take a behind-the-scenes look at the southwest florida reading festival with festival coordinator margie byers. >> now in its 15th year, the southwest florida reading festival is an annual reading event sponsored by the lee county library system in fort myers, florida. the festival draws an average of 18,000 visitors from around the country for readings, lectures and book signings from dozens of genre-spanning authors. >> you know, getting the authors used to be a big challenge, but now we've got a great reputation. we recruit folks that have their books out that are on tour that year. and we've reached the level where we do entice and bring in the best-selling authors. and so we never, we don't always get who we ask for. we get who's available, who's on tour. basically, it boils down to the calendar. we've got a great reputation. we try to treat our authors really well so that they'll spread the word, and they donate their time. we cover their expenses. so that helps us. but, you know, the bottom line is they're there to meet their fans and sell their books, so we try to facilitate that as be