. >> reporter: those flavors, part what was freshman marguerite ferrera says enticed her. >> i've nevern exposed to tobacco, why would i try it? since i was exposed to fruit, mango, mint, i just thought it was okay. >> reporter: she says she's been jewelling about a year. and she started in eighth grade. >> the first time i used a jewel, i couldn't stop coughing. i didn't really like it. then after i got the hang of it and i was able to get head rushes, i was just -- like i just didn't want to stop using it. it's just a part of my life now. i know it's bad but i can't stop. >> reporter: marguerite sharing her struggles alongside her high school classmates in this viral video. >> all the people in my grade started using it. >> when i'm doing my homework, i'll be writing and all of a sudden i'll want a jewel rip. i'll have my pencil in my right hand, my jewel in my left. >> reporter: the project brain child of senior janet jackson waxman who grew more concerned watching his friends with nicotine addiction. >> the problem was getting worse and worse in my school. i wanted to create a video