: one of the featured speakers at the bloomberg global business forum's plenary session was margrethe vestagereuropean commission. she sat down with bloomberg's editor-in-chief john mickelthwait, and they discussed the extraordinarily timely issue of regulating big tech. ♪ margrethe: amazon is a -- it is a two-sided market. they have dual functions. they host the little guy, so he can enter into e-commerce. they provide a number of services, which allows also smaller businesses to be active in e-commerce and grab the opportunities, and that is great. they are also the big guy themselves. bookstore, you know, everything -- groceries, movies, the works. and they, of course, get all the data from the little guy. and we want to understand how this data is being used. because this is all about competition. because when we say innovation, well, competition is the most important driver for innovation, for you to stay ahead of your competitor. john: do you think the future is a bit like telecoms companies or maybe what happened with microsoft many years ago, where you have a platform company which is