i'm marcus lemonis, and i risk my own money to help businesses. in american businesses. woman: i just don't want anything to really change. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." [ up-tempo music plays ] james: i'm james with james' gourmet pies, and we make the world's best gourmet sweet potato pie, and we want to serve it to the world. i started james' gourmet pies in 2017. these sweet potato pies are inspired by my grandma, and we used to sell them at churches, farmers' markets, and we grew from there. the minis are only two for $5. thank you. appreciate you. lemonis: while james sells his pies at local farmers' markets, he dreams of taking his pies nationwide. james: my vision for james' gourmet pies is to get sweet potato pies out to every family that i can. lemonis: currently, james has had great success with his local enterprise, but he feels it's now time to scale for bigger peaks. and that's where i come in -- o

lemonis: how you doing? i'm marcus. nick: marcus, pleasure. nick. lemonis: nick?e to meet you, brother. this is really a small kitchen. it's tight. nick: a lot of the equipment in here is very, very dated, so we've just been kind of doing the best we can. lemonis: it's tough to work in here. nick: you get used to it. lemonis: what was strange is that i'm here around lunch time, and there's not really anybody here. as i walk around the inside of the facility, i'm underwhelmed. i can't tell if they've given up or they don't care. but i can't invest in a business that dante has neglected. what would you call these two colors? salmon and light salmon? dante: salmon. lemonis: let's the three of us go outside. and as i go around the outside of the property, i'm seeing weeds everywhere, crap hanging from the trees. the parking lot looks like garbage. now, i can be tolerant for certain things, but disrespecting hard-earned assets is not one of them, and so i'm gonna put him through the paces. what would you rate the property today, aesthetically? dante: uh, 5 out of 10? l

lemonis: how you doing guys? marcus. jack: jack hays. nice to meet you. : jack, how are you? -jeremy: jeremy felt. jed: jed hays. nice to meet you. lemonis: how are you? father-son? -together: yes. -lemonis: very good. and so, what's the plan here? maybe you guys could give us a summary and we could walk it? jed: yes. those buildings there, that's t.j. maxx. they're gonna open in the next few months. lemonis: let's walk the space. it's a construction site. what are they asking a foot? -jed: $777. lemonis: that's pretty strong. how many square feet? jed: 3,000. lemonis: so, over $230,000 a year? divide that by 12, you're talking about 18 grand a month? a good rule of thumb is that a restaurant's rent shouldn't exceed more than 8% of its total revenue. with an $18,000 rent factor, the restaurant would have to do at least $225,000 a month in sales. standard's current restaurant does about $100,000 a month in sales. if we were to open up a new location like this one, we would have to more than double our business. how many people live within 1 mile, 5 mile, 10

lemonis: i'm marcus. ryan: i'm ryan. lemonis: ryan, nice to meet you. marcus. wendy: hi, marcus. i'm wendy. lemonis: wendy, nice to meet you. you have a big smile. wendy: you know, it's an exciting moment. ryan: that's my son. lemonis: hi there. nice to meet you. alphus: i'm alphus. lemonis: alphus? alphus: yes, sir. lemonis: that's an awesome name. where are you from? alphus: kenya. but i'm american now, so a little bit of both. lemonis: is this the showroom? wendy: yes, this is our showroom. or a little hole in the wall nook. lemonis: so is this an example of a piece? ryan: yeah, yeah, this is. we do custom furniture -- residential, commercial, and we specialize in murphy beds and barn doors. lemonis: what is this piece? ryan: a murphy bed that folds open. let's leave that one. don't pull it, don't pull it! lemonis: hold on, guys. [ laughter ] relax a little bit. what is this? ryan: it's another wall bed. lemonis: does this come down? ryan: oh, no. we just don't have a mechanism in some of these. the ones that we do have a mechanism is the back one. le

i'm marcus lemonis and i risk my own money to help businesses. nvesting in american businesses. woman: i just don't want anything to really change. lemonis: it's not always easy, but i do it to create jobs. i do it to make money. we have a deal? let's rock and roll. man: yeah! [ cheering and applause ] lemonis: this is "the profit." gwen: how are you guys doing? woman: this is a blt fan. fifi: you won't be disappointed. i promise. woman: ♪ working my fingers down to the bone ♪ ♪ i've been building my kingdom up on my ♪ lemonis: best friends fifi and gwen quit their very good jobs to follow their dreams of opening up a crab restaurant in 2014. woman: two honey butter cornbreads. fifi: i initially wanted to open a crab restaurant just because i loved crab, and there wasn't any crab restaurants in new york at the time. gwen: crabby shack is your destination for all things crab. the seafood is astronomical. woman: ♪ ooh-hoo, make you a believer ♪ ♪ you-hoo gotta dig a little deeper ♪ gwen: do we have, um, lemon juice defrosted? i can be bossy. fifi: i

marcus. thomas: understood. lemonis: i'm marcus lemonis, and i risk my own money to help businesses. inesses. woman: people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪♪ thomas: i'm thomas schiffer, owner, business partner, head pizza nut. my hope is that marcus will be able to figure out how to scale this, and it's in every city in america. lemonis: for thomas, personal issues have interfered with his business goals. thomas: your whole life gets hijacked by this business and your commitment to it. my ex is out of state. i didn't see my kids for two years, so i had to leave l.a. lemonis: moving to oregon four months ago to be with his children required him to rely more heavily on his business partner. lilia: my name is lilia mead, and i am part owner of grey block pizza. my intention was to be a silent partner, as in like zip. zero restaurant experience. zero pizza experience. he is up in oregon, being a dad. yeah, i run this place. ♪

kristin: thanks, marcus. lemonis: so i did $20,000 the first two days, and then yesterday, i probably sold another $10,000, so it's probably like 40 grand all-in. lemonis: have you been able to order raw materials that solve our cold products? kristin: yes. lemonis: great. and ben is staying focused on the development of the new products. natalie: this is all the individual ingredients. ben: wow. lemonis: so he's back at agilex, finalizing the scent and candle line. natalie: okay, i'm going to make this one 6%, okay? ben: yeah, i love it. lemonis: and completing the designs for the wallpaper and wrapping paper. ben: so this would be, "make a wish. it's your birthday." lemonis: these are excellent. ben: yeah, thanks. ♪♪ lemonis: although it's going to take a while for the newly created products to go into production, i wanted to start to generate some revenue, so i've set up a huge opportunity with the harper group. the harper group is one of the foremost rep groups in the marketplace. are you ready to go in? ben: i'm

i'm marcus lemonis, and i risk my own money to help businesses. ting in american businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪♪ i was contacted by a miami-based former lawyer named ana quincoces. she has a marinade and sauce company called skinny latina. ana started the business 6 years ago, but so far, she hasn't been able to make the brand bigger than a regional product. the sauce and marinade industry is a gigantic opportunity, but i have two primary questions. number one -- what makes this sauce stand out in a crowd? and number two -- is this a real business, or is this just a side-hustle? woman: everything else was on top of it, right? for the barbecue. lemonis: hi, everybody. ana: of course i would meet you with this on. lemonis: that's all right. how are you? i'm marcus. nice to meet you. all right, so, i want to go through the process of how it's made. i would

. ♪♪ i'm marcus lemonis, and i risk my own money to help businesses. nvesting in american businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪♪ today, i'm at las vegas mini gran prix. now, i have to be honest. i love go-karting. i absolutely love it, and because i'm already a fan of nascar, the fact that i can potentially get involved in a family fun center that has karting, this looks like an amazing idea. it's unbelievable the size of this property. the first thing that appeals to me the minute i drive onto this property, it's the real estate itself, and any time you can get one track of land that's this big next to a major road, it looks like it could be a solid investment. ♪♪ after walking the parking lot, i see trash on the ground, old tires. flags are ripped. the parking lot looks unkempt. there's these old motors just laying in the grass. it just feels like nobody cares. woma

lisa: hey, marcus. lemonis: hi. ing. heather: right. okay. lemonis: do you like the fact that it's in a box like this or no? heather: i don't see why not, because you can actually see what it is. freedom no pull harness -- it says exactly what it does. for this product, it's perfect. it's not perfect for my product. lemonis: so what is the right thing for your product? heather: that's a -- that's a good question. i mean, still thinking about what would -- what would be a good fit, 'cause it requires more than just throwing it on the dog. with ours, it just requires a little bit more patience and training. lemonis: really? lisa: this requires some training and thought and patience with it, too. it's still a training tool. heather: in my expertise, i would tell you, it's a lot easier to put a harness onto a dog than it would be to put a head collar onto a dog. lemonis: are you saying that we, as pet owners, are going to be turned off? heather: potentially, by the concept of training based. lisa: but they're looking for

sammy: marcus, i don't want you to feel that way. lemonis: i do feel that way. it right, marcus. i-i promise. lemonis: honestly, i think we have to close. sammy: [ sighs ] (vo) at t-mobile for business, unconventional thinking means we see things differently, so you can focus on what matters most. whether it's ensuring food arrives as fresh as when it departs. being first on the scene, when every second counts. or teaching biology without a lab. we are the leader in 5g. #1 in customer satisfaction. and a partner who includes 5g in every plan, so you get it all. without trade-offs. unconventional thinking. it's better for business. lemonis: honestly, i think we have to close. tranchina: i mean, how long you talking about closing for? lemonis: i don't know. however long it takes. look, three days ago, i thought we could fix the process and improve the food. but honestly, it's gonna take way more than that. if we really want to set the standard -- and i truly believe we can, 'cause these guys have the heart and the passion -- then we're gonna have to tear this place

i'm marcus lemonis and i risked my own money to help businesses. nvesting in american businesses. woman: i just don't want anything to really change. lemonis: it's not always easy, but i do it to create jobs and i do it to make money. we have a deal? let's rock and roll? this is "the profit." ♪♪ jill: we make the cocktail in a bottle. it's ready to go. just easy peasy. my husband and i started the business in 2011. we have 1,100-square-foot facility. it's small. but we sell to whole foods, costco, total wine, safeway. lucky, save marts, and a lot of smaller stores. we were featured in "oprah" magazine. it was very exciting. lemonis: this business is at a real crossroads and it's time they decide whether they want to stay local or expand across the country. it may do well in this tight area in california, but is it going to work in texas and new york city? i don't think so. that's where i come in. but as so often with generational businesses, the lines get blurred and people aren't always pulling in the same direction. jill: my oldest son would beg t

. ♪♪ i'm marcus lemonis and i risk my own money to help businesses. nvesting in american businesses. woman: i just don't want anything to really change. lemonis: it's not always easy, but i do it to create jobs. i do it to make money. we have a deal? let's rock and roll. man: yeah! [ cheering and applause ] lemonis: this is "the profit." ♪♪ chris: i'm chris jaussi. this is jamie. jamie: i'm jamie jaussi. chris: and we build kit homes. we prefabricate panels and components in a factory here. that way, when we get to the job site, we can set it up and it goes a lot quicker. lemonis: zip kit is an innovative and exciting home building company and chris and jamie, the owners? they're rapidly changing the way people think about homes. chris: the demand is like off the charts. like we can't keep up with the demand. we have like 1,000 people on a waiting list. lemonis: but, in some cases, maybe too rapidly. we've been in and out of the construction industry for like 25 years, however, it's been a little bit of a challenge. jamie: to build more homes is our go

i'm marcus lemonis, and i risk my own money to help businesses. ting in american businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪♪ mindy: i am mindy waite, and i am the c.e.o. and one of the founders of harvest lane honey. we manufacture all the hives and woodenware for backyard beekeeping and we sell everything that they need from the bees to the equipment to the protective clothing. lemonis: like most businesses, harvest lane honey's business was born out of necessity. mindy: my husband and my mom were like, "hey, let's be beekeepers." rhonda: mike and i are the other half of the business. jason and i just wanted to pollinate the world. mindy: we have 34 employees working for us, but it literally started in our garage in 2008. from there, it's just grown rapidly. and we're in all 50 states and we're in six different countries throughout the world. lemonis: but as the b

ryan: alright, marcus. lemonis: be in touch. congrats. wendy: thank you. ♪♪ ♪ >> hey there "options action"s fans, i'm melissa lee coming to you live from the nasdaq market side in new york we've got a busy show coming your way here's what's on deck. >> order up. mike khouw is looking his chops as this restaurant gets ready to report earnings, just don't fill up on bread sticks he's laying out a real appetizing trade plus, the chart master says when the chips are down you buy some more why carter worth sees a breakout building for one semi name and later, red alert tony zhang is flagging some down side in the defense stocks how he's protecting himself from the fallout. it's time to risk less and make more "options action" starts right now. >> let's get right to it the semitrade getting fried. the etf dropping nearly 2% carter says one chip is about to rip. carter, take it away >> what we know is bad week, transports down. industrials down banks down most sectors down. the philadelphia semi-conducting index putting in a green week. let's l

ryan: alright, marcus. lemonis: be in touch. congrats. wendy: thank you. ♪♪ lower manhattan starts now. lows now. \s >>> nice and comfortable, clear sky, a brilliant-looking tuesday. ♪ >> a plane has just crashed into the world trade center. >> hijacked american airlines flight 11 from boston to los angeles. >> another one just hit. >> crashing into the second tower. what is going on >> we're looking at live pictures of the pentagon. >> there was a third plane that hit the pentagon, america apparently under attack. every aircraft has been ordered to land immediately. >> the faa has banned all takeoffs. >> another explosion. >> oh, my god. >> one of the twin towers has collapsed. >> security forces have reported another plane hijacked, a plane going down in the pittsburgh area. >> we have an enormous explosion. >> the building just collapsed. >> the world trade center is no more >>> 20 years ago tomorrow. good evening i'm shepard smith. two decades, yet those images bring badge every emotion. katy couric breaking the news, lester holt anno

ryan: alright, marcus. lemonis: be in touch. congrats. wendy: thank you. ♪♪ righ >>> somebody killed gabby petito now to find out who and how. i'm shepard smith. this is "the news" on cnbc it was homicide. the coroner confirms gabby petito was killed. the new turn in the now criminal investigation and the added pressure to find her missing boyfriend. we're live where the search is happening now. president biden addresses the u.n. general assembly for the first time. >> for the first time in 20 years that the united states is not at war we've turned the page. >> his call for global unity i believe we must work together as never before and his veiled message for america's biggest competitor a covid treatment shortage nationwide monoclonal antibody infusions in high demand and one state moving to make it off limits for the vaccinated. >>> cutting edge tech that could soon help your phone track your mental health, detecting depression, anxiety and even cognitive decline. investigating the botched kabul drone strike the fire fight to save the