there was a conversation i had with them with maria ressa, who won the nobel peace prize.he's someone who has faced huge amounts of kind of backlash and also online abuse and abuse offline. and she kind of said this as well. she said, oh, i don't i don't know if there's something weird about me, but i see it as a real asset that i am able to understand how this works because i experience it firsthand. and if i can convey that to to the people who are reading or listening or whatever, then i'm able to actually better expose it. and i certainly feel that that's the case. even if the price is being trolled, i think i'm i'm able to expose what's happening in a way that would be much more difficult if i sat as a sort of outside observer. and i actually think in this world where more and more people are able to, we're not, like you say, the kind of big voice from above that's telling people what to think, when and how that works. we are very much with everyone. and so actually, if you want to be with everyone, you have to actually be with everyone. you have to turn up and, you k