lemonis: why don't we head over there. tony: thank you, marcus. thank you. monis: as i drove an hour and a half from new york city to his distribution facility, it dawned on me that, yeah, this is one of the problems. you're not in the business of delivering food, and you're spending 3, 4 hours a day driving. tony: can you just rinse this out real quick? hey, marcus. lemonis: oh, hey. tony: so, this is bill. this is actually my wife, stephanie. lemonis: oh, hi. tony: she's transitioning jobs, so she's helping us out. lemonis: you mean she's saving your ass? tony: i mean, yeah. lemonis: okay. as wives normally do, right? tony: absolutely. she's the boss. lemonis: and so what is this area? tony: this is where our deep freezers are. so this is like... lemonis: and all they do is get made in here? tony: yep. lemonis: and then they pop out and go into the bag? tony: correct. all these hold different flavors. so this is the yeti tracks, and this is what they're pulling from for delivery. lemonis: what's in this one? tony: it should be green tea, but we're making gr

jeff: thanks, marcus. lemonis: you got it. taylor: thank you, marcus. when i write this check, i really am 100% in charge. jeff: thank you, sir. taylor: thank you. lemonis: congratulations. jeff: thank you. lemonis: so i'll see you back at the shop, okay? taylor: okay. jeff: sounds good. lemonis: all right, everybody. ernie: good to see you again. lemonis: i thought we could get some of your staff together, and let's give everybody a summary of what's happening so that people aren't in the dark. for me, the first order of business is gathering the franchisees and letting them know exactly what's happening because if they're not on board, we might as well shut the door. jeff, where is -- where's taylor? jeff: that, i have no idea. lemonis: okay, okay. so, i wanted to let everybody know, jeff and i made a deal for me to invest $350,000. that money will be used to develop a one-store, singular concept that we can all say, "okay, this is what the model is supposed to look like." new product offerings, and we're gonna change the name. tea 2 go feels like, co

lemonis: i'm marcus. stephanie: nice to meet you. stephanie. lemonis: stephanie, nice to meet you. w are you? dave: hi, marcus. i'm dave. lemonis: hey, dave. how are you? dave: great to meet you. lemonis: nice to meet you. jill: hi, i'm dave's wife -- jill. lemonis: how are you, jill? nice to meet you. so, are you both in the business? jill: no, i work awm in athletics. lemonis: oh, you do? dave: but she has worked farmers markets for us. lemonis: okay. well, i've never been in a place like this, so i wanted to kind of get a feel for it. dave: all right. so, the line where they serve people. lemonis: what's the most number of soups you have in one day, offered available? dave: we do up to nine. so, we have soup, salad, sandwich. lemonis: what's going on on that board? dave: i bought a new one, but it's too big. so that's gonna be the new look, assuming it's not all faded like that. lemonis: i want to taste what you're known for. dave: okay, well, i would start with the african-peanut and chicken. lemonis: it does have peanuts in it? dave: yes, peanut butter. lemonis: peanut butter?

want you to meet marcus lemonis. lemonis: hi. how are you? i'm marcus. shauna: i'm shauna. you. lemonis: nice to meet you. father daughter working together? shauna: yeah, yeah. it's fun. lemonis: and have you been in the business a while? shauna: i have. i started right out of college. so, i'm the director of marketing now. lemonis: you're the person that gets everybody in the front door. shauna: yes, that's my goal. lemonis: what's it like working with your dad? shauna: i love working with him. i mean, my dad has always said that he started all of his businesses because he wanted to be able to pass something down to his kids, and, of course, i want to make him proud. mike: she's a huge inspiration for me and a motivation for me. lemonis: you can feel the affection between you guys. -shauna: yeah. -mike: oh, yeah. i'd like to have you meet my business partner, paul kramer. lemonis: okay. mike: want you to meet marcus lemonis. lemonis: how are you? i'm marcus. nice to meet you. paul: thank you for joining us here. lemonis: absolutely. how do you share roles and responsibilit

-lemonis: i'm marcus. -gary: i'm gary. lemonis: gary, nice to meet you.his is an unbelievable location. how long have you been here? -gary: 41 years. -lemonis: wow. -and who started the business? -gary: it was my dad. lemonis: and do you guys rent this property? gary: no, we own this property. lemonis: how much did you buy this property for? gary: way back when, it was $450,000, and i bought it from my dad for $600,000. lemonis: it's a really nice building. gary: well, it didn't look quite like this, 'cause it burned down. lemonis: remind me a little bit -- when did this fire happen? gary: 4th of july, 2009. it was 100% loss. lemonis: and how much was the total loss? gary: over $1 million. lemonis: how much did the insurance pay? gary: about $1.2 million. lemonis: so the loss was $1 million, but they paid $1.2 million? -gary: yeah. -lemonis: okay. -do you mind if i come around? -gary: oh, no. you're welcome. lemonis: do you have a mortgage on the property? gary: i do. lemonis: how much is that payment a month? gary: about $3,800. lemonis: so, those people

-lemonis: congratulations. -dan: thank you, marcuslemonis: so, i wanted to get everybody together and give you guys who are part of the team who were not at our meeting the other day a quick summary on what happened. the deal that i made with patrick is for me to invest $200,000 for 50% of the business. with that $200,000, we're gonna take care of our vendors, we're gonna invest in product development, we're gonna work on growing the women's category. kelly: i feel better now. lemonis: why? what did you think was going to happen? kelly: i don't know. i was nervous. patrick: she's always paranoid about everything. kelly: i'm -- yeah. lemonis: well, you should be paranoid about it a little bit. a little more paranoid -- it will be good for you. that you didn't think everybody else was gonna clean up your mess, because they've been doing it for years. kelly: he's the little brother. we're always trying to take care of him. lemonis: why do you help so much? dan: i -- i don't know. [ sighs ] just something i've always done. lemonis: why? d

jennifer: that's my baby, marcus. lemonisthat's your baby. [ both laugh ] chandler: depends on the day. lemonis: i love the passion and the commitment that she has to what she makes with her hands. you want to invest in people, you invest in people that have passion like that. chandler: i guess my position is, i'm just trying to find a way to do that super high quality responsibly as we grow. lemonis: but what do you mean, as you grow? chandler: i mean, we need more locations. lemonis: why? chandler: because we've got to achieve some sort of scale, because even though it is a little riskier to go to another store, it creates cash flow stability. i think about 100 stores in more densely populated areas. i don't think we can do enough in sales out of here to support two families. lemonis: i'm seeing the first conflict, with chandler wanting to open up stores all over the world, and mom falling in love with what she's making in lexington, kentucky. i don't know how those two worlds could actually come together. how are you, sir?

charlotte: thanks, marcus. lemonised, our first step is to get these cases manufactured by professionals. so the team is heading to hong kong... charlotte: yay, hong kong! lemonis: ...to one of the largest trade shows in the world. i'm expecting them to find the latest and greatest in cellphone cases, accessories, and the newest technology, but they're also there to work on their teamwork, something that definitely didn't exist at the casery. now that the team is back to los angeles, xavier and sunshine are working on all-new designs, so they can be printed by the manufacturer in hong kong, and skyler's working with the 3pl, a third-party logistics company that will receive the cases after they get air-shipped from hong kong. once received, they'll get inventoried and packaged and then shipped out to the t-mobile stores. skyler: we just got word that the iphone xr, one of the sizes is getting pushed back, the release date. karlo: ooh. skyler: so we're going to have to re-label basically all 7,000 of those units before

kristin: thanks, marcus. lemonis can help him in his business. that's progress. ben: thank you. lemonis: take care, buddy. ♪ back at the warehouse, kristin has been doing an amazing job managing the inventory. kristin: so i did $20,000 the first two days, and then yesterday, i probably sold another $10,000, so it's probably like 40 grand all-in. lemonis: have you been able to order raw materials that solve our cold products? kristin: yes. lemonis: great. and ben is staying focused on the development of the new products. natalie: this is all the individual ingredients. ben: wow. lemonis: so he's back at agilex, finalizing the scent and candle line. natalie: okay, i'm going to make this one 6%, okay? ben: yeah, i love it. lemonis: and completing the designs for the wallpaper and wrapping paper. ben: so this would be, "make a wish. it's your birthday." lemonis: these are excellent. ben: yeah, thanks. ♪ lemonis: although it's going to take a while for the newly created products to go into production, i wanted to start to

lemonis: i'm marcus. charlotte: nice to meet you. lemonis: nice to meet you.rlotte: thanks for coming. skyler: skyler. nice to meet you. lemonis: nice to meet you. and are you the only owner? no. so, i own 90%. charlotte owns 7%, and skyler owns 3%. lemonis: and what are your roles here? charlotte: i'm the creative director. lemonis: so, all of the designs? charlotte: yeah. i oversee all of it and come up with all the ideas. skyler: so, i'm the c.o.o. i also, basically, take on a lot of the c.f.o. responsibilities. so...i've been doing a lot of the... lemonis: that's an interesting crossover. skyler: it is. it is. lemonis: as the finance person, you're the steward of the assets, which includes knowing what's there, how much it is, where it's moving, how to track it. how do you actually do a physical count? matthew: we did count, and it was a little messy 'cause we don't bar code. lemonis: but you need bar coding so you know what the hell you have. skyler: that'd be great. lemonis: can you guys pull the different products you have, so i can just understand... m

yvonne: marcus? lemonis: yes. sister yvonne is the head of the orphanage. she's gonna open the door to my past. ♪ yvonne: marcus? lemonis: yes. i'm in my orphanage for the first time in 44 years. and i never thought i'd be this emotional. mustafa: this is the nun. lemonis: sister yvonne has welcomed me back with the warmth of someone who's made it her mission to care for children. i'm really glad mustafa is with me, especially in throom which hasn't changed since i was adopted in 1974. what is this? mustafa: this is your bed. yvonne: you're sad. lemonis: the tiny cribs are original. as a newborn, i would have slept in one of them. so, my mother used to tell me this story about the crib and the way they used to shake it, and it would move all around. mustafa: mm. lemonis: so i can see the wheels. when i went into the actual room that the nun told me that i slept in and saw the actual crib, and the fact that it had casters i think is probably what really lit my emotion for me. [ crying ] because it put it all togethe

lemonis: amanda, marcus. amanda: hey, marcus. nd it looks like you guys got ransacked. what the...? geez, what did i...? (danny)'s voice) of course you don'te because you didn't!? amanda: is it important to you guys your job isn't doing hard work... ...it's making them do hard work... ...and getting paid for it. (vo) snap and sort your expenses to save over $4,600 at tax time. quickbooks. backing you. the first survivor of ais out there.sease and the alzheimer's association is going to make it happen. but we won't get there without you. visit alz.org to join the fight. to have things personalized with your winery name or...? lemonis: honest to god, i can't even stay [bleep] awake. look, my problem with amanda -- it's a confidence issue, and i'm really struggling in my confidence with her as our company's leader. what is amanda going to do when i'm not here? candis, let me make it a little easier. look at their shoes. candis: cute. lemonis: look at their bags. candis: cute. lemonis: look at their belts. candis: i love your shoes. j

lemonis: let her know marcus is here. woman: okay. lemonis: thank you. i didn't really understand when i walked into pacific, why i was seeing residential furniture. i thought this was a hospitality business. if this is a showroom, i don't think they're showing the right stuff. ana: hi, marcus! lemonis: are you ana? ana: yes. lemonis: how are you? ana: nice to meet you. lemonis: it's really nice to meet you. ana: yes. very nice to meet you. lemonis: how long have you guys been here? ana: we've been in this location about 13 years. lemonis: wow. ana: yes. lemonis: how are you, sir? i'm marcus. how are you, sir? nice to meet you. gilbert: me too. lemonis: how long have you guys been in business? gilbert: 40 years. lemonis: 40 years? and what is your business primarily? is it hospitality? ana: mostly hospitality. we do guest room furniture, public space furniture, as well as restaurant furniture. lemonis: and how much of your business is hospitality? ana: probably like 90%. lemonis: 90%. what's the other 10%? ana: a mix of like retail, as well as residentia

-cristina: hi, marcus. -lemonis: your name? cristina: cristina. lemonis: cristina, nice to meet you. -miranda: hi! -lemonis: hi, how are you? -i'm marcus. -miranda: hi, i'm miranda. lemonis: hey, miranda, how are you? -is this your place? -miranda: this is it. lemonis: how long have you been in the business? miranda: 10 years. we started in my house. i had chronically chapped lips my entire life. and so my daughter was born -- she's now 11 -- and while breastfeeding, started using lanolin -- for breastfeeding -- on my lips. lemonis: the nipple gets chapped. okay. miranda: and i'm like, "oh, i'll put it on my lips," and they were healed for the first time in 30 years. lemonis: now, what is lanolin? miranda: lanolin comes from sheep. it's like an oil, like, a protective coating on their fur. lemonis: i think it's especially cool when somebody starts a business that is meant to solve a problem. sometimes necessity is the mother of invention. miranda: this is where we started. that's the lano lip. this is my original formula, and it's got medical-grade

lemonis: amanda, marcus. amanda: hey, marcus. s got ransacked. what the...? geez, what did i...? but we're also a cancer fighting, hiv controlling, joint replacing, and depression relieving company. from the day you're born we never stop taking care of you. another wireless ad. great. from the day you're born so many of them are full of this complicated, tricky language about their network and offers and blah blah blah. look. sprint's going to do things differently. and let you decide for yourself. they're offering a new 100% total satisfaction guarantee. try it out and see the savings. if you don't love it, get your money back. see? simple. now sprint's unlimited plan comes with one of the newest phones included for just $35 a month. so switch now. for people with hearing loss, visit sprintrelay.com ♪ ♪ this simple banana peel represents a bold idea: a way to create energy from household trash. it not only saves about 80% in carbon emissions... it helps reduce landfill waste. that's why bp is partnering with a california company:

thank you, marcus. lemonis: okay, thank you, guys. : so, this is a really good rep group. they have really good reach. okay? david: yeah. lemonis: let's go. all right. i appreciate that rachel hired david to lead the sales organization, but it's clear that that hasn't necessarily worked out. so i'm taking her to a food broker in chicago so she can see exactly how good or big the possibilities could be. rachel: so, yeah, i'd love to know a little bit about what you guys do. al: we're like the go-between between the manufacturer and the retailers. so, manufacturers that don't want to have their own sales force for whatever reason, they hire us, and we take products to market. walgreens and cvs. we do publix. we do myer. we do giant eagle, shopko. we also do target and walmart, as well. we have a pretty national coverage. rachel: a little back story from me, i was just a stay-at-home mom -- not "just." big job. but -- and wanted to start this business. and then, in the interim, my husband passed away, and it was out of nowhere, so we real

-katie: bye, marcus. -lemonis: bye. ♪ is it warmer in here than it was in there even? h. the thing is the press runs at 390 degrees, so it's always hot. lemonis: yeah, but, i mean, they could pump some cool air in here. marci: it would be a little more enjoyable. lemonis: it's odd to me that marci is out in the warehouse standing and working with this very hot machine -- i mean, really hot. and right on the other side of the wall are a bunch of guys sitting in cubicles with plenty of light and plenty of air conditioning. so what is -- is this printed on paper? marci: yeah. so, this is printed on special paper. lemonis: okay. the girls inside were telling me that the business is somewhat disorganized. marci: it is a little frustrating, though, to know that they're out fishing and then we might not be able to make payroll. lemonis: as opposed to getting on the phone, -selling, making money. -marci: mm-hmm. fishing is more important. i actually have a video on my phone of a friday afternoon i think you would probably find pretty interesting. so this is just me. it's a quar

lemonis: how you doing, my man? i'm marcus. -j.d.: j.d. -lemonis: nice to meet you.nd so, what do you do? you come in, and you take product, and you shoot it on the street? j.d.: uh-huh. i do that part and also, like, the web site. lemonis: so let's go -- i want to see how this process works. giordano: yeah, let's do it. let's do it. aeneas also does some modeling for us. ♪ lemonis: the shirt that he has on, what's the name of that shirt? -giordano: i don't have a name. lemonis: what's the name of that shirt? giordano: chic gas station. it's like mechanic chic. lemonis: what was the name of this shirt? short-sleeve polo zip-on. giordano: i don't have all the names of everything. lemonis: you don't have any names. i don't think that rocco knows who his customer is. it's probably anybody that walks in that he can sell something to. lemonis: so why -- in a nutshell, why did you call me? giordano: the company has a lot of potential, but it's not doing well. it's not all about money. it's about contacts. it's about that i'm entering my 40s without a paycheck, even though

ben: hi, marcus. lemonis: how you doing? i'm marcus. -ben: nice to meet you. nice to meet you. and so, what's your role here? ben: i mainly help manage these guys in here, keep things moving. do a little bit of everything right now. lemonis: and where's your raw materials? ben: raw materials are in the warehouse. we run out to the warehouse, grab the raw materials, bring them in here, and we allow that to dry. and then they return to that room again. lemonis: that sounds kind of... ben: yeah, it's all over the place. that's what i want to change. lemonis: you know what i feel like when i'm in this building? like a mouse looking for his cheese. you start in one room, and you have to visit at least eight of those rooms to finish the product. this place is wildly inefficient. ben: there's not a flow. lemonis: why doesn't your dad want to get it fixed? do you ever talk to him about it? ben: he's kind of just like, you know, stuck in his old ways. it's just how we've been doing it for 20-plus years. lemonis: right. how frustrating is that? ben: it's pretty frustrat

lemonis: lilian, nice to meet you. lilian: yeah. peter? peter: hi, marcus. i'm peter. lemonis: peter, nice to meet you. i'm marcus. r: yes. lemonis: how are you? hannah: hi. hannah. lemonis: hannah, nice to meet you. taylor: i'm taylor. good to meet you. good to meet you. these are the dogs. this is domino and zeus. lemonis: are these greyhounds? taylor: no, they're actually whippets. max: who's for tea? i'm making some. oh, you're here! hi! taylor: this is max. lemonis: how are you? max: lovely to meet you. lemonis: i was meeting the company mascots. max: oh, yes, our fur babies. lemonis: they normally have this kind of disposition? max: yes, they're very calm. lemonis: do they take on their owner's disposition? max: probably not. [ laughs ] lemonis: okay. max: kathleen, she is working as our sort of interim cfo... lemonis: great. max: ...to help me with numbers. lemonis: this is nice. taylor: it doesn't look like much from the outside. lemonis: but it's pretty inside. taylor: yeah. lemonis: what is -- max: oh, this? this is my mood board and my inspiration board. and it's the kater family. it's kind of murchison-

lemonis: what's happening? i'm marcus. taylor: what's up? taylor. nice to meet you. monis: taylor, nice to meet you. parker: parker. good to meet you, yeah. lemonis: so, is this your house? parker: yeah, i live here. taylor: this is the place of residence. lemonis: where's the office? taylor: right here. lemonis: and what is this batmobile? taylor: this is a car that i made a bet with a big youtuber that if he could sell 20,000 pairs of socks, i'd give him my car. he ended up selling like 18,000 pairs, and it brought him like $500,000 of revenue. i got to keep the car. lemonis: what do you when it rains? taylor: umbrella. nah, i just take an uber. lemonis: so, this is the headquarters? taylor: this is it. we'll do a couple million dollars out of here. here's a box of socks. so, it would be nine pairs. lemonis: what's one pair of socks sell for? taylor: depending how discounts -- we always have discounts floating -- they sell for anywhere from $7 to $15. lemonis: and what's the cost? taylor: it's $2. lemonis: what does the box sell for? taylor: that sells for 100 bucks

lemonis: marcus. christine: hi, marcus. christine. lemonis: nice to meet you.istine: this is thom. thom: hello. lemonis: hi, thom. i'm marcus. thom: marcus, nice to meet you. lemonis: nice to meet you. how long have you been in business? thom: i bought it in 1995. in fact, when i bought it, it was three people, and there's almost 50 people here now. my son is our sales manager. lemonis: how long has your son been in the business? thom: six years now. lemonis: how's that working? thom: well, the -- one of the things that we did was, when we started this, we said he doesn't report to me because there's always family dynamics that come into play. lemonis: you guys talk about business? thom: no. he doesn't report to me. we have a better balanced communication. lemonis: uh-huh. can i get a tour... thom: absolutely lemonis: ...see inside? thom: why don't we start off over here on the welding side? ♪ lemonis: what gets manufactured in this building? thom: all of the ramps, right from zero to finished product. this is what we call a portable access ramp. lemonis: how d

lemonis: what's happening? i'm marcus. -mary ellen: hi, i'm mary ellen. -lemonis: mary ellen.mary ellen: nice to meet you. -mary lou: mary lou. -lemonis: mary lou. chuck: call me chuck. lemonis: chuck, nice to meet you. -chuck: pleasure to meet you. -charlie: charlie. lemonis: okay, so you guys are brother and sister. -mary ellen: yes. -lemonis: is this your dad? -charlie: correct. -chuck: c.e.o., designer. charlie: when i go home, at the dinner table, he's my old man. he's my dad. i love him to death. in business, it's chuck because i'm going to get a little emotional. lemonis: and who's in charge? charlie: i kind of run the show. mary ellen: i mean, the loudest person usually does. lemonis: the loudest person. charlie: i think everyone can agree. -mary lou: no. -mary ellen: [ scoffs ] charlie: everyone comes to me. i'm the one person that you all communicate to. lemonis: and whose name's on the door? -chuck: oh, my name. -lemonis: okay. just wanted to clarify that. it doesn't say, "swim by charlie handy." chuck: no. lemonis: do you have a business card? charlie: yes. lemonis

lemonis: makes stuff for whole foods and costco. kenny: marcusared with me your formula and your process, and i love it, and i've had the biscuits. the kids have had them. they think they're great. i've heard rave reviews about the watermelon cake, also. lemonis: i just wanted him to come down and spend some time with you. lynn: okay. that sounds good. lemonis: any time you mass produce a product, you have to make changes not only for the size of the batch, but the amount of shelf life the product will have. kenny: in the restaurant here, are they generally not uniform shape? -lynn: right. -kenny: which is okay. lemonis: well, here's a bag of them. and, see, they're all different. kenny: because, certainly, when we go to commercialization, one of the keys is that it's consistent size, shape, and weight every single time. so they fit in the packages, so the nutritional data matches. i'll walk you through what we did. instead of self-rising, we used all-purpose flour. we find commercially is that everybody's self-rising flour is different. all-purp

my name is marcus lemonis, and i fix failing businesses. >> we made $10,000 together. >> i make tough decisions... we'll change the recipes. >> i mean, that would be the last thing i'd want to do. >> and i back them up with my own cash. it's not always pretty. >> do you want me to get in your face? 'cause that's your face. >> but this is business. >> i've lost faith. we need to change dramatically. >> i do it to save jobs. awesome. and i do it to make money. this the profit. sweet pete's is a candy store located in jacksonville, florida, specializing in chocolates and candy handmade by master chocolatier peter behringer. >> so you guys like candy? >> mm-hmm. >> pete's love of sweets began at the age of 12, when he started making candy for his mom's shop-- peterbrooke chocolatier. >> i wouldn't do anything else. >> family business was thriving, and life was good for pete and his wife, allison. but after a dispute, pete left the business and was forced to start over from scratch. >> the last $10,000 we had, we put into this business. >> start

-lemonis: my ass really hurts. [ laughter ] -i'm marcus, by the way. -lauren: lauren. auren. and, so, you handle... lauren: i take care of phones, and then i keep track of all the refunds. lemonis: "sender was not happy with the bouquet. not enough color. flowers were dead." lauren: it's either a complaint or having trouble placing something online, on our website. lemonis: so, let me look at that. lauren: yeah. they're gonna type in the zip code of where they want the flowers to be. -lemonis: i just put mine in. -lauren: so you put in yours? pick any of the goodies or anything if they want any. lemonis: add. okay, now i want to check out. checking it back after i was checking out. lauren: yeah, i saw that. lemonis: it's not a great website. it's kind of ironic to be in silicon valley and have the website sort of be...average. well, i was hoping that i would find an unbelievable technology platform that would allow any product to be delivered through that infrastructure. i placed an order online. -christina: mm-hmm. -lemonis: it wasn't easy. christina: yeah, it's defini

lemonis: i'm good. i'm marcus. ethan: yeah, welcome. nice to see you. lemonis: what is your name?than: i'm ethan. lemonis: ethan, nice to meet you. this is cool. ethan: yeah. lemonis: so, smithfly, tell me a little bit about the company. are you a fly fisherman? ethan: oh, yeah. and i was just frustrated with what was on the market at the time. i started doing some of my own design work. so, this was the core product line, which is based on kind of the military concept of modular packs and bags. like, this is molle webbing, which stands for modular lightweight, load-bearing equipment. you can mount multiple pouches, too. i sort of introduced it to the fly fishing side of things. so, like, i brought it to them. lemonis: so, what is this bag used for? ethan: uh, so, it holds tippets, spools, and like, fly boxes and kind of everything you need to be on the water to fish. lemonis: this is for fly fishing. ethan: mm-hmm. yep. lemonis: and are these straps right here? ethan: those are for, like, a belt. but the cool part is, straps mount to here or a padded like waist belt that you can