investors and my partners, but that's in the name only, not the operations. ♪ travis: so this is where we're standing here. this is gone now. lemonis: in an effort to drive more traffic to farrell's, we are redoing the entire floor plan to allow customers that just want to enjoy ice cream without food to come. we're expanding the entire candy store to improve the retail area, and we're adding a candy-making space, and we're also extending the ice cream bar. ♪ if everything goes according to plan, we'll be open in the next two weeks. ♪ hey, guys. how are you? shauna: hey. shauna: good. how are you? lemonis: good to see you. tra

lemonis: i'm marcus. brad: brad. nice to meet you. trevor: trevor. monis: trevor, nice to meet you. travis: i'm travis. lemonis: how are you? what are you guys doing? brad: just going over inventory. lemonis: is this the whole office? travis: you're looking at it. and then the warehouse is downtown. lemonis: okay. are those the watches? travis: yeah. so, we, basically, started with an interchangeable watch. so the face pops out of the band -- pull back, pop up. lemonis: it's a cool watch. what does a watch like that sell for? travis: $35. lemonis: these are nice looking watches at a great price point. travis: we wanted to do an accessory that was bright, that could match with all all different things -- hats, shoes. lemonis: this is a comfortable watch. travis: it's lightweight. it's durable. initially we had 10 colors. each color represented a different charity, that we partnered with to give back 10%. lemonis: that's pretty slick. travis: yeah, right? trevor: we wanted to do something different, and no one was doing charity in the the watch space. s

bernadette: nice to meet you, marcus. lemonis: nice to meet you. adette: thank you for being here. lemonis: i thought it may be a good idea for the three of us to go outside and talk, just, away from everybody. bernadette: yeah. lemonis: is that okay? let's head out. you have kids? bernadette: two. they're in there. lemonis: oh, they are? bernadette: yeah, stocked up with snacks and games. lemonis: how old are they? bernadette: 5 and 7. lemonis: what's the year been like for you? bernadette: we've worked really hard, and i'd hate to see what we've worked for, um, disappear. lemonis: he smiles a lot. bernadette: he does. lemonis: is that a real smile, or is that just for show? bernadette: it's a real smile. steve: i smile when i'm stressed, i smile when i'm nervous, and i smile when i'm happy. lemonis: well, that's good. steve: it's my default position. [ laughs ] lemonis: how hard has this been on him? bernadette: incredibly difficult. a lot of questioning himself. steve: i have taken a huge risk just to get here today, and i've pushed myself to the

yvonne: marcus? lemonis: yes. : sister yvonne is the head of the orphanage. she's gonna open the door to my past. (engine revving) ( ♪ ) (soft beeps) little choices make a big difference. like nutritious fruit smoothies. however you healthy. naked. (burke) at fso we know how ton almost evercover almost anything. even rooftop parking. strange forces at work? only if you're referring to gravity-and we covered it. talk to farmers. we know a thing or two because we've seen a thing or two. ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪ my body is truly powerful. i have the power to lower my blood sugar and a1c. because i can still make my own insulin. and trulicity activates my body to release it like it's supposed to. trulicity is for people with type 2 diabetes. it's not insulin. i take it once a week. it starts acting in my body from the first dose. trulicity isn't for people with type 1 diabetes or diabetic ketoacidosis. don't take trulicity if you're allergic to it, you or your family have medullary thyroid cancer

lemonis: how are you? i'm marcus. megan: hi, marcus. it's a pleasure to meet you. re you go. megan: thank you so much. lemonis: why do you choose delivery as opposed to going to a dispensary? megan: i choose it for convenience. i'm a parent. i can't always go to a dispensary. if a kid's with me, that's impossible. lemonis: right. megan: i also like the fact that it's discreet if it needs to be. lemonis: megan dooley fisher told me she uses cannabis to treat the pain she suffers from her auto-immune disease. and she uses a lot. how long will this last you? megan: okay. well, i'm probably a far heavier user than almost anybody out there. lemonis: okay. megan: this is 250 milligrams. i could eat this right now and go on with my day. you would never know anything. lemonis: 250 milligrams? megan: i'll eat that whole bag. lemonis: okay. so, i've never used. how much could i have? megan: i would say that you wouldn't even have one of these. you would have to start with a 2.5 milligram. lemonis: and you could eat this whole bag? megan: yeah, i could eat that whole bag. lemo

-lemonis: jack, i'm marcus. -jack: it's nice to meet you. -richard: he's our man here. e things that i wanted to accomplish is to improve our margins because the dairy -- the cream that goes into the ice cream -- is the single most expensive item. what do you actually produce here? jack: we produce over 80 different variants of ice-cream mixes. lemonis: what makes it sort of the different variations? jack: usually butter fat, sugar, and fat content. a haagen-dazs is a 16%. lemonis: and what are we? michael: a little bit above 12%, yeah. lemonis: okay, so our ice cream is lighter because it's got less butter fat. our flavors are more pronounced. and that's why our quality is so good. let's take a tour. jack: this is where all the raw milk and cream comes in, marcus. right now what you're seeing is they're filling this up with cream. we fill the totes. lemonis: so does it come to you like this? richard: exactly like this. lemonis: it's like a water bed. what does this cost? richard: today, $2,100. last week, $2,800. lemonis: i have a lot of work to do in building a case wi

bita: hi, marcus. lemonis: hey, how are you? this place is huge. bita: i know. monis: what is your name? bita: hi. bita. lemonis: bita? parker: parker. lemonis: parker? nice to meet you. what's special about the coffee? bita: it's roasted in-house. we have our roaster over there. lemonis: that's what that smell is. it's so strong. bita: we do also import as well. so, we have a whole warehouse that we can walk you through. lemonis: okay. great. i've been to a number of coffee "shops", but i didn't expect to see a giant window and 10,000 square feet of coffee beans piled to the ceiling. i didn't expect to see a roaster in the middle of the room. it was a mecca epicenter of coffee. steve: marcus. steve sims. lemonis: steve, how you doing? steve: great to meet you. lemonis: nice to meet you. lemonis: dude, i love your beard, bro. your beard is awesome. steve: thank you. lemonis: if you ever shave it off, you're gonna go out of business. steve: yeah, exactly. lemonis: what makes you different from the other big coffee people? steve: number one, we only source high-end

lemonis: hey, hey, hey, i'm ordering. how are you? i'm marcus. jorge: hey. how you doing? jorge. lemonis: jorge? do you have coconut? jorge: i do. sprinkles? lemonis: it's breakfast time, so i wanted to have a little fruit. okay, so let's do dark chocolate with -- what are the other chocolate options? jorge: chocolate sprinkles. lemonis: let's do that. tony: so we handcraft them in small batches here. ♪ how's your breakfast? lemonis: i think it tastes amazing. i actually think it tastes really amazing. tony: thank you. it's a littler healthier option, because with gelato, you're using skim milk and just a little bit of cream. so the base itself is about 93% fat-free. when you get the bar, it should be nice and creamy. lemonis: how much is this? jorge: that'll be $5. lemonis: i mean, it seems like a heck of a deal for 5 bucks. what does it cost you to make this? tony: the bar itself runs about 50 cents. lemonis: okay. and then the toppings? tony: so 25 cents for the toppings and 25 cents for the dippers. lemonis: stick? tony: so the stick runs 5 cents. lemonis: okay. tony: a

petros: nice to meet you, marcus. lemonisou've been in the chocolate business for how many years? -george: almost 40 years. lemonis: and how long ago did you meet? eleni: 39 years ago. he was in greece. lemonis: oh, you were in greece. who are these pictures of? -zoe: that's my mom's parents. petros: yeah, and a little push cart in baltimore. zoe: in baltimore, where they were hand-rolling chocolates, and my dad came over. he learned the trade. george: i love to work for my kids. lemonis: it's nice to have your children support you. george: oh, yes. i think that's the most important, to love each other. lemonis: this place is -- it got a lot bigger. -petros: yeah, right. -lemonis: it goes back even -- petros: it goes back farther, yeah. lemonis: holy... petros: this is the kitchen, where we manufacture everything. lemonis: oh, my gosh. i just want to see the process. petros: so we're boiling the cream, and we have our raw chocolate, a little butter. lemonis: can i stir it? oh, yeah. petros: so this is gonna cool. after it coo

lemonis: makes stuff for whole foods and costco. kenny: marcushared with me your formula and your process, and i love it, and i've had the biscuits. the kids have had them. they think they're great. i've heard rave reviews about the watermelon cake, also. lemonis: i just wanted him to come down and spend some time with you. lynn: okay. that sounds good. lemonis: any time you mass produce a product, you have to make changes not only for the size of the batch, but the amount of shelf life the product will have. kenny: in the restaurant here, are they generally not uniform shape? -lynn: right. -kenny: which is okay. lemonis: well, here's a bag of them. and, see, they're all different. kenny: because, certainly, when we go to commercialization, one of the keys is that it's consistent size, shape, and weight every single time. so they fit in the packages, so the nutritional data matches. i'll walk you through what we did. instead of self-rising, we used all-purpose flour. we find commercially is that everybody's self-rising flour is different. all-pur

chris: thank you, marcus. lemonisweek since i shook hands with mike and nikki, and i've arranged for them to meet me in los angeles. all i've told them is that we're gonna do some market research. -nikki: hi. -lemonis: hi, guys. nice to see you again. -mike: marcus, good to see you. -lemonis: how are you? -mike: doing well. -nikki: good. -lemonis: so, i'm friends with this guy by the name of rob dyrdek. does that ring a bell to you? mike: oh, yeah. [ chuckles ] lemonis: rob dyrdek is an entrepreneur who's also a professional skateboard rider. he's one of the best out there. man: all right, guys. welcome to the fantasy factory. -nikki: thank you. oh, cool. very cool. mike: holy [bleep] lemonis: i think rob's gonna shed a lot of light on what the right price points are in the marketplace. he knows the industry. i also think he's gonna give us great feedback on the demographic. mike: rob, mike maloney. nice to meet you. rob: good to meet you. rob dyrdek. -lemonis: what's happening, my man? rob: appreciate you, man. how y

i'm marcus lemonis. this summer, i traveled to l.a...e're ending prohibition and we're mainstreaming pot. ...and the desert. did the vote passing increase the odds of you becoming a billionaire some day? absolutely. now i've come to where it all began and where the money is pouring in. so all the real estate you work on is for the marijuana industry? yeah. it's going to be a huge market. california's now the largest legal marijuana market in the world. will the feds step in and try to stop it, or is it time for me to invest? ♪ my journey began on the avenue of the giants, a magical drive through the largest stand of untouched redwood trees in the world. welcome to marijuana country -- humboldt county, california. people have been growing pot up in the hills here since the '60s. it turns out some of them are still at it. but if you want to meet these pioneers of pot, and trust me, you do, you have to work for it. think over the river and through the woods, and then some. it took me half an hour to drive just six miles of unmarked dirt roa

lemonis. -how you doing? marcus.ffer a little less glitz and apparently a lot more for your buck. this place is way different than i thought it was gonna be. -really? -it's got good energy. -it's packed. -yeah. -is it always this packed? -yeah, pretty much. i mean, here's a great stat for you. 43 million people visit las vegas. 24 million people visit the fremont street experience. this is definitely a destination spot. ♪ one reason why downtown is so popular? its mix of the old and the new. at the d, there are go-go dancers who also are licensed to deal cards... bartenders who also entertain... i think it's the longest bar west of the mississippi. -if you add 10 more feet -- -believe me. every linear foot means something. ...and a casino that spans two floors. downstairs is fast-paced, filled with energy... while upstairs is a little more chill, a throwback to the casinos that once made downtown famous. it feels different here. it feels old-school. it feels authentic. and i think a lot of people are looking for that

. >> marcus lemonis, thank you very much for joining us on fox business. fight the fight. can do it. >> you got it. thank you, guys. >> thank you. >>> you've seen the polls, but what do college students really think about socialism and capitalism? i actually went to go see for myself, and the answers, they might surprise you. >> want to pay more taxs? >> yes. >> you are going to pay for everybody? >> yes. i'm willing to pay for everybody. [ paper rustling ] exactly, nothing. they're completely different people, that's why they need customized car insurance from liberty mutual. they'll only pay for what they need! [ gargling ] [ coins hitting the desk ] yes, and they could save a ton. you've done it again, limu. only pay for what you need. ♪ liberty. liberty. liberty. liberty. ♪ i'm begging you... take gas-x.ed beneath the duvet your tossing and turning isn't restlessness, it's gas! gas-x relieves pressure, bloating and discomfort... fast! so we can all sleep easier tonight. >>> the capitalism versus socialism debate continues on the political stage. but how many young peop

>> my name is marcus lemonis, and i fix failing businesses. i make tough decisions... i will not do it if you're managing the people. and back them up with my own cash. it's not always pretty... first time you ever emptied out poop? but this is business. i do it to save jobs, and i do it to make money. this is the profit. la dogworks is an upscale dog boarding facility located in the heart of hollywood, california. >> you're stinky dogs. >> founded by andrew rosenthal in 2004, this 24-hour full service center with 36 employees has everything from grooming to training... >> sit. >> in a state-of-the-art indoor dog park. this business generates $1.3 million a year, but recently, their numbers have started to tumble. sloppy business practices... >> i don't want to waste your time, and please don't waste mine. >> together with lax management... >> there's inventory missing? >> well, you know, it's hard to tell, because stuff slips through the cracks. >> has driven down sales and piled up $150,000 of debt. >> you know, i could lose everything. >> if they don't make changes,

>> my name is marcus lemonis, and i fix failing businesses. i don't know how you run your business this way. i make tough decisions. i can tell you for damn sure, you're replaceable. and i back them up with my own cash. there's your check. it's not always pretty. everybody's working hard, not just you. but this is business. >> i was just gonna try to stop you in your tracks. >> you'll never to stop me in my tracks. i do it to save jobs, and i do it to make money. >> ching-ching. >> this is the profit. [upbeat music] ♪ worldwide trailers designs, builds, and sells concession trailers, mostly to food vendors. tom etheridge and nancy pappas started the company in 2001, and took it from a backyard start-up to a multimillion dollar business. >> you got 50%. i got 50%. >> tom and nancy were a couple, and although their relationship came to an abrupt end three years ago, they have continued to work together. >> working with nancy is difficult. nance, you never agree with anything i say anyway, so what's the point? >> i not only run the company, but i

jillian: camping world ceo marcus lemonis says he would rather go to jail rather than take it down. city ordinance. online petition to keep the flag has more than 200,000 signatures. i'm sure it's going to get a lot more signatures than that. ainsley: i can't believe that's south carolina. pete: some silly ordinance. ainsley: that's our flag. steve: it's fleet week here in new york city as we were yesterday out on the uss new york. and here in new york, look who janice has. january january yes, i have a special guest sta. oceanography am list and forecast for fleet week. what's the forecast for fleet week. >> very nice everyone should enjoy fleet week and have a good job. ainsley: i love it. >> i brief on weather for flights and as well as do things with software to tell them how far out their weapon systems can identify targets and actually fire. janice: holy moly you are really smart. is he smart? yes. what a back drop. we love fleet week here in new york city. let's take a look at the maps. i will show you the potential for severe weather. here is the set-up that we have had over