. >> up next, booktv sat down with george washington university professor marcy norton to discuss her book, "sacred gifts, profane pleasures." this is about 20 minutes. >> george washington professor marcy norton, where did snickers bar and mara broke him from? >> well, we have to go way back in time, tobacco and chocolate are both native to the americas. and were developed by indians. tobaccos in the distant past several thousand years b.c. and a cow which is the raw central ingredient to chocolate, likewise, made about 3000 b.c. and so they were central to native americans and when europeans had no knowledge of that until they arrived starting with columbus in 1492. and went from their. >> how would they use in these ancient cultures? >> so, tobacco was used in a whole multitude of ways. smoked, cigars, pipes, sort of cigarette like substances also use topically as medicines, snuffed through the nose. in the most. a whole host of applications, sword bearing depending on the region. chocolate had a more restricted domain. so what really important is to remember is that it was a bever