marcus? lemonis: how you doing, buddy? taylor: i'm doing well, man. s: today's the day of the grand opening, and to be honest, i haven't been this excited about the unveiling of a new concept in a very long time. so, are you ready to go in? okay, i'll guide you in. okay, ready, hold on, don't look yet. okay. everybody in? okay, take a look. sarah: oh, my god! lemonis: this place has been completely transformed. dawn: this is amazing. it's so beautiful. lemonis: i give randy and dawn credit. they did the best they could with the resources they were given before, but now this place feels warm and inviting. honestly, this one's a home run. dawn: that's what i wanted the feel to be. walking into a kitchen, and you're our guest. lemonis: the store is now stocked with a wide variety of food and beverage options. taylor: y'all negotiated a good price point, so we're gonna be right about a 60% margin on each of these guys. lemonis: the shelves are full, accessories and books and other gift items. dawn: these are so adorable. lemonis: taylor picked out all thes

want you to meet marcus lemonis. lemonis: hi. how are you? i'm marcus. shauna: i'm shauna. you. lemonis: nice to meet you. father daughter working together? shauna: yeah, yeah. it's fun. lemonis: and have you been in the business a while? shauna: i have. i started right out of college. so, i'm the director of marketing now. lemonis: you're the person that gets everybody in the front door. shauna: yes, that's my goal. lemonis: what's it like working with your dad? shauna: i love working with him. i mean, my dad has always said that he started all of his businesses because he wanted to be able to pass something down to his kids, and, of course, i want to make him proud. mike: she's a huge inspiration for me and a motivation for me. lemonis: you can feel the affection between you guys. -shauna: yeah. -mike: oh, yeah. i'd like to have you meet my business partner, paul kramer. lemonis: okay. mike: want you to meet marcus lemonis. lemonis: how are you? i'm marcus. nice to meet you. paul: thank you for joining us here. lemonis: absolutely. how do you share roles and responsibilit

lemonis: i'm marcus. chris: how's it going? chris. nice to meet you. lemonis: chris, how are you? t you. dino: what's up, marcus? dino. lemonis: dino, nice to meet you. i saw on the window i'm supposed to call you for franchise opportunities. dino: yes. you need one? lemonis: i was just -- i mean, i don't know yet. how's everybody else? ray: hey, marcus. i'm ray. lemonis: nice to meet you. ray: nice to meet you. debbie #1: hi, i'm debbie. i'm dino's wife. lemonis: hi, debbie. how are you? debbie #2: i'm also debbie. i'm dino and debbie's daughter. lemonis: how are you? so, three family members. debbie #2: well, ray is actually my husband. ray: i am family. lemonis: and so all four of you work here? dino: always me, ray or debbie are here all the time. lemonis: okay, that's a good thing. so, dino... dino: yes, sir? lemonis: ...was this your idea? dino: yes. i worked in a pizza place called mango's, and there was a mcdonald's, and i'm watching cars go through the drive-through. i got the idea of drive-through pizza by the slice because nobody had done it. so i was going to revolution

lemonis: okay. anna: marcus, this is susana. lemonis: oh, hi, susana. susana: hi. lemonis: marcus.susana: hi, marcus. nice to meet you. lemonis: how are you? nice to meet you. susana: yeah. lemonis: don't be nervous. you guys manufacture your own stuff? anna: yes. susana: yes. anna: we manufacture in our new jersey factory. sue is responsible for design, and i'm responsible for all operations and sales. lemonis: so you handle production and sales? anna: yes. i'm very capable. lemonis: that's interesting. susana: the front stuff is too emotional for me. anna: sue is the creative engine of the company. susana: yeah. anna: so we don't want to expose her to all the -- you know, all the unpleasant stuff. susana: i don't like to be in the front of things. lemonis: okay. susana: i like to be in my world working. lemonis: you're the artist. susana: yes. i just... anna: she's very -- takes everything very close to heart. and, you know, in operations, every day there is a problem. there is -- i mean, every second there is a problem. not every day -- every five minutes. lemonis: right away i

lemonis: i'm marcus. brad: brad. nice to meet you. trevor: trevor. monis: trevor, nice to meet you. travis: i'm travis. lemonis: how are you? what are you guys doing? brad: just going over inventory. lemonis: is this the whole office? travis: you're looking at it. and then the warehouse is downtown. lemonis: okay. are those the watches? travis: yeah. so, we, basically, started with an interchangeable watch. so the face pops out of the band -- pull back, pop up. lemonis: it's a cool watch. what does a watch like that sell for? travis: $35. lemonis: these are nice looking watches at a great price point. travis: we wanted to do an accessory that was bright, that could match with all all different things -- hats, shoes. lemonis: this is a comfortable watch. travis: it's lightweight. it's durable. initially we had 10 colors. each color represented a different charity, that we partnered with to give back 10%. lemonis: that's pretty slick. travis: yeah, right? trevor: we wanted to do something different, and no one was doing charity in the the watch space. s

lemonis: i'm marcus. toni: toni. nice to meet you. -lemonis: nice to meet you.nnifer: i'm jennifer. lemonis: jennifer, nice to meet you. jennifer: nice to meet you. welcome. tad: tad. nice to meet you. lemonis: tad, nice to meet you. tad: we're getting ready for lunch. lemonis: is corporate events primarily what you do? tad: most of our work is film production -- about 80%. lemonis: oh, really? 'cause i don't normally think chicago film production. when tad walks me through how he allocates his business revenue, with 80% of it being concentrated to one industry, what happens if that industry goes away? what does he do? well, i'm just gonna take a step back and kind of watch the process. tad: okay, we'll get all set up. you park the van. we'll start getting this thing all set up. need a spoon for that. vince: what about these coffee pots? tad: get them in the conference room. fire hazard. how much time do we have? woman #2: 12 minutes. lemonis: have you ever visualized trying to herd cats? that's what i feel like i'm watching. tad: i mean, this is ridiculous. lem

lemonis: i'm marcus. stephanie: nice to meet you. stephanie. lemonis: stephanie, nice to meet you. how are you? dave: hi, marcus. i'm dave. lemonis: hey, dave. how are you? dave: great to meet you. lemonis: nice to meet you. jill: hi, i'm dave's wife -- jill. lemonis: how are you, jill? nice to meet you. so, are you both in the business? jill: no, i work awm in athletics. lemonis: oh, you do? dave: but she has worked farmers markets for us. lemonis: okay. well, i've never been in a place like this, so i wanted to kind of get a feel for it. dave: all right. so, the line where they serve people. lemonis: what's the most number of soups you have in one day, offered available? dave: we do up to nine. so, we have soup, salad, sandwich. lemonis: what's going on on that board? dave: i bought a new one, but it's too big. so that's gonna be the new look, assuming it's not all faded like that. lemonis: i want to taste what you're known for. dave: okay, well, i would start with the african-peanut and chicken. lemonis: it does have peanuts in it? dave: yes, peanut butter. lemonis: peanut butter

charlotte: thanks, marcus. lemoniss to get these cases manufactured by professionals. so the team is heading to hong kong... charlotte: yay, hong kong! lemonis: ...to one of the largest trade shows in the world. i'm expecting them to find the latest and greatest in cellphone cases, accessories, and the newest technology, but they're also there to work on their teamwork, something that definitely didn't exist at the casery. now that the team is back to los angeles, xavier and sunshine are working on all-new designs, so they can be printed by the manufacturer in hong kong, and skyler's working with the 3pl, a third-party logistics company that will receive the cases after they get air-shipped from hong kong. once received, they'll get inventoried and packaged and then shipped out to the t-mobile stores. skyler: we just got word that the iphone xr, one of the sizes is getting pushed back, the release date. karlo: ooh. skyler: so we're going to have to re-label basically all 7,000 of those units before we deliver. karlo: t

lemonis: how you doing guys? marcus. jack: jack hays. nice to meet you. how are you? -jeremy: jeremy felt. jed: jed hays. nice to meet you. lemonis: how are you? father-son? -together: yes. -lemonis: very good. and so, what's the plan here? maybe you guys could give us a summary and we could walk it? jed: yes. those buildings there, that's t.j. maxx. they're gonna open in the next few months. lemonis: let's walk the space. it's a construction site. what are they asking a foot? -jed: $777. lemonis: that's pretty strong. how many square feet? jed: 3,000. lemonis: so, over $230,000 a year? divide that by 12, you're talking about 18 grand a month? a good rule of thumb is that a restaurant's rent shouldn't exceed more than 8% of its total revenue. with an $18,000 rent factor, the restaurant would have to do at least $225,000 a month in sales. standard's current restaurant does about $100,000 a month in sales. if we were to open up a new location like this one, we would have to more than double our business. how many people live within 1 mile, 5 mile, 10 mile? s

lemonis: i'm marcus. howard: marcus, i'm howard. e nice guy, usually, and this is robyn, my partner. robyn: i'm robyn. lemonis: hey, robyn, how are you? nice to meet you. robyn: nice to meet you, marcus. lemonis: so how long have you guys been in business? robyn: 20 years. lemonis: how did you guys get in business together? howard: we knew each other since high school. lemonis: okay. howard: best friends. robyn: this is my ex-husband. we have two human children, and bowery kitchen is our first child. lemonis: you guys are 50-50? robyn: yes, absolutely. lemonis: who's in charge, between the two of you? robyn: howie. howard: i would say me. robyn: only because it's just like howie maybe started the business, but i'm not allowed to touch the knife wall. howard: yeah. lemonis: this place is big. howard: yeah, we can take you around and show you. lemonis: i would love to see. how many square feet is it? robyn: 4,000 square feet. lemonis: it looks kind of junky to me. customer comes in, no directional signage. howard: "holy [bleep] look at

marcus. kate harper. very nice to meet you. sam: sam. lemonis: i'm marcus. sam: sam murray. nice to meet you. l, first of all, welcome to brooklyn and welcome to mouth. we're excited to go through the whole thing. lemonis: mouth.com is a huge, food-subscription business, and i think if they like the product, well, it's a pretty good indication of what the whole marketplace is gonna think. erica: i'm erica, and this is... lamarinette: i'm mama. sam: mama? lamarinette: mama. erica: mother-and-daughter team. we're business partners, and our company is southern culture. we have three lines within our brand. sam: i have to say, from our perspective, we think southern food so long has become somewhat commercialized and become somewhat of a joke in american cuisine. it's overly sweet or overly spicy. erica: you know, our ideals are similar to you all's because we believe in really reinventing southern food and really updating that and adding a new twist and making it fun again. lamarinette: and erica loves quality, and today, when you taste this food, one thing i know for sure, what's in the box we s

lemonis: i'm marcus. nice to meet you. erik: nice to meet you. it's kind of a slower event, but it'll work out pretty good. lemonis: small businesses rarely have the budgets to do big marketing campaigns. so taking over a corner where you can pass out samples and brochures and talk to customers about your product, it's a good idea. so, how many customers do you have in total? erik: we have a total of 300 customers we service. we have 3,000 in the system. lemonis: and how long does a typical customer stay? erik: about three months. lemonis: so, your typical customer stays three months? erik: yeah. now, i have customers for life. lemonis: i want to see you do your marketing thing. erik: yeah. 20 new clients this week. lemonis: let me see it. make it happen. erik: [ laughs ] so, chicken and spinach, or do you want gourmet, delivered health food? there's two servings to a snack for $7.50. diana: if there's any type of allergy, we can actually help you with that. erik: hello, dessert samples. key lime pie? lemonis: erik's idea of healthy eating is a gr

lemonis: let her know marcus is here. woman: okay. lemonis: thank you. i didn't really understand when i walked into pacific, why i was seeing residential furniture. i thought this was a hospitality business. if this is a showroom, i don't think they're shing the right stuff. ana: hi, marcus! lemonis: are you ana? ana: yes. lemonis: how are you? ana: nice to meet you. lemonis: it's really nice to meet you. ana: yes. very nice to meet you. lemonis: how long have you guys been here? ana: we've been in this location about 13 years. lemonis: wow. ana: yes. lemonis: how are you, sir? i'm marcus. how are you, sir? nice to meet you. gilbert: me too. lemonis: how long have you guys been in business? gilbert: 40 years. lemonis: 40 years? and what is your business primarily? is it hospitality? ana: mostly hospitality. we do guest room furniture, public space furniture, as well as restaurant furniture. lemonis: and how much of your business is hospitality? ana: probably like 90%. lemonis: 90%. what's the other 10%? ana: a mix of like retail, as well as residential.

i'm marcus lemonis. ♪ ♪ lemonis: everybody's very nervous.out how i'm gonna react. i was born there. i lived in an orphanage. i don't know how i got there or where i came from. but i always had this dying curiosity. what part of that culture or heritage, if any, influenced the way i think. and i'm dying to know. i'm marcus lemonis. 44 years ago, my parents adopted me from a beirut orphanage. they took me out of lebanon and brought me to the u.s. since then, i haven't been back.

kristin: thanks, marcus. lemonissiness. that's progress. ben: thank you. lemonis: take care, buddy. ♪ back at the warehouse, kristin has been doing an amazing job managing the inventory. kristin: so i did $20,000 the first two days, and then yesterday, i probably sold another $10,000, so it's probably like 40 grand all-in. lemonis: have you been able to order raw materials that solve our cold products? kristin: yes. lemonis: great. and ben is staying focused on the development of the new products. natalie: this is all the individual ingredients. ben: wow. lemonis: so he's back at agilex, finalizing the scent and candle line. natalie: okay, i'm going to make this one 6%, okay? ben: yeah, i love it. lemonis: and completing the designs for the wallpaper and wrapping paper. ben: so this would be, "make a wish. it's your birthday." lemonis: these are excellent. ben: yeah, thanks. ♪ lemonis: although it's going to take a while for the newly created products to go into production, i wanted to start to generate some revenue,

good morning, marcus. lemonis: what's happening? i made a new version of the duster with the different type of trim. lemonis: okay. nicolas: you talked about the trim was fraying. -lemonis: can i see it? -nicolas: yeah. let me get it. lemonis: noemi, can you come on down? nicolas: the weaving is a little tighter, so it feels slightly different. lemonis: who's the one that actually changed this? nicolas: i did. lemonis: nicolas, why are you working on the duster? nicolas: because i had the resources to do it. lemonis: but you didn't include your mom? noemi: no, because we went through that. lemonis: it sounds like you have a problem with that. nicolas: i don't have a problem with that. noemi: it's the control. i told you. this is another problem we have. nicolas: so, are we talking about the past or the future or -- i don't understand. noemi: future. -nicolas: okay, so -- -noemi: we already decide. why are we going back and talking about it? nicolas: so, if we're talking about the future, what happened in the past is irrelevant. lemo

sammy: marcus, i don't want you to feel that way. lemonis: i do feel that way. we'll make it right, marcus. i-i promise. lemonis: honestly, i think we have to close. sammy: [ sighs ] but allstate actually helps you drive safely... with drivewise. it lets you know when you go too fast... ...and brake too hard. with feedback to help you drive safer. giving you the power to actually lower your cost. unfortunately, it can't do anything about that. now that you know the truth... are you in good hands? wireless network claims are america's most reliable network. the nation's largest and most reliable network. the best network is even better? best, fastest, best. enough. sprint's doing things differently. they're offering a new 100% total satisfaction guarantee. i mean i think sprint's network and savings are great, but don't just take my word for it. try it out and decide for yourself. switch to sprint and get both an unlimited plan and one of the newest phones included for just $35 a month. lemonis: honestly, i think we have to close. tranchina: i mean, how long you

thank you, marcus. lemonis: okay, thank you, guys. this is a really good rep group. they have really good reach. okay? david: yeah. lemonis: let's go. all right. i appreciate that rachel hired david to lead the sales organization, but it's clear that that hasn't necessarily worked out. so i'm taking her to a food broker in chicago so she can see exactly how good or big the possibilities could be. rachel: so, yeah, i'd love to know a little bit about what you guys do. al: we're like the go-between between the manufacturer and the retailers. so, manufacturers that don't want to have their own sales force for whatever reason, they hire us, and we take products to market. walgreens and cvs. we do publix. we do myer. we do giant eagle, shopko. we also do target and walmart, as well. we have a pretty national coverage. rachel: a little back story from me, i was just a stay-at-home mom -- not "just." big job. but -- and wanted to start this business. and then, in the interim, my husband passed away, and it was out of nowhere, so we really had

lemonis: hi, michael. marcus. michael: hey, marcus. nd i've gotten an e-mail that is quite concerning. so i wanted to give michael a call and find out what the heck's going on. the e-mail that i'm reading says that you specifically are making changes to the package that is slowing the process down. michael: we have to have the back of the container correct. lemonis: michael, i cannot believe that this product is not ready yet. i cannot believe it. it's got to be ready by sunday. i asked michael to make sure that the bottles were done and ready and produced for bronner. but now i'm hearing that he's making changes to them, slowing down the process and putting the process at risk. and this is a good example of him not being focused on one task. this is a big deal. it's a big deal for you. it's a big deal for me. you're confident that this stuff will be done for the event? michael: oh, yeah. i'm very confident it will be done for the event. lemonis: okay, buddy. i'm looking forward to seeing it. i'm excited. michael: yes. lemonis: see you

lemonis: i'm marcus. caity: thanks for coming. monis: so you're really the person that runs this business? caity: yes. lemonis: okay. caity: but with the help of an amazing team. lemonis: do you guys sell online? jessica: we do. lemonis: how much does the web do? caity: it varies. we're really trying to increase web sales, but right now, year to date, our average is about $2,700 a week, and our goal is more like $5,000 a week. lemonis: oh! jessica: speak of the devil. monica: you guys, i am so sorry. hi. lemonis: how are you? monica: you're really cute. lemonis: nice -- thank you. but you're really late. monica: i said i was sorry. lemonis: i'm kidding. jessica: [ laughs ] lemonis: talk to me about the store. what are you thinking about? monica: this store and the website are both extensions of my home. lemonis: everybody said you don't spend much time here. monica: i don't. lemonis: why? monica: because my job and my kids are in los angeles. lemonis: makes sense. hello, ladies. welcome to monica potter. monica: hi. lemonis: come o

-lemonis: well, sam. -sam: well, marcus. u'll have to excuse me. -lemonis: i don't have a lens. i just see things through what actually happened. sam: now, no one's perfect, but i try really hard to make sure that when i get up in the morning, i am the type of person that makes the world a better place. and that is a decision i make. now that doesn't make me perfect. lemonis: i totally get it. sam: i have tried to be honest and i have tried to be forthright -- lemonis: you haven't been honest at all. sam: do you know what? we're gonna be honest. lemonis: good. it's about time. sam: i didn't think we were a good fit for you. i wanted you to come here and help max. thank you for helping with that. you applied to the show for max to solve max's problem. -sam: i did, didn't i. -lemonis: and you took my money. -sam: and i wanted it -- -lemonis: and you took my money. sam: that is moot in this instance. lemonis: yes or no. ♪ owe hail from the battlefields to the badlands. from the mountains and the midtowns. from the islands to the

lemonis: lilian, nice to meet you. lilian: yeah. peter? peter: hi, marcus. i'm peter. lemonis: peter, nice to meet you. i'm marcus. r: yes. lemonis: how are you? hannah: hi. hannah. lemonis: hannah, nice to meet you. taylor: i'm taylor. good to meet you. good to meet you. these are the dogs. this is domino and zeus. lemonis: are these greyhounds? taylor: no, they're actually whippets. max: who's for tea? i'm making some. oh, you're here! hi! taylor: this is max. lemonis: how are you? max: lovely to meet you. lemonis: i was meeting the company mascots. max: oh, yes, our fur babies. lemonis: they normally have this kind of disposition? max: yes, they're very calm. lemonis: do they take on their owner's disposition? max: probably not. [ laughs ] lemonis: okay. max: kathleen, she is working as our sort of interim cfo... lemonis: great. max: ...to help me with numbers. lemonis: this is nice. taylor: it doesn't look like much from the outside. lemonis: but it's pretty inside. taylor: yeah. lemonis: what is -- max: oh, this? this is my mood board and my inspiration board. and it's the kater family. it's kind of murchison-

susana: thank you, marcus. lemonis: i'll see you tomorrow. susana: okay. "... mary ellen: that's pretty. i like that. lemonis: ...a family has sunk their life savings into their swimwear company... i leave here inspired by your story. ...only to find themselves out to sea. i mean, you guys are, essentially, out of business right now. that's a lot of pressure on you. there's no clear leader... charlie: i've kind of run the show. -mary lou: no. -mary ellen: [ scoffs ] lemonis: ...no design process in place... charlie: i just don't have the time. chuck: no, you did. you did. you absolutely did. lemonis: ...and now, there's no money left either. mary ellen: they have put their finances into running this company. i don't want to see you guys lose everything. mary lou: i don't want you to worry about me. lemonis: if i can't help them swim with style, it won't be long before they go under. -mary lou: i'm afraid. -lemonis: listen, listen. listen, come on. -mary lou: i'm afraid. lemonis: my name is marcus lemonis, and i risk my own money to save struggling businesses. we

lemonis: makes stuff for whole foods and costco. kenny: marcusred with me your formula and your process, and i love it, and i've had the biscuits. the kids have had them. they think they're great. i've heard rave reviews about the watermelon cake, also. lemonis: i just wanted him to come down and spend some time with you. lynn: okay. that sounds good. lemonis: any time you mass produce a product, you have to make changes not only for the size of the batch, but the amount of shelf life the product will have. kenny: in the restaurant here, are they generally not uniform shape? -lynn: right. -kenny: which is okay. lemonis: well, here's a bag of them. and, see, they're all different. kenny: because, certainly, when we go to commercialization, one of the keys is that it's consistent size, shape, and weight every single time. so they fit in the packages, so the nutritional data matches. i'll walk you through what we did. instead of self-rising, we used all-purpose flour. we find commercially is that everybody's self-rising flour is different. all-purpo

lemonis: i'm marcus. lisa: how are you doing? lemonis: nice to meet you. tell me what's going on here. cory: okay, so today we actually have a pop-up shop and customers come, they get a cookie. they sit down and wait for their car. lemonis: are we generating revenue? or are you giving them away? cory: the company buys them and then we give them. lemonis: very smart. whose idea was that? cory: both of our ideas. lemonis: okay. now more importantly, i love cookies. cory: so you got to try them. lemonis: so i'm a really tough judge, though. cory: okay. okay. i got you. lemonis: okay. cory: okay, this is the chocolate chip. they're all natural, and they have no preservatives added. lemonis: the chocolate chip was amazing. cory: thank you. second, this is a double dark. this is like the brownie. nice and soft in the middle. lemonis: it's delicious. cory: and sugar cookies. lemonis: is there orange in this cookie? orange peel? cory: it's a secret recipe. lemonis: okay. let me just tell you right now. lisa: oh, no. lemonis: if we do a deal, i'm gonna need to know

my name is marcus lemonis, and some of you have seen me around.e to help fix this business, so people don't lose their job. there are 32 employees relying on this business for their livelihood. and ever since jacob's passing, they're starving for leadership. for the next week, i'm in charge. so what we're gonna do is we're gonna make some massive changes, and, at the end of this week, we're gonna have a grand reopening. we're gonna let our customers tell us if we've gotten it right. i need to get rid of excess inventory, make time-saving changes, and i need to organize what's left. in order for that to happen, i need to put in the right system, like a bar-coding system. this building looks terrible. maarse has a viable product here, but, in order to make it good, we need to display it to the customers in a way that's appealing. they need to see it, and it needs to be presented in a less-cluttered, less-disorganized manner. the entire store needs to be re-merchandised. we're gonna become profitable together. so, marina, you have something you'd lik

i'm marcus lemonis. ♪ ♪ lemonis: no. woman: rolling!mber: okay. lemonis: tonight, we're gonna bring you an inside look from an episode... amber: with hot-ass tempers. lemonis: with big tempers -- asl. and it's the first time that i actually didn't make a deal at the table. amber: really? it's the first time? how about dogworks? lemonis: you want to know how i know that? because i drove away, and you screamed at me on the phone, and you said, "that is not the format of our show!" amber: and it messed up my story. lemonis: [ laughs ] in the last five years, i've visited over 70 businesses. it's delicious. [ laughter ] and i've traveled the country, trying to fix the people... christina: i don't want to be that person that cries on tape. lemonis: ...fix the process...

lemonis: i'm good. i'm marcus. ethan: yeah, welcome. nice to see you. lemonis: what is your name?than: i'm ethan. lemonis: ethan, nice to meet you. this is cool. ethan: yeah. lemonis: so, smithfly, tell me a little bit about the company. are you a fly fisherman? ethan: oh, yeah. and i was just frustrated with what was on the market at the time. i started doing some of my own design work. so, this was the core product line, which is based on kind of the military concept of modular packs and bags. like, this is molle webbing, which stands for modular lightweight, load-bearing equipment. you can mount multiple pouches, too. i sort of introduced it to the fly fishing side of things. so, like, i brought it to them. lemonis: so, what is this bag used for? ethan: uh, so, it holds tippets, spools, and like, fly boxes and kind of everything you need to be on the water to fish. lemonis: this is for fly fishing. ethan: mm-hmm. yep. lemonis: and are these straps right here? ethan: those are for, like, a belt. but the cool part is, straps mount to here or a padded like waist belt that you can

. >> my name is marcus lemonis, and i fix failing businesses. 2.5 million people visit key west a year, and you only sell 40,000 pies. i make tough decisions. we're closing the store. we're done. i'm not talking about it anymore. and i back them up with my own cash. >> check that out. >> it's not always pretty... >> tired of this bull[bleep]. >> but this is business. >> we're gonna have a battle on this one. >> i do it to save jobs... i got to get some stuff done and you're gonna be our leader here. and i do it to make money. this the profit. [theme music] ♪ u.s. key lime pie company is a pie maker located in beautiful and sunny key west, florida. jim brush... >> jeff! >> and his girlfriend, alison sloat, bought the company, recipes and all, over ten years ago for just $1,200, and have grown the business from selling pies on the side of the road to having their key lime pie named the nation's best pie by the american pie counsel. even though they generate $1.4 million in sales, they have yet to turn a profit. >> we really are a victim of our own success right now. damn it, i'm tired of

>> my name is marcus lemonis, and i fix failing businesses. i don't know how you run your business this way. i make tough decisions. i can tell you for damn sure, you're replaceable. and i back them up with my own cash. there's your check. it's not always pretty. everybody's working hard, not just you. but this is business. >> i was just gonna try to stop you in your tracks. >> you'll never to stop me in my tracks. i do it to save jobs, and i do it to make money. >> ching-ching. >> this is the profit. [upbeat music] ♪ worldwide trailers designs, builds, and sells concession trailers, mostly to food vendors. tom etheridge and nancy pappas started the company in 2001, and took it from a backyard start-up to a multimillion dollar business. >> you got 50%. i got 50%. >> tom and nancy were a couple, and although their relationship came to an abrupt end three years ago, they have continued to work together. >> working with nancy is difficult. nance, you never agree with anything i say anyway, so what's the point? >> i not only run the company, but i