on this addition of "bloomberg big decisions," margaret keane. vid: welcome to "bloomberg big decisions." margaret: thank you for having me here. david: you spun out ge capital. looking back now, is your business better off on its own? margaret: i am so excited. one of the things we have been able to do is focus who we are and make the decision from an investment perspective on what is most important to our partners. we can really focus on the most innovative technology out there and change the vision of our company going forward. david: it was more of a conglomerate. where the strength and possible drawbacks margaret: i think the strengths are we know this is not inside and out. as we know it inside and out. we have been through many cycles. the most important thing is we are a business-to-business company delivering for partners in a specific segment. for us, it is the expertise we can bring. now on our own, the positives are really taking what we know and leveraging that talent and innovation to focus on that for the future. the challenges of b

s margaret keane right the retailers can move in the digital area?is room for digital retail and we talked about what's happening with e commerce but 80% of sales happen in a physical retail store. and as we look across the retail landscape we see people improving their business and being successful in this environment. we see really four things retailers who are successful in this environment do. first they create a retail store experience and give her a reason to shop. for example if you were to go to alta or flora, it's an experience to learn and explore and try product and they've been successful in sending off the amazon threat for that reason. the second thing is create a compelling loyalty program and build loyalty with her and make her shop with you. to use the example of sephora, the beauty insider program or carter's, they have a program that's been successful. , there is a special relationship with the retailer and consumer. we've seen products be a big provider, trader joe's and the like. in our view the most important defense against ama

margaret keane is ceo of the largestnancial, issuer of private-label credit cards in america.into a spinoff an ipo. has grown 40%,ck and wall street's most famous investor, warren buffett come at last year becamene

margaret keane is ceo of synchrony financial, the largest issuer of private-label credit cards in americal electric turned it into lead a spinoff in an ipo. under her leadership, synchrony's stock has grown 40%, and wall street's most famous investor, warren buffett last year became one of her biggest

david: that was part of my conversation with margaret keane. can watch the full interview tonight at 9:30 p.m. shery: coming up, women one big in pennsylvania last night. we will talk with deputy dnc chair keith ellison next about how he is feeling going into the midterm. this is bloomberg. ♪ shery: this is bloomberg markets: balance of power. david: income inequality is much on the minds of economists and policymakers. in part of the moral issue and also the way growing inequality can suppress economic growth. representative keith ellison has made income inequality a priority ring his time in congress. we welcome congressman ellison coming to us from the capital. thank you for joining us. i want to talk about income inequality. you're not going to be able to make a whole lot of changes until you get the votes for it. in order to get the votes, let's talk about what happened with the primaries. give us your assessment. >> we saw a lot of good news. some women candidates successful. we saw voter turnout increasing. we saw candidates carrying a m

decisions,g big margaret keane. they discussed how amazon impacts their margins. >> it really doesn't. if you think of how customers in cases where we are seeing a reduction in brick and mortar, most stores will not generating the volume retailer wanted. we are capturing that. for us it is actually helped us become more laser focused on what we needed to do. in addition to digital the other has been analytics and big data. getting the infrastructure right around that so we can help partners combat some of what amazon has been able to do in circle. this virtuous you can see how you are purchasing. by building up the data we can help partners do the same. >> data is valuable. may more valuable than we realized. what you keepide as an asset and what you share. >> it has changed. if we go back, retailers were .ot always willing to share we are seeing a transformation. we are partnering to figure out what is the best way to share information. an example, we do sales online. we are alwaysngs concerned about is fraud. proc