and we can now speak to maria malone, principal lecturer in fashion business at manchester metropolitany. shejoins us from our salford newsroom. thank you very much for being with us. thank you very much for being with us. you have a lots of direct experience in this area of retail. i think most recently at littlewoods shop directs. the challenge of online and developing an identity, what is your sense first of all of where marks & spencer has gone wrong in terms of its offer in clothing?” think there is no clarity on who the customer is. and on the product that is being offered to the customer. i think the competition has come thick and fast and is napping at the heels, and is now overtaking. if you think about childrenswear which marks & spencer was the go to praise the childrenswear, now everybody is going to asda. so, there is competition in doing things better, better prices, compatible product quality, but also really focused on great marketing strategies. why don't they know their customers?” am afraid my aps hasjust don't they know their customers?” am afraid my aps has just fal