times" reporter, professor of media and public affairs at the george washington university, margaret carlson, columnist for bloopberg news and washington editor of "the week" magazine and matthew contenenti author of the book "the persecution of sarah palin." steve roberts, sarah palin deserve this avalanche of coverage or she boosts ratings and web traffic? >> sarah palin in many way this is is unusual that the main stream media, the lamestream media. she's created her own network, pnn, palin news network. robert gibbs the white house press secretary saying she sits up there in alaska, issues. the tweets and we have to react to her. >> we don't have to react to her. we choose to. >> he feels he has to react to her. pnn is not really the story. she's really oprah. you know, that's what she's become with her own tv show, her own book. i mean, except oprah is not running for anything except queen. >> it helps to have fox news as a platform and margaret carlson i want to play sound from a radio interview that governor palin did with the bob and mark morning show in anchorage asking about the cu