lemonis: how you doing, dear? stephanie: hi, marcusready for a cool relation ♪ ♪ with the brand that's rockin' the nation? ♪ ♪ guaranteed to make you smile ♪ gonna help you keep it cool for a while ♪ [ cheering ] ♪ do you want to keep things cold? geoff: who'd like to test out a cooler? stephanie: this is a bad-ass cooler. lemonis: they were working as a team. everybody was pitching in. everybody was out there hustling, talking to customers. and strud wasn't doing anything other than what i wanted him to be doing, which is letting his big, bright personality shine. strud: insulation sensation. how'd you like to be hands-free? yeah! get in there. one, two, three -- cha! man: the insulation sensation! man #2: it's an insulation sensation! [ cheering ] stephanie: all right. thanks, y'all. keep it cool! strud: hut! lemonis: so, when all the stuff went up on the shelves, what did you notice you were out of? strud: we're gonna need a lot of orange and blue coolers. [ laughter ] lemonis: now that i've seen them with customers and their pitch

lemonis: it's that tight? sue: marcuswo months on my mortgage, i -- lemonis: at home, you mean? sue: yeah. i get my verizon shut down every month. lemonis: the reality of it is, is the situation's bad. sue: oh, yeah. lemonis: right? sue: mm-hmm. ♪ lemonis: the conflict, for me, is finding the balance between what i was feeling uncomfortable about and what i was -- balancing that against how i was feeling bad. amber: right. lemonis: in that moment, i'm like -- somebody's crying. you're trying to, like, "all right. don't worry about it. we'll figure it out." but 13 seconds before that, i was like, "there's something weird here going on." amber: right. gary: we have a beautiful office. lemonis: and so, this is all new? you built this building from scratch? gary: yeah. lemonis: after meeting with sue downstairs, i'm a little confused about the numbers. and now that she's passed them off to larissa, i want to get them all together so i could clearly understand what the numbers really are and what the company really needs. gary

my name is marcus lemonis, and this is "inside look." man: is the feeding roller on? #2: audio speed. lemonis: who am i with? amber: oh, please! we don't have to introduce me every time. lemonis: i'm tired of introducing you. amber: i'm tired of being introduced. lemonis: why don't you introduce me for a change. amber: so... [ laughs ] i'm here with the profit, marcus lemonis. lemonis: thank you. and tonight, we're gonna take an "inside look" from our favorite -- high-five -- our favorite episode from season three... amber: standard burger. lemonis: standard burger. buckle up! okay, let's just play. new york city has a ton of energy, and it's always been a place for dreamers. but when you get on the ferry and you land on staten island, it may be less hectic, but there's still a real sense of possibility. it's one reason that i'm excited about today. for two years, sammy lazoja has been bombarding me with e-mails asking for my help. he's been hyping this restaurant and how unique it is... and how it sets the standard. but to be honest with you, it's kind of ordinary. sa

lemonis: i'm marcus. brad: brad. nice to meet you. trevor: trevor. monis: trevor, nice to meet you. travis: i'm travis. lemonis: how are you? what are you guys doing? brad: just going over inventory. lemonis: is this the whole office? travis: you're looking at it. and then the warehouse is downtown. lemonis: okay. are those the watches? travis: yeah. so, we, basically, started with an interchangeable watch. so the face pops out of the band -- pull back, pop up. lemonis: it's a cool watch. what does a watch like that sell for? travis: $35. lemonis: these are nice looking watches at a great price point. travis: we wanted to do an accessory that was bright, that could match with all all different things -- hats, shoes. lemonis: this is a comfortable watch. travis: it's lightweight. it's durable. initially we had 10 colors. each color represented a different charity, that we partnered with to give back 10%. lemonis: that's pretty slick. travis: yeah, right? trevor: we wanted to do something different, and no one was doing charity in the the watch space. s

lemonis: i'm marcus. stephanie: nice to meet you. stephanie. lemonis: stephanie, nice to meet you. how are you? dave: hi, marcus. i'm dave. lemonis: hey, dave. how are you? dave: great to meet you. lemonis: nice to meet you. jill: hi, i'm dave's wife -- jill. lemonis: how are you, jill? nice to meet you. so, are you both in the business? jill: no, i work awm in athletics. lemonis: oh, you do? dave: but she has worked farmers markets for us. lemonis: okay. well, i've never been in a place like this, so i wanted to kind of get a feel for it. dave: all right. so, the line where they serve people. lemonis: what's the most number of soups you have in one day, offered available? dave: we do up to nine. so, we have soup, salad, sandwich. lemonis: what's going on on that board? dave: i bought a new one, but it's too big. so that's gonna be the new look, assuming it's not all faded like that. lemonis: i want to taste what you're known for. dave: okay, well, i would start with the african-peanut and chicken. lemonis: it does have peanuts in it? dave: yes, peanut butter. lemonis: peanut butter

charlotte: thanks, marcus. lemonised, our first step is to get these cases manufactured by professionals. so the team is heading to hong kong... charlotte: yay, hong kong! lemonis: ...to one of the largest trade shows in the world. i'm expecting them to find the latest and greatest in cellphone cases, accessories, and the newest technology, but they're also there to work on their teamwork, something that definitely didn't exist at the casery. now that the team is back to los angeles, xavier and sunshine are working on all-new designs, so they can be printed by the manufacturer in hong kong, and skyler's working with the 3pl, a third-party logistics company that will receive the cases after they get air-shipped from hong kong. once received, they'll get inventoried and packaged and then shipped out to the t-mobile stores. skyler: we just got word that the iphone xr, one of the sizes is getting pushed back, the release date. karlo: ooh. skyler: so we're going to have to re-label basically all 7,000 of those units before

lemonis: how you doing? i'm marcus. nick: marcus, pleasure. nick. lemonis: nick?ice to meet you, brother. this is really a small kitchen. it's tight. nick: a lot of the equipment in here is very, very dated, so we've just been kind of doing the best we can. lemonis: it's tough to work in here. nick: you get used to it. lemonis: what was strange is that i'm here around lunch time, and there's not really anybody here. as i walk around the inside of the facility, i'm underwhelmed. i can't tell if they've given up or they don't care. but i can't invest in a business that dante has neglected. what would you call these two colors? salmon and light salmon? dante: salmon. lemonis: let's the three of us go outside. and as i go around the outside of the property, i'm seeing weeds everywhere, crap hanging from the trees. the parking lot looks like garbage. now, i can be tolerant for certain things, but disrespecting hard-earned assets is not one of them, and so i'm gonna put him through the paces. what would you rate the property today, aesthetically? dante: uh, 5 out of 10?

yvonne: marcus? lemonis: yes. lemonis: sister yvonne is the head of the orphanage. she's gonna open the door to my past. ♪ don't get mad, put your money to work with e*trade's easy-to-use investing tools. (burke) we've seen almost everything, so we know how to cover almost anything. even a "gold medal grizzly." (sports announcer) what an unlikely field in this final heat. hang on... you're about to see history in the making. (burke) not exactly a skinny dipper, but we covered it. at farmers, we know a thing or two because we've seen a thing or two. ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪ (vo) visit farmers-dot-com and get a quote today. this one's for you. the heroes who won't let your disease hold you back. you inspired us to make your humira experience even better with humira citrate-free. it has the same effectiveness you know and trust, but we removed the citrate buffers, there's less liquid, and a thinner needle, with less pain immediately following injection. if you haven't yet, talk to your doctor a

lemonis: what's the good word, my man? peter: hi, marcus. ready for a boat ride? h, man. peter: alright. lemonis: are we going out to your spot? peter: we are. lemonis: you think it's going to drop again today? rick: yes. it'll drop another foot by the morning, i think. lemonis: is that mud line where the... how high the water was? rick: yep, yep. ♪ ♪ lemonis: aye-yi-yi. peter: no sign of any beer coolers? man #3: no. peter: all of our beer coolers were sitting on top of here. they're gone. this is brutal. lemonis: is this worse than you thought it was gonna be? peter: i...well, i think that's safe to say, but most of it will clean up. lemonis: you just power-wash the [bleep] out of it. peter: daunting. yeah. lemonis: i kept asking people what the backup plan was if the water didn't subside, and over and over again, they would tell me not to worry. nine weeks later, the water is still here, and i hope peter can recover quickly. the 80 people who work here can't afford this business to be closed. ♪ rick: i don't like those sky colors. lemonis: feel like now you're g

tom: hey, marcus. lemonisd to go over that tailgate trailer that you guys were working on. tom: yes. lemonis: with the waycross facility getting sorted out, i wanted to head back to tampa to see what tom and nancy were working on. i gave them the task of coming up with a new product, and them working together is important to me. tom: all right, let me pull up the file here. lemonis: and so, did you do the sketches on these? tom: yeah, i did the sketches on these. i did a -- nancy: hey, guys. lemonis: what? amber: i can't get past your khaki pants. [ laughs ] nancy: hey, do me a favor. walk through the shop there and grab the guys, okay? real quick -- i want to go ahead and pass this out and let everybody take a look at it, okay? and then we're gonna go into some [bleep] right now. you see, this is a customer-service order. there's an imaginary tammy that works for this company in one of our dealers that he will not allow me to meet! whose phone number is tammy's?! whose number is this on tammy's piece of paper

dan: hey, how you doing, marcus? lemonis: how are you? these guys to dna footwear, a popular retail chain in new york city. they're a big wholesale customer for inkkas. are you daniel? -daniel: daniel. -lemonis: i'm marcus. -daniel: marcus. pleasure. -lemonis: nice to meet you. -daniel: how are you? -lemonis: is this your store? daniel: this is my store, yeah. lemonis: supplying retailers like dna is a critical part of our business, but what's more important is to get feedback from the owner of the business and be good listeners and ask the right questions. what's the most popular seller of all of them? daniel: these did very well for us. that's the classic styles that are working. we call it the core of styles from them. lemonis: okay. what hasn't performed? daniel: this stuff. the seasonal stuff that they have -- you know, new products -- didn't take off like this one. lemonis: did you tell them that? daniel: i told them that. and that's why i said the classic should stay classic. and it's been working for us season after season. lemoni

. ♪ i'm marcus lemonis, and i risk my own money to help businesses. ve investing in american businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪ today, i'm at las vegas mini gran prix. now, i have to be honest. i love go-karting. i absolutely love it, and because i'm already a fan of nascar, the fact that i can potentially get involved in a family fun center that has karting, this looks like an amazing idea. it's unbelievable the size of this property. the first thing that appeals to me the minute i drive onto this property, it's the real estate itself, and any time you can get one track of land that's this big next to a major road, it looks like it could be a solid investment. ♪ after walking the parking lot, i see trash on the ground, old tires. flags are ripped. the parking lot looks unkempt. there's these old motors just laying in the grass. it just feels like nobody cares. wo

-lemonis: hey. i'm marcus. corey: i know who you are. i'm corey. it's nice to meet you. onis: nice to meet you. corey: yeah, yeah, yeah. this is my wife. lemonis: how are you? nice to meet you. you're the boss? corey: that's laurie, she's a hugger. lemonis: who's the boss? laurie: he is the boss. he's the main -- he's the main... -corey: i don't know. -laurie: yes. -lemonis: hi. how are you? -carlos: hey. how are you? lemonis: good. what are the types of bagels that you have? carlos: 13 kind of bagels, you can show them behind me. lemonis: i'm gonna have everything bagel. what do you sell one bagel for? -corey: $1.29. lemonis: what does it cost to make one bagel? corey: about 10 cents. -lemonis: in materials? -corey: in materials. lemonis: and another 10 in labor? corey: exactly. lemonis: so that's part of the beauty of being in this business. -corey: of course. lemonis: it's high margin. take your half. corey: okay, thanks. laurie: [ laughs ] man: what can i get for you today? laurie: now, i have a bagel every single day. corey: it's a good bagel. if it doesn't hurt here

lemonis: i'm marcus. charlotte: nice to meet you. lemonis: nice to meet you.rlotte: thanks for coming. skyler: skyler. nice to meet you. lemonis: nice to meet you. and are you the only owner? no. so, i own 90%. charlotte owns 7%, and skyler owns 3%. lemonis: and what are your roles here? charlotte: i'm the creative director. lemonis: so, all of the designs? charlotte: yeah. i oversee all of it and come up with all the ideas. skyler: so, i'm the c.o.o. i also, basically, take on a lot of the c.f.o. responsibilities. so...i've been doing a lot of the... lemonis: that's an interesting crossover. skyler: it is. it is. lemonis: as the finance person, you're the steward of the assets, which includes knowing what's there, how much it is, where it's moving, how to track it. how do you actually do a physical count? matthew: we did count, and it was a little messy 'cause we don't bar code. lemonis: but you need bar coding so you know what the hell you have. skyler: that'd be great. lemonis: can you guys pull the different products you have, so i can just understand... m

i'm marcus lemonis, and i risk my own money to help businesses. i love investing in american businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪ i was contacted by a miami-based former lawyer named ana quincoces. she has a marinade and sauce company called skinny latina. ana started the business 6 years ago, but so far, she hasn't been able to make the brand bigger than a regional product. the sauce and marinade industry is a gigantic opportunity, but i have two primary questions. number one -- what makes this sauce stand out in a crowd? and number two -- is this a real business, or is this just a side-hustle? woman: everything else was on top of it, right? for the barbecue. lemonis: hi, everybody. ana: of course i would meet you with this on. lemonis: that's all right. how are you? i'm marcus. nice to meet you. all right, so, i want to go through the process of how it's ma

yvonne: marcus? lemonis: yes. ng ] lemonis: sister yvonne is the head of the orphanage. she's gonna open the door to my past. you got your own car, with your own insurance. no more driving that old hand-me-down. did you trade it in? my parents handed it down to my little brother. - you ready? - yea. surprise! no. not beige betty! you guys can't do this to me, seriously!? that car is like a rite of passage. how do you expect me to drive this? just turn the key...and yea, it's just uh, automatic, dual cupholders. go with the one that's here to help life go right. state farm. introducing ore-ida potato pay. where ore-ida golden crinkles are your crispy currency to pay for bites of this... ...with this. when kids won't eat dinner, potato pay them to. ore-ida. win at mealtime. potato pay them to. i have moderate to severe pnow, there's skyrizi. ♪ things are getting clearer, yeah i feel free ♪ ♪ to bare my skin ♪ yeah that's all me. ♪ nothing and me go hand in hand ♪ ♪ nothing on my skin ♪ that's my new plan. ♪ nothing i

lemonis: okay. barb: thank you, marcus. ♪ lemonis: what's up? barb: hi, marcus. how are you? monis: is this your commercial setup? kurt: it is. lemonis: any time i go and invest in a business, i'm looking for the people, the process, and the product. i clearly love the people, and the product is amazing, but it's still unclear to me what the process is, so i wanted to visit their commercial kitchen to understand how they develop ideas and how they bring them to market. kurt: so because the oat milk market is really growing... lemonis: yeah. kurt: ...you know, there's some that we've worked with before. these guys are local, so they're willing to kind of work with us on, like, size. lemonis: califia is in california. kurt: they're here in l.a. lemonis: you got a hibiscus, a green, a coffee, and a thai. what's the next flavor? kurt: i have an ube latte kegged and ready to go. lemonis: that [bleep] is purple. kurt: yeah, so you see how that comes out. lemonis: feel like i'm drinking barney. [ laughter ] is there oat milk in here? kurt: that one is almond and coconut. that's what

lemonis: how are you? i'm marcus. megan: hi, marcus. it's a pleasure to meet you. ice to meet you. matt: here you go. megan: thank you so much. lemonis: why do you choose delivery as opposed to going to a dispensary? megan: i choose it for convenience. i'm a parent. i can't always go to a dispensary. if a kid's with me, that's impossible. lemonis: right. megan: i also like the fact that it's discreet if it needs to be. lemonis: megan dooley fisher told me she uses cannabis to treat the pain she suffers from her auto-immune disease. and she uses a lot. how long will this last you? megan: okay. well, i'm probably a far heavier user than almost anybody out there. lemonis: okay. megan: this is 250 milligrams. i could eat this right now and go on with my day. you would never know anything. lemonis: 250 milligrams? megan: i'll eat that whole bag. lemonis: okay. so, i've never used. how much could i have? megan: i would say that you wouldn't even have one of these. you would have to start with a 2.5 milligram. lemonis: and you could eat this whole bag? megan: yeah, i could

lemonis: amanda, marcus. amanda: hey, marcus. and it looks like you guys got ransacked. what the...? geez, what did i...? at philof cream cheese.w what makes the perfect schmear you need only the freshest milk and cream. that one! and the world's best, and possibly only, schmelier. philadelphia. schmear perfection. so i started looking on linkedin. i found a role at this amazing school. i applied, and landed the job. i love sharing what young women are capable of. i applied, and landed the job. so josh, you going for our drive safe and save discount? ♪ yup, using the app. driving safe. heh. you wanna go? wanna go bro? hey, uh, do not mess with my discount. woooo! you could save up to 30%. let's go! nice to meet you, go get 'em tiger! woooo! sounds like you've got this? yeah. definitely. get a discount up to 30% with drive safe and save™ from state farm. ♪ me-ee-ee ♪ ooh-ooh-ooh it's taylor swift! with the capital one savor card you earn 4% cash back on dining and 4% on entertainment. so when you go out, you cash in. what's in you

. ♪ lemonis: i'm marcus lemonis, and i risk my own money to help businesses. ve investing in american businesses. woman: people are here because i care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." hatbox is a local hat store in downtown austin and it specializes in any kind of hat. literally any kind of hat that you can think of. now, we know that the accessory business is a fast growing business but to have a whole business just on hats -- i was intrigued by it. ♪ jaron: hi. how are you? lemonis: hey, good. how are you? jaron: i'm jaron. lemonis: jaron? jaron: yes, sir. lemonis: nice to meet you. i love your hat. jaron: thank you. lemonis: this place is bigger than i thought it was going to be. got to love hats if you work here right? jaron: yes, you do. lemonis: i felt like i was on main street in disney world and i walked into one of the, like, attractions, and i was greeted by a guy who looked like he was from the 1950s. i'll give them

vinny: thanks, marcus. lemonis: see you in a few weeks. vinny: okay. whoo! : nice to see you, brother. i'm taking vinny to beyond green, which is a biodegradable company that makes things like storage and shopping bags, and i want to see if they could actually make a biodegradable tap so that when the coconut gets thrown in the garbage, it actually totally biodegrades. so what is this? is this it? veejay: yes. lemonis: and how does it happen? do you melt it? and what does it cost to manufacture this? veejay: at maximum, for 25 cents apiece. lemonis: and what do you currently buy your taps for? vinny: we're in that same range. lemonis: to make a smart environmental business decision that has a price difference of essentially nothing, well, there's no question about it. we're moving forward with the biodegradable one. so you and i are gonna work on how the presentation of the product is going to work, how a licensee would understand, what's the steps to actually get somebody to actually buy off on, okay? let's go. vinny: alright. sounds good. ♪ lemonis: i'm gon

lemonis: i'm marcus lemonis, and i risk my own money to help businesses. ve investing in american businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." i'm in atlanta, georgia, and i'm on my way to perimeter mall, and i'm here to see macaron queen, which is a very small start-up in the dessert space. it's clear to me that macaron queen has a good business model on a small scale, but this particular product possesses all the qualities needed to actually become a direct-to-consumer product and a big wholesale product. they want to grow, but they want to grow profitably. woman #2: a princess cake, two of those crème brûlées. lemonis: i love french macarons. i would almost call myself a macaron snob. nina: hi! lemonis: i'm marcus. nina: hi, i'm nina. lemonis: nina? nina: yes. finia: pleasure to meet you. finia. lemonis: are you mom? finia: yes! lemonis: okay! this is a really beautiful disp

lemonis: i'm marcus. caity: thanks for coming. monis: so you're really the person that runs this business? caity: yes. lemonis: okay. caity: but with the help of an amazing team. lemonis: do you guys sell online? jessica: we do. lemonis: how much does the web do? caity: it varies. we're really trying to increase web sales, but right now, year to date, our average is about $2,700 a week, and our goal is more like $5,000 a week. lemonis: oh! jessica: speak of the devil. monica: you guys, i am so sorry. hi. lemonis: how are you? monica: you're really cute. lemonis: nice -- thank you. but you're really late. monica: i said i was sorry. lemonis: i'm kidding. jessica: [ laughs ] lemonis: talk to me about the store. what are you thinking about? monica: this store and the website are both extensions of my home. lemonis: everybody said you don't spend much time here. monica: i don't. lemonis: why? monica: because my job and my kids are in los angeles. lemonis: makes sense. hello, ladies. welcome to monica potter. monica: hi. lemonis: come o

lemonis: what's happening? i'm marcus. taylor: what's up? taylor. nice to meet you. monis: taylor, nice to meet you. parker: parker. good to meet you, yeah. lemonis: so, is this your house? parker: yeah, i live here. taylor: this is the place of residence. lemonis: where's the office? taylor: right here. lemonis: and what is this batmobile? taylor: this is a car that i made a bet with a big youtuber that if he could sell 20,000 pairs of socks, i'd give him my car. he ended up selling like 18,000 pairs, and it brought him like $500,000 of revenue. i got to keep the car. lemonis: what do you when it rains? taylor: umbrella. nah, i just take an uber. lemonis: so, this is the headquarters? taylor: this is it. we'll do a couple million dollars out of here. here's a box of socks. so, it would be nine pairs. lemonis: what's one pair of socks sell for? taylor: depending how discounts -- we always have discounts floating -- they sell for anywhere from $7 to $15. lemonis: and what's the cost? taylor: it's $2. lemonis: what does the box sell for? taylor: that sells for 100 bucks

i'm marcus lemonis. ♪ ♪ lemonis: everybody's very nervous.rvous about how i'm gonna react. i was born there. i lived in an orphanage. i don't know how i got there or where i came from. but i always had this dying curiosity. what part of that culture or heritage, if any, influenced the way i think. and i'm dying to know. i'm marcus lemonis. 44 years ago, my parents adopted me from a beirut orphanage. they took me out of lebanon and brought me to the u.s. since then, i haven't been back. flight's on time. man: yes. lemonis: thank you. ♪ now, i've made a huge decision.

i'm marcus lemonis. [ music continues ] around little owego, new york.ton crew left at all the stations. keith morrison (voiceover): back then, sue mulvey was a senior investigator with the new york state police. she took the call the morning of september 12th. what'd you do? i sent two investigators over to talk to calvin harris, and i sent a uniform trooper up to the house. keith morrison (voiceover): cal harris opened up his house to them. he said, "whatever you need. look wherever you need to look. you have carte blanche. i want this to be solved. i want to know what happened." keith morrison (voiceover): that morning, investigator mulvey knew only this-- she had a missing person case on her hands, and with luck, it would resolve itself speedily as many do. we kept hoping, as everyone did,

i'm marcus lemonis. this summer, i traveled to l.a...re ending prohibition and we're mainstreaming pot. ...and the desert. did the vote passing increase the odds of you becoming a billionaire some day? absolutely. now i've come to where it all began and where the money is pouring in. so all the real estate you work on is for the marijuana industry? yeah. it's going to be a huge market. california's now the largest legal marijuana market in the world. will the feds step in and try to stop it, or is it time for me to invest? ♪ my journey began on the avenue of the giants, a magical drive through the largest stand of untouched redwood trees in the world. welcome to marijuana country -- humboldt county, california. people have been growing pot up in the hills here since the '60s. it turns out some of them are still at it. but if you want to meet these pioneers of pot, and trust me, you do, you have to work for it. think over the river and through the woods, and then some. it took me half an hour to drive just six miles of unmarked dirt roads

lemonis. -how you doing? marcus.eight casinos on fremont street that offer a little less glitz and apparently a lot more for your buck. this place is way different than i thought it was gonna be. -really? -it's got good energy. -it's packed. -yeah. -is it always this packed? -yeah, pretty much. i mean, here's a great stat for you. 43 million people visit las vegas. 24 million people visit the fremont street experience. this is definitely a destination spot. ♪ one reason why downtown is so popular? its mix of the old and the new. at the d, there are go-go dancers who also are licensed to deal cards... bartenders who also entertain... i think it's the longest bar west of the mississippi. -if you add 10 more feet -- -believe me. every linear foot means something. ...and a casino that spans two floors. downstairs is fast-paced, filled with energy... while upstairs is a little more chill, a throwback to the casinos that once made downtown famous. it feels different here. it feels old-school. it feels authentic. and i thin

>> my name is marcus lemonis, and i fix failing businesses. don't know how you run your business this way. i make tough decisions. i can tell you for damn sure, you're replaceable. and i back them up with my own cash. there's your check. it's not always pretty. everybody's working hard, not just you. but this is business. >> i was just gonna try to stop you in your tracks. >> you'll never to stop me in my tracks. i do it to save jobs, and i do it to make money. >> ching-ching. >> this is the profit. [upbeat music] ♪ worldwide trailers designs, builds, and sells concession trailers, mostly to food vendors. tom etheridge and nancy pappas started the company in 2001, and took it from a backyard start-up to a multimillion dollar business. >> you got 50%. i got 50%. >> tom and nancy were a couple, and although their relationship came to an abrupt end three years ago, they have continued to work together. >> working with nancy is difficult. nance, you never agree with anything i say anyway, so what's the point? >> i not only run the company, but i a

i'm marcus lemonis. trevor:: we're flex watches.fit"... we make watches that give back. s: at an l.a. watch business with a powerful mission... travis: each color represented a different charity. lemonis: ...the owners have lost their way, and now they're losing time. how much longer could you keep the business open? travis: another few months. [ sighs ] lemonis: their branding is unfocused. this is a total mess. there's no signage. there's no point-of-purchase material. there's nothing. their process is rushed. feels like a high-school art project. and a painful tragedy has them questioning their purpose. travis: you're allowed to talk about the fact that we did charity and -- trevor: that is not our direction. travis: let's be honest. trevor: stop cutting me off. travis: this is who we are! lemonis: if i can't help these guys return to their roots... so you did $1 million with the watches, and then you're like, "that's too much." brad: if it's not broke, don't fix it. lemonis: ...this business will stop ticking for good. travis: walk away, then. lemonis: my name is marc

lemonis: my name is marcus lemonis. on my show, "the profit," i invest my own money