lemonis: okay, guys, thank you. matthew: see you, marcusre before? matthew: never been to cooper. lemonis: oh. matthew: i've been to the other one, you know, the la mart? lemonis: this is far more contemporary. matthew: that's what i've heard. lemonis: trade shows have been one of the single biggest investments for matt and the casery, but they don't seem to get much out of them, and i want to really understand why. so, today, we're at brand assembly. it's a trade show for high-end fashion brands. matt's had a sales rep there for 2 days now, and so, i want to check in with her directly and get honest feedback about what she's seeing and how she feels about it. how's it going here? angela: it's good. it's a little bit slower, just 'cause we're newer. we don't know all the buyers yet. lemonis: how much did it cost to come here? angela: i actually don't know that information. lemonis: okay. angela: yeah. lemonis: and so, how much do you have to sell to make it worthwhile? angela: i actually don't know that information, either. lemonis: okay. a

i'm marcus lemonis, and i risk my own money to help businesses. i love investing in american businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪♪ i was contacted by a miami-based former lawyer named ana quincoces. she has a marinade and sauce company called skinny latina. ana started the business 6 years ago, but so far, she hasn't been able to make the brand bigger than a regional product. the sauce and marinade industry is a gigantic opportunity, but i have two primary questions. number one -- what makes this sauce stand out in a crowd? and number two -- is this a real business, or is this just a side-hustle? woman: everything else was on top of it, right? for the barbecue. lemonis: hi, everybody. ana: of course i would meet you with this on. lemonis: that's all right. how are you? i'm marcus. nice to meet you. all right, so, i want to go through the process of how it's m

kristin: thanks, marcus. lemonisy. ♪♪ back at the warehouse, kristin has been doing an amazing job managing the inventory. kristin: so i did $20,000 the first two days, and then yesterday, i probably sold another $10,000, so it's probably like 40 grand all-in. lemonis: have you been able to order raw materials that solve our cold products? kristin: yes. lemonis: great. and ben is staying focused on the development of the new products. natalie: this is all the individual ingredients. ben: wow. lemonis: so he's back at agilex, finalizing the scent and candle line. natalie: okay, i'm going to make this one 6%, okay? ben: yeah, i love it. lemonis: and completing the designs for the wallpaper and wrapping paper. ben: so this would be, "make a wish. it's your birthday." lemonis: these are excellent. ben: yeah, thanks. ♪♪ lemonis: although it's going to take a while for the newly created products to go into production, i wanted to start to generate some revenue, so i've set up a huge opportunity with the harper group. the h

lemonis: i'm marcus. nice to meet you. erik: nice to meet you. it's kind of a slower event, but it'll work out pretty good. lemonis: small businesses rarely have the budgets to do big marketing campaigns. so taking over a corner where you can pass out samples and brochures and talk to customers about your product, it's a good idea. so, how many customers do you have in total? erik: we have a total of we have 3,000 in the system. lemonis: and how long does a typical customer stay? erik: about three months. lemonis: so, your typical customer stays three months? erik: yeah. now, i have customers for life. lemonis: i want to see you do your marketing thing. erik: yeah. 20 new clients this week. lemonis: let me see it. make it happen. erik: [ laughs ] so, chicken and spinach, or do you want gourmet, delivered health food? there's two servings to anack for $7.50. diana: if there's any type of allergy, we can actually help you with that. erik: hello, dessert samples. key lime pie? lemonis: erik's idea of healthy eating is a great one. but the message he'

lemonis: i'm marcus. caity: thanks for coming. lemonis: so you're really the person that runs this business? caity: yes. lemonis: okay. caity: but with the help of an amazing team. lemonis: do you guys sell online? jessica: we do. lemonis: how much does the web do? caity: it varies. we're really trying to increase web sales, but right now, year to date, our average is about $2,700 a week, and our goal is more like $5,000 a week. lemonis: oh! jessica: speak of the devil. monica: you guys, i am so sorry. hi. lemonis: how are you? monica: you're really cute. lemonis: nice -- thank you. but you're really late. monica: i said i was sorry. lemonis: i'm kidding. jessica: [ laughs ] lemonis: talk to me about the store. what are you thinking about? monica: this store and the website are both extensions of my home. lemonis: everybody said you don't spend much time here. monica: i don't. lemonis: why? monica: because my job and my kids are in los angeles. lemonis: makes sense. hello, ladies. welcome to monica potter. monica: hi. lemonis: come

petros: nice to meet you, marcus. lemonis've been in the chocolate business for how many years? -george: almost 40 years. lemonis: and how long ago did you meet? eleni: 39 years ago. he was in greece. lemonis: oh, you were in greece. who are these pictures of? -zoe: that's my mom's parents. petros: yeah, and a little push cart in baltimore. zoe: in baltimore, where they were hand-rolling chocolates, and my dad came over. he learned the trade. george: i love to work for my kids. lemonis: it's nice to have your children support you. george: oh, yes. i think that's the most important, to love each other. lemonis: this place is -- it got a lot bigger. -petros: yeah, right. -lemonis: it goes back even -- petros: it goes back farther, yeah. lemonis: holy... petros: this is the kitchen, where we manufacture everything. lemonis: oh, my gosh. i just want to see the process. petros: so we're boiling the cream, and we have our raw chocolate, a little butter. lemonis: can i stir it? oh, yeah. petros: so this is gonna cool. after it cools

. >> reporter: miami community leader, tv host and camping world ceo marcus lemonis has pledged a $100,000eward for anyone with information that leads to the arrest of those responsible. separately crime stoppers and the miami atf are offering a $30,000 reward. >> we will bring all those responsible for these heinous crimes to justice, and we will work together to break the cycle of violence. >> reporter: miami-dade county determined to get this cycle of gun violence in their city under control. >> we're investing in our young people, particularly those that have been disinvested in and disenfranchised from the process, left behind. none of them are born with ak-47s in their hands. none of them are born killers. >> reporter: investigators tell us that a lot of this stemmed from an ongoing rivalry between two groups. even that back and forth on social media played a role here. here at the hospital, we are still seeing family members coming and going, just hoping that their loved ones will be okay. in miami, leyla santiago, cnn. >> the mayor of miami-dade county says that video showing the g